The current logo of the academy does not fit its purpose as it does not represent any specific sport and needs updating to be more modern and professional. The academy has connections to Manchester United and Salford City Reds and while its kit color is blue, the logo colors are flexible. The new logo should symbolize all of the academy's sports programs.

1. Audience
Their current logo does not fit for purpose.
Single logo.
No specific sport in the logo.
Needs to:
• Be Modern
• professional
• Symbolise all academy's.
The academy has a lot to do with Manchester United and Salford City reds.
College and kit colour is blue. (Don’t mind what colours the logo is).