2. Paola Andrea Rincón Gonzáles
Linda Jiseth Rincón Ochoa
Marketing and Finance Program
Third Semester
3. 1 Service Management: is to optimize supply chains
centered service to meet customer needs and
achieve apart from the competition by better
service.
2 Differentiation: is the quality of the
companies that distinguish positively from the
competition, gathering competitive
advantages that enable their positioning.
4. 3 Innovation: the development and application of
new ideas and strategies for the commercial
exploitation of products or services that a company
has.
4 Development: the development activity
or start a plan or strategy.
5. 5 Service: is the intangible activities
performed by firms to achieve total customer
satisfaction and one of the best competitive
advantages to differentiate themselves from
the competition.
6 Marketing: design or planning
strategies to position a product.
6. 7 Sales: a personal or impersonal process where the seller is responsible for providing a
good or service that meets customer needs, which delivers an economic benefit for the
good or service.
8 Marketing activities: activities related to analysis and market research, development,
planning and introduction of products and services, monitoring short, medium and long
term, and that includes the price, distribution , logistics, advertising, site marketing, etc.
7. 9 Personal Selling: is direct sales relationship
between seller and buyer.
10 Special customers: are customers who have
different or special personal characteristics and
require a much more structured and
specialized care.
8. 12 Motivation: are the stimuli that make workers
feel interested enough to guide action and behavior
towards achieving predetermined objectives.
11 Supply Chain: all parts are directly or indirectly
involved in satisfying a customer request basis.
9. 13 Supplier: The person that supplies other
companies with stock needed for the
development of the activity.
14 Objection: they are reasons or
proposed Contrs customers when making
a purchase.
10. 15 Persuasion: is the first impression or judgment that
makes comprasor seller in the same manner and the
seller makes to the buyer.
16 Consumer behavior: is the study of the behavior
that consumers display in seeking, purchasing, using,
evaluating and disposing of products and services,
feel, meet your needs.
11. 17 Point of Sale: is the place where the product is
exposed directly to the client, and does not
require a seller to be consumed.
18 Integrated Communication: is a trend that seeks to
achieve uniformity throughout the planning,
coordination and integration of all messages created
by the company and transmitted by various
departments.
12. 19 Promotions: are a number of techniques across different stimuli and limited in time,
to achieve the purchase or acquisition of a product or service to short-term actions,
which results in a temporary rise in sales.
20 Publicity: communication strategies are developed by a company to provide a
product or service to market
13. 21 ATL y BTL media: are two types of
advertising that develops marketing to
publicize products or services.
22 Decision making customer: is the process
of giving the final purchase or acquisition of a
good or service.
14. 23 Products: they are tangible or intangible
assets that a company offers to the market to
satisfy a need.
24 Negotiation: set of techniques applied and selling
relationship between sellers and especially suitable for
professional or complex products and high price buyers.
15. 25 Investigation: is the objective, systematic process in which information is
generated to contribute to making marketing decisions. Includes specification of the
required information, the design method for gathering the information, the
administration and execution of data collection, analysis of results and communication
of its findings and implications.
