How Can Design Organisations Innovate? Co-Creating a Culture of Value

How Can Design
Organisations Innovate?
– Co-Creating a Culture of Value
Oriol Bedia User Experience & Interaction Designer Follow Me @oriolbedia Say Hello oriol@2otsu.com

Hello,
I’m Oriol
Follow Me @oriolbedia Say Hello oriol@2otsu.comOriol Bedia User Experience & Interaction Designer

Overview
1.
Innovation > Culture of Value
2.
Culture of Value > Robust Value
3.
Robust Value > Continuous Conversations
Oriol Bedia UX & IxD Follow Me @oriolbedia

Innovation

– What do we mean by innovation?
What is innovation?
1. Innovation > Culture of Value

Digital disruption

Technology trends

Transforming landscape

Silicon valley unicorns

Bullshit!

How to innovate?

Design creates culture.
Culture shapes values.
Values determine the future
– Robert L. Peters. Designer and Principal of Circle

Culture of value

– That’s a ﬁrst solid step to innovation
User-Centred Design

Colleague-Centred Design

Culture of Value

2. Culture of Value > Robust Value
How to create a culture of value?

The real challenge for
design organisations is to
foster innovation internally

Internal value

Internal value = External value

Authors become value
generators and a reason
for connecting people
– Francesco Franchi. Creative Director & Journalist at IL

Robust value

Robust
value
Multidisciplinary
value
1
Differential
value
2
Constant
value
3

– A diversity of experiences & points of view
1. Multidisciplinary value

Design
problem
Team member - Discipline 1

– The sum of diverse knowledge
2. Differential value

Unique
purpose
Differential
value
Genuine
vision
>
>

– A uniform level of consistency across a product or service
3. Constant value

Constant
value

– You can’t hardly generate value on your own. Value is a collective sport
Just not on your own

Value creation system

Robust Value

How to co-create internally?
3. Robust Value > Continuous Conversations

– Fordist principles for management, production & delivery
Design organisations
haven’t really learned

If I had asked people what
they wanted, they would
have said faster horses
– Henry Ford. Founder of Ford Motor Company

– Is it about speed?
Cars. Faster Cars.

– Is it about speed?
Faster design

– What? Internal co-creation?
Who has time?!

For the sake of the user, we
mastered the art of mistaking
productivity for efﬁciency.
Maximising the amount of
design solutions, rather than
their quality

The most effective teams are not
those whose members have
the highest IQs, but rather those
whose members are most
sensitive to the thoughts of others
– Alex Pentland. Director of MIT’s Human Dynamics Laboratory.

Continuous Conversations

Continuous
Conversations
Reﬂect
1
Listen
2
Adapt
3

– To speak-up, react & learn
1. Reﬂect

– To speak-up, integrate & iterate
Manage Learning > Agile

– Jared Spool. Founder UIE, Co-founder Center Centre
5th question to the stand-up
1st What did all do yesterday?
2nd What are we planning to do today?
3rd What's in our way?
4th What's the most important thing?
5th What did you learn since the last stand-
up & how will you use it going forward?

– That simple
2. Listen

– Hey designer, you should…
Be better at coding

Be great at public speaking

Be mastering business

Be doing some research

Be better at listening

Before we become better
at anything else, we
should simply become
better listeners

– Who has the lead?
3. Adapt

– Team members as enablers of value creation
Adaptable Leaderships

In a constant changing world, no
single member can lead at all
times and in all situations.
Rigid rules are counterproductive
for any team.

– An agile culture of thinkers committed to create value
Modern organisations

Ownerships, quality & outcomes

What we’ve learned

Innovation starts with
the people you work with
How Can Design Organisation Innovate? – Take-away #1

Colleague-Centred Design

You can’t hardly
generate value on your own

Value Creation System

Co-Creation is for
modern organisations

Ownerships, Quality & Outcomes

– See you around
Oriol Bedia User Experience & User Interaction Designer Follow Me @oriolbedia Say Hello oriol@2otsu.com
Thanks! Danke! Gràcies!

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