Social Media Project on Vyne Bistro in Downtown San Jose.

1. Vyne Bistro
By: Alisha, Jakarra, Mason, Sheila, Christiana, Joanna, Argyle, Pamela

2. Connecting with Wine
Lovers
We chose Vyne Bistro because:
● We love Food & Wine
● We had a connection with the owners
● We wanted to increase its brand image
● It’s a growing business in the heart of
downtown San Jose
● Entrepreneurs created a space for wine,
food, jazz, art, etc.

3. Content Themes for Brand Image
Monday Tuesday Wednesday Thursday Friday
Content Theme
Discount
Promotion
Laugh it up
Wine-
Wednesday
Events News

4. Our posts:
● Engaged and represented
frequent customers
- Urban professionals
● Remained consistent and
incorporated many elements
of Vyne
- Wine & Food
- Music
- Art
- Community
Great Food, Wines & Friends

5. Our Audience

6. #VyneBistroSJ
● Researched local wine lovers
● Interacted with followers
● Pictures with watermark logo
● Promoted weekly events

7. Capture the Moment

8. Popular Posts
3/8/14 | 358 Views
International Women’s
day Wine Wednesday Favorites, Retweets, Mentions
4/30/14 | 20 likes

9. ● Theme: International
Women’s day. Most influential
women in the wine industry
● Posted: March 8, 2014
● 17 Likes
Facebook

10. ● Theme: Wine Wednesday
● Posted: April 30, 2014
● 20 likes
Instagram

11. ● WineMaps favorited 2 Tweets
● Mike Henderson retweeted
● Heather retweeted a Tweet
we were mentioned in
Twitter

12. Measuring Growth
Instagram
Twitter
Facebook
+270%
+167%
+23%735
83
89
600
24
31
before now

13. Challenges & Successes
Challenges Successes
● Conflict of interest
● Our vision vs. Owners’
● Account Hacks
● Access to accounts
● Content Overload
● Use of original pictures
● Growth of follower base
● Consistent content
● Connection with local
wineries & businesses

14. Cheers!