This document outlines incremental rate of return (ROR) analysis for evaluating multiple mutually exclusive alternatives. It discusses how incremental analysis is necessary when alternatives have different investment levels. The procedure involves ordering alternatives by investment size, calculating incremental cash flows between consecutive alternatives, and finding the incremental ROR to determine if moving to the higher investment alternative is worthwhile. If the incremental ROR exceeds the minimum acceptable rate of return, the higher alternative wins that round. This process continues round-by-round until a single preferred alternative emerges. An example applies this procedure to select the best among four alternatives.