In Part 1 of our 3 part webinar series, SmartDog Services Oracle Expert Klery FOX and OANDA FOREX Expert Natsha Lala show you how fluctuations in exchange rates affect your bottom line.
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Why Foreign Exchange Rates Matter In Your Oracle ERP
1. Why FX Matters To Your Business
Natasha Lala, General Manager
Solutions For Business
Klery Fox, Practice Director
Oracle Applications
2. AGENDA
• What is FX?
• How does it impact businesses?
• Best Practices for FX data
• Global process considerations
• Enterprise-wide technology considerations
• A game plan for strategic change
4. Foreign exchange is a 5.3 trillion dollar a
day market
Larger than all equities markets *combined*
FX= $5.3 Trillion
NYSE = $26 BillionNASDAQ = $18 BillionTSE = $13 Billion
5. 39%
53%
9%
Reporting dealers
(interbank market,
primary market makers)
Other financial
institutions (regional
banks, hedge funds)
Non-financial customers
(corporates)
Source: 2013 BIS Report: Triennial Central Bank Survey
Who are the main participants?
6. 90 seconds of EUR/USD
Over 22,000 quotes
Source: OANDA fxTrade tick-by-tick data
OTC-ness leads to rate disparity
11. Reporting
• Often only discovered at month-end when distraction
of wrong numbers is most impactful for Finance to
correct
• Can result in needing to restate financial results
Pricing
• Off-market pricing for clients who are savvy about
price checking creates distrust
• Potentially leaving revenue on the table
Bad data creates impact
12. 1. Human error
– Risk of “cut-and-paste” error
2. Lack of auditability
– Not easy to determine source/date
– Risk of fraud
3. Lack of consistency
– Different rates used by different people
Lack of controls with manual processes
13. Clients, Sales Team
EURHQ, Clients, Sales Team
USD
€ $ (Jan 1) $ (Jan 16) $ (Jan 31)
Revenues 5,000,000.00 6,071,500.00 5,858,500.000 5,660,500.00
Operating Expenses 2,000,000.00 2,428,600.00 2,343,400.000 2,264,200.00
Operating Cash Flow 3,000,000.00 3,642,900.00 3,515,100.00 3,396,300.00
How do I determine the impact, if any?
Follow sales cycle…
15. • Find FX transactions/translations in financial
reporting
• Follow your sales/product life cycle across
borders
• Use a reputable source
• Reduce cutting and pasting
• Consistently apply rates
• Create an audit trail
Best practices for FX
16. • OANDA is trusted by “The Big 4” accounting
firms, taxation authorities, and companies
worldwide. OANDA Rates® are the globally
recognized standard for accurate exchange rates
data so you can have complete confidence in your
numbers.
• OANDA owns the world’s most comprehensive
and flexible FX data that will meet your firm’s
accounting needs, with 190 currencies tracked
by-the-second over the past 20 years.
Get an accurate data source
Best practices for FX …it starts with
good data
17. • OANDA owns the world’s most comprehensive
and flexible FX data that will meet your firm’s
accounting needs, choose the periods, values,
decimals and standards suited to your
business from OANDA and the European
Central Bank.
• Easy-to-integrate REST API with CSV, XML,
JSON outputs.
Automate your process
Best practices for FX …it starts with
good data
20. AGENDA
• Global process considerations
• Enterprise-wide technology considerations
• A game plan for strategic change
21. Front-office:
• Marketing
• Sales
• Customer
Mgmt.
Operations:
• Manufacturing
• Supply Chain
• Order
Fulfillment
• Service
Delivery
Business Unit:
• Vision & Strategy
• Product/ Service
Development
• Continuous
Improvement
Back-office:
• Finance
• Procurement
• Human
Capital Mgmt.
• IT
Global functions and business processes
have abundant connections to Fx …
22. … yet there is rarely a single approach or
mechanism in place, and often many layers
of different, enabling technology exist …
Why isn’t our enterprise
technology already handling this?
1. Lack of Fx standardization
mandate or global policy
enforcement
2. Frequent M&A w/ lagging post-
merger integration efforts
3. Inadequate project team
understanding or
communication of Fx standards
or automation opportunities
4. Innate differences in how
different planning, transaction,
and reporting tools are selected
and/ or structured for Fx mgmt.
23. Global complexity + fragmentation = reduced
efficiency/ effectiveness that can materially
distract personnel or misstate results
To develop an effective, sustainable
Fx strategy, an organization needs
to:
1. Leverage a single, reputable
source of truth for Fx rates
2. Centralize and standardize the
administration process for Fx
rates
3. Standardize how rounding/
precision is applied and
calculated
4. Systematically apply and handle
multiple acctg./ reporting views
5. Enable leaders and personnel to
plan, transact, report and
analyze information in their
native functional currency
Organizations cannot standardize
or automate what they don’t
fully understand.
- why to focus on it
- what to standardize or
automate with technology
- how to automate it
- which parts of the business to
include
- available internal/ external
resources
- the delivery model that best
supports the objectives
24. Let’s get started.
Contact SmartDog:
Email: info@smartdogservices.com
Phone: (512 279-2524
Q&A
Learn More
Blog.SmartDogServices.com
Oanda.com/rates
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Email:
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Editor's Notes
So what is FX?
For most people, foreign exchange is something we only think about when we go on vacation to another country and need to buy local currency. It’s not something that businesses often pay attention to, until it bites them in the butt.
But the truth is, if you have staff in other countries, or customers, or vendors or suppliers, this impacts you. And if you are building systems or applications for clients with any kind of cross border element (hint: which is almost everyone) this impacts you.
So what are the important things to know about FX? First, the size of it. The 5.3 trillion dollars-a-day size of it. To put this in perspective, think of the stock exchange with the largest daily volume. That’s the New York Stock Exchange, which trades 23 billion a day. A drop in the ocean compared to FX. Add all of the equity exchanges together, and you still haven’t touched FX
Getting an exchange rate may seem easy (and actually it is, but getting a good one is hard). We’re going to look under the covers and see what the FX market looks like.
This represents a 90 second slice of what we look at when assessing the market. Each colour represents each of the liquidity partners. There are a lot of banks on here, who shall remain nameless but I guarantee you have your money with at least one of these guys.
In looking at this, who has the right price? By looking at this at a 50,000 foot view you can divine the price. But if you zoom in, every one of these lines is off market at some point. And this is just in 90 seconds.
To make sense of this chaos, you need a fancy set of algorithms that processes this firehose of data in real time, takes out the garbage, builds a market consensus, and delivers a market rate in milliseconds.
Just so you know, most exchange rate providers are just looking at one of these lines.
In Q4 of last year, publicly traded US and European companies lost a combined 20 billion dollars due to FX. That was a direct hit to the top and bottom line (and Earnings per share) for those companies.
In Q1 of this year, the trend continued in an even more alarming direction.
So we know that foreign exchange can have a material impact, but how are companies actually using FX data inside their businesses? OANDA has been providing free currency data for 20 years on the internet and have amassed some interesting statistics from our millions of monthly visitors.
The main use is for reporting, which is not surprising at all. What I find interesting is the large percentages of businesses using this data for pricing or risk management. That tells me that more businesses are understanding how fx impacts their operations.
If a company has figured out that they should use fx data to make decisions in their business, it’s important to get good data. Garbage in, garbage out after all.
And finally, having obtained good data, the last mistake we see people make is not automating the ingestion and distribution of those rates in their business
Where does your data come from? When you get audited, who’s rates are they going to use as a reference?
And automating this doesn’t have to be hard or mysterious, my friends at smartdog have already solved this problem
I am thrilled to working with a partner like smart dog who is at the forefront of understanding how deeply FX matters to their clients and making it that much easier to avoid the risks of unreliable data. So let me hand it back to Klery who can walk you through how smart dog makes this easy for EBS clients.