It is my Digital marketing strategy given to us as a project work in our course curriculum. The implementation of all the modules in our course is applied in this presentation.

1. Digital Marketing
Strategy

2. Introduction:
 Talwalkars Better Value Fitness Limited commonly
known as Talwalkars established in 1932 at Mumbai.
 It is one of The India's largest chain of health centres.
 It has over 146 ultramodern branches across 80
cities in the country with over 1,25,000 members.

3. Talwalkars offers you:
 The latest technology in fitness
 Fabulous services
 Expertise and flexibility

4. Modules of Talwalkars
Talwalkars
Hi-Fi
Gym
Nuform
Zumba
Reduce

5. Competitors:
Hyderabad India

6. Digital Marketing Setup Weightage:
0
5
10
15
20
25
30
35
40
45
SEO SEM SMO/SMM
25 30
45
Module
% of
weightage

7. Website Analysis (SEO Quake):
 Title: Talwalkars, Spreading fitness since 1932
 Meta keywords: personal fitness trainer, gym India, gyms in Hyderabad,
gyms in pune, gyms in Bangalore, gyms in Chennai, gyms in Delhi,
Mumbai, India
 Meta description: Talwalkars, is one of India s largest chain of Gyms,
fitness clubs and health centres in various cities like Delhi, Mumbai,
Chennai and Hyderabad with over 1,25,000 members
 Internal links: 72 (0 nofollow)
 External links: 17 (0 nofollow)
 Server: Microsoft-IIS/8.0
 Page Rank: 4

9.  best gyms in Hyderabad
 best fitness centers in hyderabad
 best gym in hyderabad for weight loss
 best gym in hyderabad banjara hills
 best gym in hyderabad madhapur
 best gym in hyderabad kukatpally
 top 10 gyms in Hyderabad
 top 10 fitness centers in Hyderabad
 top fitness centers in Hyderabad
 famous gyms in Hyderabad
 best health clubs in Hyderabad
 best health clubs in hyderabad for women's
 best health clubs in hyderabad banjara hills
 best health clubs in hyderabad kukatpally
 gyms in Hyderabad
 gyms in hyderabad banjara hills
 gyms in hyderabad madhapur
 gyms in hyderabad kukatpally
 gyms in hyderabad with prices
 gyms near banjara hills
 gyms near madhapur
 gyms near kukatpally
 health clubs in Hyderabad
 health clubs near banjara hills Hyderabad
 health clubs near madhapur
 health clubs near kukatpally
 health clubs near madhapur Hyderabad
 health clubs near kukatpally Hyderabad
 fitness centers in Hyderabad
 fitness centers in banjara hills
 fitness centers in madhapur
 fitness centers in kukatpally
 gents gyms in Hyderabad
 ladies gyms in Hyderabad
 gents & ladies gyms in Hyderabad
 gents gyms in Hyderabad
 top ladies gyms in Hyderabad
 top ladies gyms in madhapur
 gyms for ladies in Hyderabad
 gyms for ladies weight loss in Hyderabad
 top health clubs in Hyderabad
 top health clubs in madhapur
 top health clubs in banjara hills
 top health clubs in kukatpally
 top fitness centers in Hyderabad
 top fitness centers in banjara hills
 top fitness centers in madhapur

10. SEO Strategy:
On page Optimization Remarks
URL optimization missing
Title Tag Missing, Keywords to be added
Meta description Unnecessary keyword density
Canonical URL optimization missing in pages (history repeated)
Bread crums missing
H1 tag missing
Social share buttons Google share button not working, No Pinterest
button
Content optimization needed
Anchor linking missing
Image optimization Same image repeated
Embedding live box missing
Embedding video/slides missing
Footer Optimization Should optimize

11. Off Page Optimization: Remarks
Classified posting missing
Google+ optimization missing
Email marketing needed
Social book marking missing
Image submission needed
Blog Updates needed

13. Google Ad Words Setup:

14. Google Ad Words weightage:
20
50
10
20
%
CPC
CPM
CPE
CPV

15. SEM Weightage:
15
60
25
%
SNM
DNM
VM

16. Examples:
Text ads Display ads

18. SMO & SMM Weightage:
40
25
10
10
15
%
Facebook
Google +
Twitter
Linkedin
You Tube

19. This is the Face book page of Talwalkars, in which they have not
followed the dimensions of cover pic and also the background image
was overlapped with logo.

20. Facebook Optimization:
General Posts

21. Business Post

22. Social Media Diagnosis & Strategy:
Social Media site Remarks
Facebook Good, Updates (videos) required
Google+ Updates required
Linked in Page not existing
Blog Not Updated
Twitter Not updated
Instagram Updates required
Competition analysis in Facebook:
Page name No of likes No of people talking
about page
Engagement rate (%)
F45training.in 4571 68 1.48
Steelgym.in 2963 10 0.33
Proquestfitness.in 1047 7 0.66
Gethingyms.com 3805 2933 77.08
Gymtrekker.com 23207 562 2.42
Talwalkars.net 45989 5719 12.43

23. Key points to be concentrated:
Facebook:
 Regular updates like post’s, video’s related to our business.
 Giving useful tips on our page to attract them.
 Following 80/20 rule is must to get Edge rank.
 Target exactly whom you would like to reach and shoot them with Sponsored Ads.
Google + :
 It is also one of the main parameter to go to top in the Local search results.
 Better to mention exact local address in the Footer of our website.
 Focus on Reviews regularly by updating the page with useful information.
You Tube:
 Create separate channel with exact dimensions coverpic attractively.
 Upload latest and helpful original video’s regularly.
 Same guidelines will be followed for Pinterest, Linkedin, Twitter and Instagram.

24. Affiliate Marketing:
 Affiliate Marketing is very much useful to pull traffic to our
website through links.
 By using different coupon codes and contests to Publisher
websites related to our business
( like gympp.com; anytimefitness.co.in; clublatitudes.in;
gqindia.com; thelabel.in)
 By using Bloggers related to modern trends in health, Fitness
technologies
( like greatist.com; breakingmuscle.com; healthline.com;
shape.com etc..)

25. Email Marketing:
 While creating Email template focus should address to a single
person.
 Its better to use different Domain for sending emails and don’t use
bulk mails.
 By updating regular content and subject lines, it is easy to target
customers at a time.

26. Mail template:

27. As a Talwalkar marketing executive I will
implement the following below:
 I will update the site regularly according to new updates released by Google.
 As no one of his competitors using SNM (text) ads so I will use SNM ads.
 I will focus more on DNM (cpm, cpe) ads because I can easily target people
with Remarketing & Bid strategy options.
 While coming to SMM i will prefer Facebook because almost 90% people
are using in India.
 So I can easily get branding of my group and also I will attract customers by
updating the page regularly with fresh updates like post’s, video’s, events and
contests.
 I will use other domains frequently like Twitter, Instagram, YouTube,
Pinterest and Google + for branding my group.