Small Business Week 2014 Patrick McFadden
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Upward to 90% of our prospects are going online to search for products and services they intend to acquire offline locally. Smart marketers must adapt to this behavior by employing tools that make it easier for local shoppers to engage once they find you online in their town.
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Small Business Week 2014 Patrick McFadden
- 1. It's Time to Embrace O2O Advertising Using Online Tools to Drive More Offline Sales Thanks for visiting our Indispensable Marketing presentation, we are excited to celebrate Small Business Week . Hashtag: #sbw2014 @mcfaddenteaches - #sbw2014
- 2. Special Thank you for those sponsoring SBW 2014: @mcfaddenteaches - #sbw2014
- 3. It's Time to Embrace O2O Advertising @mcfaddenteaches - #sbw2014
- 4. What we’ll cover today @mcfaddenteaches - #sbw2014 • O2O (Online 2 Offline) Advertising
- 5. O2O Advertising @mcfaddenteaches - #sbw2014 • Google Adwords • Google Places • Facebook Targeting • Landing pages
- 6. Google AdWords @mcfaddenteaches - #sbw2014
- 7. Google AdWords @mcfaddenteaches - #sbw2014
- 8. Google Places @mcfaddenteaches - #sbw2014 • Add images • Video • Brands • Print coupons • Mobile coupons
- 9. Facebook targeting @mcfaddenteaches - #sbw2014 • Location • Age • Interests • Competitor
- 10. Landing pages @mcfaddenteaches - #sbw2014 • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • Unbounce • Optimizely • Premise
- 11. What we covered today @mcfaddenteaches - #sbw2014 • Google AdWords • Google Places • Facebook targeting • Landing pages