3. INTRODUCTION OF TECHNOSPACE
Techno Space Education & Solutions Pvt. Ltd, Bathinda is a leading solution
provider for Internet based applications and manufactures various types of projects
like Mechanical, Electrical, and Electronic & Comm. Engineering Projects.
The main objective of our company is to computerizing the engineering
profession.Technospace is a leading IT and Management company that provides
innovative, cost effective.
Techno space has key features which led this company to different from others
Teamwork is requisite in every company to take your Business towards right
direction. In Our Company, Team members are professionals in their fields.
Techno space has gained a reputation of delivering esteemed training. We provide 6
months industrial training and six weeks industrial training both depending upon the
student’s requirements. During training, we conduct group discussion and
personality development lectures. We organize parties, functions and extra-
curricular activities.
4. Company’s services
Products/ Services Offered By Company
Web Design
Website is key component of Internet World. From websites to mobile phone apps &
portals, to attractive product packaging, the work of a graphic designer is seen
everywhere. But a good design also requires a strong backbone of programming &
development. This is the job of a developer. An increase number of jobs and high
demand for trained and skilled graphic designers, web designers, and developers. You
can be one of these in-demand professionals. Therefore it is very important to develop a
website with strong web presence and functionality. Among web professionals, "web
development" usually refers to the main non-design aspects of building web sites: writing
mark-up and coding. Most recently Web development has come to mean the creation of
content management systems or CMS. These CMS can be made from
scratch, proprietary or open source. In broad terms the CMS acts as middleware between
the database and the user through the browser. A major benefit of a CMS is that it allows
non-technical people to make changes to their web site without having technical
knowledge. At Techno Space we provide a best solution of website Development. Our
professional and skilled web developers build creative websites using the latest
technologies.
5. Bulk Messaging
Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile
phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud
control) and consumer brands for a variety of purposes including entertainment, enterprise
and mobile marketing. Techno Space is a leading SMS messaging service provider offering
two-way SMS communication services straight from your internet enabled computer.
6. Industrial Training
Industrial training plays an important role in college studying period.
Because of industrial training, students will get opportunity to
experience doing real work while studying and also industrial training
helps to fill the gap between the academic curriculum and the
industry. It gives an opportunity to students to apply theoretical
knowledge practically. Industrial training also gives exposure to
students about the work environment in the companies. They also
learn tools used in the industries as no college teach them about tools
used in the industry. So because of industrial training, students
become job-ready before they complete the college and increase their
chances to get employment. Industrial training also helps to improve
the personal skills and also provides the opportunity to get employed
after the completion of the training.
7. Review of Literature
ASIYA CHAUDHARY(2013) :found that hometech Textiles have attracted
considerable attention that is other than fabrics, nonwovens and composite
reinforcements, lies in the field of furniture, household textiles and furnishing. This
sector has got its significance in today's corporate world due to the consumer's
changes in life style, process complexities, requirement of specific products,
demand for comfort, security situation and well - furnished and modern homes.
Hometech industry is considered as one of the emerging areas with huge potential
in the Technical Textile field all over the world, the Indian companies are expected
to perform well in eleventh plan in order to meet consumer's demand. From the
various literature reviews it is found that there is no conclusive work done about the
financial performance of Hometech industry in India. In recent years, the
government has realized the significance of Hometech textiles and taken some
steps for the promotion of this sector in India. Hence, there is a need to look into
the trend of financial analysis of Indian Hometech Industry. The present study is an
attempt to find out the difference in Eleventh five year plan performance compared
with Tenth plan in terms of profitability, liquidity, leverage and turnover. The scope
of the study is limited to selected companies in India which are taken as sample to
represent the total population. The statistical tools used are descriptive statistics,
paired sample t-test.
8. Noopur Tandon (2013) found that Sustainability in textile and Apparel
industry has three facets Social, Economic and Environmental. Globalization
has had a positive impact on textile exports of India. Countries producing and
exporting textiles have increased investment in spinning and weaving
equipment. Even though Developing countries have comparative cost
advantage in domestic and international market still they are implementing
bringing structural changes to meet the needs of the global stringent buyer.
Indian Government has changed its aim of incipient export growth to
increasing productivity. Technology Up gradation Fund Scheme, E marketing,
Postage Stamps, Integrated Textiles and Business are amongst the discussed
trends in this paper.
Dirk Willem te Velde (2008) he examines the role of textile and clothing
(T&C) industries in growth and development strategies in developing
countries. It suggests that textiles and clothing industries are important in
economic and social terms, in the short-run by providing incomes, jobs,
especially for women, and foreign currency receipts and in the longrun by
providing countries the opportunity for sustained economic development in
those countries with appropriate policies and institutions to enhance the
dynamic effects of textiles and clothing. The potential of the textile and
clothing industries to contribute to long-run growth and development will
depend not only on the attributes (desirable or otherwise) of the investors, but
also on the quality and effectiveness of government policies and institutions in
developing countries to build on this investment.
9. Jatinder S. Bedi (2008) found the Cotton, textiles, and apparel are critical
agricultural and industrial sectors in India. This study provides descriptions of these
sectors and examines the key developments emerging domestically and
internationally that affect the challenges and opportunities the sectors face. More
than four million farm households produce cotton in India, and about one-quarter of
output is produced by marginal and small farms. Although production has
expanded—most recently with the introduction of Bt (Bacillus thuringiensis)
cotton—domestic prices dropped sharply in the late 1990s, in parallel to world
cotton prices.
10. Objectives of the Project
To study about the various marketing strategies of Techno space Education &
Solutions Pvt. Ltd..
Establish priorities for marketing resources and effort.
11. Scope of the Project
The core concepts of marketing are customers’ needs, wants and values; products,
exchange, communications and relationships. Marketing is strategically concerned
with the direction and scope of the long-term activities performed by the
organization to obtain a competitive advantage. The organization applies its
resources within a changing environment to satisfy customer needs while meeting
stakeholder.
12. Research Methodology
Research Methodology
Research Methodology is a way to systematically solve the research problem. It
deals with the objective of a research study, the method of defining the
research problem, the type of hypothesis formulated, the type of data
collected, method used for data collection and analyzing the data etc. the
methodology includes collection of primary and secondary data
Research design:
A research design is an arrangement of conditions for collection and
analysis of data in a manner that aims to combine relevance to the
research. A research design is a basis of framework which provides
guidelines for the rest of research process. It is the map of blueprint
according to which the research will be conducted. The research design
used for this study is “DESCRIPTIVE DESIGN”. This design
includes surveys and facts finding enquiries of different kinds.
13. Sources of Data:
Primary data: Primary Data is collected through questionnaire.
Secondary data : Secondary data is collected through books, magazines and
internet.
Sampling Design:
Sampling Area:
The area is limited to TechnoSpace Education & Solutions Pvt. Ltd., Bathinda.
Sample size:
The sample size of my project is limited to 50 only.
Sample Techniques:
Data is collected through random sampling.
Sampling Procedure
Convenience sampling Technique is used to complete this study.
Instrumentation Technique:
Tools and Techniques of data collection
The questionnaire serves as a useful guide for the communication process and
may be used with survey research in any form whether the questions are in
written or verbal form. Without a questionnaire the interview has no structure.
Research tool:
Sample statistical tool is this analyzed and expresses in terms of percentage. The
information gathered from the primary source would be analyzed by tabulating all
information received. Conclusion and interpretation of this study would then be made using
various tools like graphs, charts and tables.
14. Instrumentation Technique:
Tools and Techniques of data collection
The questionnaire serves as a useful guide for the communication process and may be used with
survey research in any form whether the questions are in written or verbal form. Without a
questionnaire the interview has no structure.
Research tool:
Sample statistical tool is this analyzed and expresses in terms of percentage. The information
gathered from the primary source would be analyzed by tabulating all information received.
Conclusion and interpretation of this study would then be made using various tools like graphs,
charts and tables.
Sources of Data:
Primary data: Primary Data is collected through questionnaire.
Secondary data : Secondary data is collected through books, magazines and internet.
15. Q.1 Since how long you have been working at this company?
•Less than 1 year
•1-2 years
•2-4 years
•More than 4 years
Parameters No. of respondents Percentage
Yes 45 90
No 5 10
Total 50 100
Less than 1
Year
20%
1- 2 Years
24%
2 - 4 Years
26%
More than 4
Years
30%
No.of respondents
Interpretation
As it can be seen from the above the pie chart that around 30% of the employees are
working for more than 4 years. It ensures that the company provides a good environment
for its employees
16. Q.2 Does the Company develop strategies and programs for marketing
its/products?
A. Yes
B. No
Parameters No. of
respondents
Percentage
Yes 45 90
No 5 10
Total 50 100
Yes
90%
No
10%
No. of respondents
Interpretation
As it can be concluded from the above result approximately 90% of the respondents
believe thatthe company develop strategies and programs for marketing its/products.
17. No
Parameters No. of respondents Percentage
Yes 46 92
No 04 08
Total 50 100
Yes
92%
No
8%
No. of respondents
Interpretation
As it can be concluded from the above result 92% of the people are aware
about the market strategies of the company.
18. Q.4 Is the company use any type of media to the promotion of their products?
•Yes
•No
Parameters No. of
respondents
Percentage
Yes 46 92
No 04 08
Total 50 100
Yes
96%
No
4%
No. of respondents
Interpretation
As it can be shown that 96% of the people know that the company use various
types of media for the promotion of their products.
19. Q.5 What kind of advertising used by Technospace for promotion of their products?
•Mass media
•Print media
•Outdoor media
•Online media
•All of the above
Parameters No. of respondents Percentage
Mass Media 0 0
Print Media 30 60
Outdoor Media 10 20
Online Media 10 20
All of the above 0 0
Total 50 100
20. Q.6Does the marketing strategies of your industry support the company's promotional costs and provide adequate rate of return?
•Yes
No
Parameters No.ofrespondents Percentage
Yes 26 52
No 24 48
Total 50 100
Mass Media
0%
Print Media
60%
Outdoor
Media
20%
Online
Media
20%
All of
the
above
0%
No. of respondents
Interpretation
Now this result shows that the company uses 60% of printing media for promoting their
products and use around one third of outdoor media and online media each for promoting the
products. it is also concluded that the mass media is not used by the company to promote
their products due a large cost.
21. Q.7 Which of the following marketing strategy you like the most?
•Business to business
Advertisement
Parameters No.ofrespondents Percentage
Business to Business 25 50
Advertisement 25 50
Total 50 100
Business
to
Business
50%
Advertise
ment
50%
No.of respondents
Interpretation
This result shows that company uses 50% business to business and 50% advertisement strategy
for marketing.
22. Q.8 Which market segmentation is covered by the Company?
A. Bathinda
B. Punjab
C. India
Parameters No.ofrespondent
s
Percentage
Bathinda 0 0
Punjab 50 50
India 0 0
Total 100 100
Bathin
da0%
Punjab
100%
India
0%
No.of respondents
Interpretation
As it can be seen from the result 100% region of Punjab is covered by the company.
23. Q.9 How your company attract customers?
A. Using portfolio
B. Using sample
C. Using cost
D. Using services
Parameters No.
ofrespondents
Percentage
Using Portfolio 10 20
Using Sample 10 20
Using Cost 15 30
Using Services 15 30
Total 50 100
Using
Portfolio,
20
Using
Sample, 20
Using
Cost, 30
Using
Services,
30
Interpretation
More than 60% of the total respondents say that company does attract the
customers mostly by cost and services offers by the company.
24. Q.10 Are you satisfied with the market strategies of the Technospace?
A. Strongly satisfied
B. Satisfied
C. Neutral
D. Strongly dissatisfied
E. Dissatisfied
Parameters No. of
Respondents
Percentage
Strongly
satisfied
15 30
Satisfied 15 30
Neutral 20 40
Strong
Dissatisfied
0 0
Dissatisfied 0 0
Total 50 100
Strngl
y
satisfie
d
30%
Satisfie
d
30%
Neutra
l
40%
Strong
Dissati
sfied
0%
Dissati
sified
0%
No.of respondents
Interpretation
As it can be seen that more than 60% of the total respondents says that
company’s everyone is satisfied on marketing followed by the company.
25. Limitations
Limitation of research:
The research was limited only to the Bathinda so the result can’t be generalized to the
whole market.
Since the project has to be completed within a short period of time the information
collected could be biased.
26. FINDINGS OF THE STUDY
I started my survey with some sincere efforts was quite successful to obtain information
from respondent regarding different aspect of product. The findings of this report are as
follows:.
The finding of this survey shows that most of the employees are working for more than 4
years. It ensures that the company provides a good environment for its employees.
Most of the employees are aware about the marketing strategies of the company.
The company uses printing media for promoting their products. It is also concluded that
the mass media is not used by the company to promote their products due a large cost.
The main motive of the company for advertisement is to promote the brand as well as to
increase the sale of the product.
In this survey, I also find that company uses both businesses to business and
advertisement strategy for marketing.
The company attracts the customers mostly by cost and by offering services.
Marketing strategies are focused mainly on to expand the market share and to defeat the
competitors.
27. SUGGESTION OF THE STUDY
I think company should adopt Online Marketing strategy to grab the market
opportunities and also expanding its existing market share.
Company should also overcome its weakness of tapping the global opportunities
and make it more compatible to take step into the global market.
I observed that company is not having the quality infrastructure so company should
work on it process layouts so that infrastructure can be used in efficient manner.
28. CONCLUSION OF THE STUDY
I conducted the research on “To Study About Marketing
Strategies of Technospace With Special Reference to
Bathinda.” The objective of the study was that to study the
marketing strategies followed by Technospace. I conducted the
research with the help of questionnaire and I found that most of the
employees were aware about the market strategies of the company.
The company used only two marketing strategies – Business to
Business and advertising market strategy but I suggested that
company also adopt the online marketing strategy which helped to
increase market share.
At the end, I conclude that the majority of the employees were
satisfied and strongly satisfied with the marketing strategies which
were followed by the company.
29. Bibliography
Books:
Baker, Michael The Strategic Marketing Plan Audit 2008. ISBN 1-902433-99-8. p. 3
Homburg, Christian; Sabine Kuester, Harley Krohmer, Marketing Management: A
Contemporary Perspective (1st ed.), London, 2009
Volpato, G. and Stocchetti, A., "Old and new approaches to marketing: The quest of their
epistemological roots," MPRA Paper No. 30841, 2009, <Online: https://mpra.ub.uni-
muenchen.de/30841>, p. 34
Cited in Dann, S. and Dann, S., E-Marketing: Theory and Application London, Palgrave-
McMillan, 2011, p. 109
Websites:
https://www.investopedia.com/terms/m/marketing-strategy.asp
https://en.wikipedia.org/wiki/Marketing_strategy
https://www.managementstudyguide.com/marketing-strategy.htm
https://www.yodiz.com/blog/8-types-of-marketing-strategies-and-definition/
http://www.managementparadise.com/mba-projects/marketing-strategy-projects/
https://issuu.com/babasabpatil/docs/a_project_report_on_marketing_strat
