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ELLE COSMETICS
By Sam de la Costa and Trixie Ramo
RUMOR
HAS IT…
Elan is causing severe skin irritations.
ONE-ON-ONE EXCLUSIVE
Conduct an exclusive interview with talk/news shows in both networks. Answer the
“RUMOR” questions. Isolated cases only. Reinforce research. Reformulated lotion will be
released to address concerns like that.
OUR
EXPERTS
SAY…
Reinforce the science behind the brand.
ELLE HOTLINE
Answer questions. Take suggestions. Address complaints.
SOCIAL MEDIA
Facebook page. Twitter account. Complete profile descriptions of the products.
Updates of promos or new products. Forums for questions and suggestions.
NEW AND
IMPROVED
Repackaging. New Image Model. Sample Distribution.
NEW
IMAGE
MODEL
NEW
PACKAGING
SAMPLE
DISTRIBUTION

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