The Brand Appeal is one of advertising strategies that marketing professionals use to persuade people to buy a product, pay for a service, donate to a cause.“Appeal” speaks to much more than just what consumers like… “appeal” is about whatdraws them in, then keeps them returning and sharing the experience with their networks. This has important implications for creating Advocates, who in turn create sales.
2. MEANINGOFADVERTISING
Advertising is always present, though people may
not be aware of it. Advertising done through
many sources of media like television, print
(newspapers, magazines, journals etc), radio,
press, internet, direct selling, hoardings, mailers,
contests, sponsorships, posters, clothes, events,
etc.
4. TheBRANDAppeal(Advertising)
The Brand Appeal is one of roughly twenty advertising strategies that
marketing professionals use to persuade people to buy a product, pay for a
service, donate to a cause, or otherwise be persuaded. The Brand Appeal
seeks to remind people about a brand they are already familiar with, to
appeal to their desire to cling to a brand they already love.
5. WhenShouldIUsethe BRANDAppeal?
The Brand Appeal is especially effective when your target audience is already
very aware of the brand or company that you are advertising. Brand appeals
are good for audiences who feel a love or affection for a brand and you
want to reinforce that love or affection. Brand appeals are also good when a
person may be inclined to switch brands (say, for example, if they’ve always
used Nike but may be inclined to switch to another brand; if you’re
advertising the other brand, you might emphasize why your brand is better.)
6. HowDoIApplythe BrandAppealto
Advertising?
When creating advertisements and visual communications
focused at persuading audiences through the Brand Appeal, use
images, icons, and phrasing that appeal to the brand itself.
Typically, with brand appeal, you are focusing entirely on the
attributes of the brand itself, removing most other visual
elements and phrasing that might fall under another appeal. The
goal is to reinforce the concept of the current brand perception.
