Practice Marketing is an online multiplayer strategy game that simulates marketing decisions for a backpack company. Players compete in teams to become market leaders by choosing target markets, pricing, distribution channels, and promotional messages for their virtual backpacks. The game consists of 8 turns over 2 weeks, where players make sequential decisions and see how their backpacks perform against competitors. Scores are calculated based on market performance, and technical support is available for any issues accessing or playing the game.

2. What is Practice Marketing
Practice Marketing is an online 3D, multiplayer strategy game that
engages you with the 4 Ps of product, price, place and promotion in a
competitive marketplace.
The game puts you in the role of a marketing decision maker for a small
backpack company. Divided in team, acting as backpack companies, you
will compete against each other to become a market leader.
In particular, you are required
to create your backpack and
launch it to market
successfully by choosing your
target market segment,
pricing, distribution channels
and promotional message.

3. A game walkthrough

4. Select your target

5. Design your backpack

6. Fix the price

7. Choose your distribution channels

8. Positioning message and promotional
campaign

9. Let’s have a look to competitors...

10. The game
The game is individual.
Each student competes with other students in the same
competitive market.
The game is structured in 8 turns with 2 game turns in a week
(Monday and Wednesday).
Each turn corresponds to one or more decisions to take,
operating on the marketing elements. Since the Turn 1, the
player can operate on different elements.
Clicking on End Turn, the player ends the turn.

11. Your game calendar

12. The score

13. Get started! How to access
You can access your Practice Marketing course through the
access code (unique for any student) and the link provided
by the Instructor

14. How to register
Go to the web link provided by the Instructor

15. How to register
It is possible to
buy the access
code via
eCommerce
Insert the code
and complete
the registration

16. For the first access
to complete the registration
Go again to the
web link
provided by the
Instructor and
insert your
credentials

17. From the second access on
www.mhpractice.com
Insert your
credentials

18. Technical requirements
Free Apps!

19. Need help?
http://mpss.mhhe.com/

20. Technical support
http://mpss.mhhe.com/
Enter your email
address
Attach a screenshot
of the error message

21. Technical support
http://mpss.mhhe.com/
Enter your email
address
Attach a screenshot
of the error message