Bragging about self may backfire

1. Bragging about self may
backfire, says study

2. Contd..
Bragging to coworkers about a recent promotion or posting a photo of
your brand new car on Facebook may not be the best way to share
good news, according to a new study which found that self-promotion
often backfires.
Researchers found that recipients of excessive self-promotion view self-
promoters as less likeable and as braggarts. The study from City
University London, Carnegie Mellon University in the US and Bocconi
University in Italy found that self-promoters overestimate how much
their self-promotion elicits positive emotions and underestimate its
negative emotions.

3. Contd..
As a consequence, when people try to increase the favourability of
other's opinion, they excessively self-promote, which has the opposite
of the intended effect. “Most people probably realize that they
experience emotions other than pure joy when they are on the
receiving end of someone else's self-promotion,“ said Irene Scopelliti,
study's author. The lecturer in marketing at City University London
added, “These results are important in the Internet age, where self-
promotion has proliferated via social networking. The effects may be
exacerbated by the additional distance between people sharing
information and their recipient, which can both reduce the empathy of
the self-promoter and decrease the sharing of pleasure by the
recipient.“