Portfolio includes clients social media performance report and how their brand tweets correlated to engagement month on month.

2. SOCIAL MEDIA REPORT
OCTOBER 2016

3. Cross-Channel Social Performance Report: Overview (October 2016)
Comparing September 2016
Owned Media
Channel Audience
Audience
Previous
Period
%
Change
Brand
Posts
Brand Posts
Previous
Period
%
Change
Total
Engagement
Total
Engagement
Previous
Period
%
Change
Engagement
as a % of
Audience
Engagement
as a % of
Audience
(Previous
Period)
%
Change
Facebook 11,662 11,588 1% 21 26 -19% 378 539 -30% 3% 5% -2%
Twitter 10,029 9,238 9% 73 53 38% 37,897 1213 3024% 379% 13% 366%
Instagram 1,940 1,887 3% 13 13 N/A 413 335 23% 21% 18% 3%
Linkedin 26,536 26,297 1% 15 21 -33% 992 1176 -16% 4% 4% N/A
Total 50,168 49,010 2% 121 113 7% 39,680 3263 1116% 79% 7% 72%
Earned Media
Channel Mentions
Mentions
Previous
Period % Change Impressions
Impressions
Previous
Period % Change
Facebook 1 1 N/A 107,079 127,321 -16%
Twitter 519 192 170% 395,000 60,100 557%
Instagram 30 5 500% N/A N/A N/A
Linkedin 2 1 0% 96,144 127,618 -25%
Total 551 199 177% 598,223 315,039 90%
This scorecard shows Oando Plc’s Cross-Channel Social Performance,
that highlights major stats and changes from across all social platforms.
% Increase
% Decrease
1

4. Twitter Overview
2
38%
1244%
557%
170%
182%

5. Brand Tweets and Impressions
3
ThischartshowshowOandoPlc’sbrandtweetscorrelatedtoimpressionsoverthe31dayperiod.
During the 31 day period, the total number of impressions was 395.5k with an average of 12.8k impressions per day
Total Impressions – 150,470
Brand Tweets- 2
#OandoIntern
0
2000
4000
6000
8000
10000
12000
14000
16000
0
2
4
6
8
10
12
14
16
TotalImpressions
BrandTweets
Brand Tweets and Impressions
September
Brand Tweets Total Impressions
0
20000
40000
60000
80000
100000
120000
140000
160000
0
2
4
6
8
10
12
14
TotalImpressions
BrandTweets
Brand Tweets and Impressions
October
Brand Tweets Total Impressions

6. Engagement Overview
Twi9er Engagement Megaphone
What started it?
How many profile
clicks did you
generate?
How many times
did these people
engage?
How many people
could have seen
these tweets?
How many Impressions
have been generated?
What happened?
394
Link Clicks
778
Followers Added
395,500
Total Impressions
Total number of times
served in users feeds
305,000
Potential Reach
Combined followers of
people tweeting about
your brand
38,416
Total Engagement
Organic Mentions,
@Replies, @Retweets
And Likes
29,400
Profile Clicks
People that click
On your profile page
73 Tweets sent by
@Oando_PLC
2 Tweets Per Day
This Twitter Engagement Megaphone shows how Twitter users engaged with Oando Plc’s Tweets during the month of
October.
4

7. Brand Tweets and Engagement
5
This chart shows how Oando Plc’s brand tweets correlated to engagement over the month of October
Total Engagement- 69581
Brand Tweets- 10
#OandoIntern
0
100
200
300
400
500
0
2
4
6
8
10
12
14
16
TotalEngagement
BrandTweets
Brand Tweets and Engagement
September
Brand Tweets Total Engagement
0
10000
20000
30000
40000
50000
60000
70000
80000
0
2
4
6
8
10
12
14
TotalEngagement
BrandTweets
Brand Tweets and Engagement
October
Brand Tweets Total Engagement

8. Audience Engagement
This Twitter Engagement Breakdown chart shows the different kinds of engagement Oando PLC experienced on
Twitter over the 31 day period6
0
500
1000
1500
2000
2500
3000
3500
Twitter Engagement
Likes Retweets Replies Link Clicks
1300
5700
201
394
Engagement Metrics
Link Clicks Replies Retweets Likes

9. Audience
This chart shows Oando Plc’s number of followers added side-by-side with the total follower count over the 31 day period.
6/10/16- 171 New Followers
#Oandointerncampaign
8800
9000
9200
9400
9600
9800
10000
10200
0
20
40
60
80
100
120
140
160
180
TotalFollowers
NewFollowers
Twitter Audience
Followers Added Total Followers

10. Audience & Target Growth
Audience Actual Target Growth % (MoM)
10,029 4,145 3,050 9%
7
0
1
2
3
4
5
6
7
8
9
10
0
2000
4000
6000
8000
10000
12000
Audience Growth
Audience
Growth %
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Twi/er Target Growth
Actual
Target

11. Demographics
8
86%
80%
79%
75%
71%
71%
64%
60%
60%
57%
Business and news
Business News and general Info
PoliNcs and current events
Technology
Tech news
Movies news and general info
Business and finance
Financial news
Soccer
Comedy (Movies and television)
% of Audience
Interests
Audience Followers by Interests
Male
82%
Female
18%
Audience Followers by Gender

12. Facebook
This chart shows how Oando Plc’s Facebook posts correlated to reach over the month of October
9
Total Reach- 3515
Brand Tweets- 2
Legal team 2016
0
5000
10000
15000
0
1
2
3
4
5
6
TotalReach
BrandPosts
Posts and Reach
September
Posts Reach
0
500
1000
1500
2000
2500
3000
3500
4000
0
0.5
1
1.5
2
2.5
1/10/16
2/10/16
3/10/16
4/10/16
5/10/16
6/10/16
7/10/16
8/10/16
9/10/16
10/10/16
11/10/16
12/10/16
13/10/16
14/10/16
15/10/16
16/10/16
17/10/16
18/10/16
19/10/16
20/10/16
21/10/16
22/10/16
23/10/16
24/10/16
25/10/16
26/10/16
27/10/16
28/10/16
29/10/16
30/10/16
31/10/16
TotalReach
BrandPost
Brand Posts and Reach
October
Posts Reach

13. Facebook Engagement Overview
Facebook Engagement Megaphone
Who started it?
Brand Posts
User Posts
User Mentions
21
50
1
How many
unique people
did you engage?
How many
times did these
people engage?
How many saw
something on
Facebook
from or about us?
How many
times were
these things
seen?
What happened?
606
Engaged Users
687
Engagement + Clicks
45,707
Total Reach
107,079
Total Impressions
378
Engagements
309
Clicks
74
New Page Likes
This Facebook Engagement Megaphone shows how Facebook users engaged with Oando Plc’s Posts during the month of
October.
1
Engagement + Clicks
per Engaged User
People Reached
per Engagement + Clicks
67
Impressions
per Person Reached
2
10

14. Facebook Page Impressions
11
This Facebook Page Impressions chart shows the different kinds of impressions metrics Oando PLC experienced on
Facebook over the 31 day period
0
1000
2000
3000
4000
5000
6000
7000
8000
Page Impressions
Organic Viral
94808
12271
Impressions Metric
Viral Organic

15. Brand Posts & Engagement
12
This chart shows how Oando Plc’s brand posts correlated to engagement over the month of October
Total Engagement- 54
Brand Posts-2
Legal team 2016
0
20
40
60
80
100
120
140
160
0
1
2
3
4
5
6
TotalEngagement
BrandPost
Posts and Engagement
September
Posts Engagement
0
10
20
30
40
50
60
0
0.5
1
1.5
2
2.5
TotalEngagement
BrandPosts
Posts and Engagement
October
Posts Engagement

16. Engagement Breakdown
This Facebook Engagement Breakdown chart shows the different kinds of engagement Oando PLC experienced on
Facebook over the 31 day period13
0
5
10
15
20
25
30
35
Facebook Engagement
ReacNons Comments Shares
267
50
61
Engagement Metrics
Shares Comments ReacNons

17. Facebook Likes
This chart shows Oando Plc’s Facebook likes added side-by-side with the total page likes over the 31 day period.
14
6/10/16- 6 New Followers
11450
11500
11550
11600
11650
11700
-2
-1
0
1
2
3
4
5
6
7
TotalFollowers
NewFollowers
Facebook Likes
New Page Likes Total Page Likes
31/10/16- 6 New Followers

18. Audience & Target Growth
Audience Actual Target Growth % (MoM)
11662 1641 4050 1%
15
0
2
4
6
8
10
12
9000
9500
10000
10500
11000
11500
12000
Audience Growth
Audience
Growth %
0
1000
2000
3000
4000
5000
6000
Target Growth
Actual
Target

19. Demographics
16

20. Audience Growth Comparison
Audience Growth % (MoM)
Oando 1%
Seplat 2%
Forte Oil 0.2%
17
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Facebook Comparison
Oando Seplat ForteOil

21. Engagement Overview
LinkedIn Engagement Megaphone
Who started it?
How many
mentions did you
receive?
How many times
did people
like, comment and share
about your updates?
How many times
were your
updates
seen?
Brand Posts
15
Avg. Daily Posts
1
1
Interactions
992
Avg. Daily interactions
32
Impressions
96,144
Total Reach
46,866
Clicks
677
Followers Added
239
This Linkedin Engagement Megaphone shows how Linkedin users engaged with Oando Plc’s Posts during the month of
October.
18
How many saw
something on
Linkedin
from or about us?

22. This chart shows how Oando Plc’s Linkedin updates correlated to impressions over the month of October.
Linkedin Impressions
During the 31 day period, the total number of impressions was 96k with an average of 3.1k impressions per day
19
0
1000
2000
3000
4000
5000
6000
Linkedin Impressions
Page Impressions

23. This chart shows how Oando Plc’s Linkedin updates correlated to engagement over the month of October.
Linkedin Engagement
Interactions – 25
Updates – 1
#AfricaBizMag
20
0
10
20
30
40
50
60
70
80
0
1
2
3
4
5
6
Interactions
Updates
Updates and Interactions
September
Updates Engagement
0
5
10
15
20
25
30
0
0.2
0.4
0.6
0.8
1
1.2
TotalInteractions
Updates
Updates and Interactions
October
Updates Engagement

24. Linkedin Engagement Breakdown
21
0
10
20
30
40
50
60
Interactions Engagement
Likes Comments Shares Clicks
274
14
27
677
Engagement Metrics
Clicks Shares Comments Likes

25. Linkedin Audience
22/10/16- 95 New Followers
This chart shows how and when Oando Plc’s Linkedin Audience count grew over the 31 day period.
22
26150
26200
26250
26300
26350
26400
26450
26500
26550
26600
0
20
40
60
80
100
TotalFollowers
NewFollowers
Linkedin Followers
New Followers Total Followers

26. Audience Growth
Audience Actual Target Growth % (MoM)
26,536 5163 3880 1%
23
0
2
4
6
8
10
12
14
0
5000
10000
15000
20000
25000
30000
Jan
Feb
March
April
May
Jun
July
August
Sep
October
Nov
Dec
Audience Growth
Audience
Growth %
0
1000
2000
3000
4000
5000
6000
Linkedin Target Growth
Actual
Target

27. Audience Comparison
Audience Growth % (MoM)
Oando 1%
Seplat 1%
Sahara Group 1%
Nigeria LNG Limited 2%
24
0
5000
10000
15000
20000
25000
30000
35000
Linkedin Comparison
Oando Sahara Group Seplat Nigeria LNG Limited

28. Instagram Overview
October
25

29. Instagram Engagement
26
Total Engagement – 80
Brand Photos- 3
This chart shows how Oando Plc’s brand photos correlated to engagement over the month of October
0
20
40
60
80
100
0
1
2
3
4
5
6
TotalEngagement
PhotosPosted
Instagram Engagement
September
Photos Posted Engagement
0
20
40
60
80
100
0
0.5
1
1.5
2
2.5
3
3.5
TotalEngagement
PhotosPosted
Photos and Engagement
October
Photos Posted Engagement

30. Instagram Engagement
This Instagram Engagement Breakdown chart shows the different kinds of engagement Oando PLC experienced on
Instagram over the 31 day period27
0
10
20
30
40
50
60
70
80
90
Engagement Breakdown
Likes Comments
399
14
Engagement Metrics
Likes Comments

31. Instagram Audience
This chart shows Oando Plc’s number of followers added side-by-side with the total follower count over the 31 day period.
28
6/10/16- 6 New Followers
1860
1870
1880
1890
1900
1910
1920
1930
1940
1950
0
1
2
3
4
5
6
7
TotalFollowers
NewFollowers
Instagram Audience
New Followers Total Followers

32. Outbound Hashtag Performance
29
19%
12%
13%
13%
6%
6%
6%
6%
6%
13%
Most Used Hashtag #worldsmileday
#flashbackfriday
#teamoando
#internaNonalworldteachersday
#ogp
#NGA
#aow2016
#startsonethingthatma9ers
#mondaymoNvaNon
#Worldteachersday
19%
18%
18%
7%
7%
7%
6%
6%
5%
7%
Most Engaged Hashtags #worldsmileday
#flashbackfriday
#teamoando
#internaNonalworldteachersday
#oandoisNigeria
#oando
#aow2016
#Nigeriaat56
#mondaymoNvaNon
#Worldteachersday

33. Audience & Target Growth
Audience Actual Target Growth % (MoM)
1940 923 1550 3%
30
0
2
4
6
8
10
12
0
500
1000
1500
2000
2500
Audience Growth
Audience
Growth %
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Instagram Target Growth
Actual
Target

34. Cross Channel Audience Analysis
Twitter accounted for the most audience growth, with 778 new followers added and also was the highest growing
channel with 9%31
0
20
40
60
80
100
120
140
160
180
Audience
Twi9er Facebook Linkedin Instagram
778
74
239
53
Audience
Instagram Linkedin Facebook Twi9er
9%
1%
1%
3%
Audience Growth
Instagram Linkedin Facebook Twi9er

35. Outbound & Engagement
This chart from Oando Plc’s Cross Channel Label Performance Report shows the brand posts during the month of October
32
MOST ACTIVE CHANNEL FROM PEAK DAY: Twitter (12 new tweets)
0
2
4
6
8
10
12
14
16
18
Brand Posts by Channel
Twi9er Facebook Linkedin Instagram

36. Google Analytics
-
Sent Tweets Retweets @Mentions
10 25
7,000
Twitter Potential Impressions
3,500
Twitter Potential Reach
63
Visits to Site
1.7
Impressions per Person
Visits from other Sources
21
Facebook
7
Website Traffic
11,213
This chart ties in Oando’s twitter data with Google Analytics data to show how campaign efforts translated to
actual website visits.
33

37. Results and Milestones
Audience 50k with a percentage 2% across the 4 social channels in October.
Twitter accounted for the most audience growth with 778 new followers across the 4 social channels.
Twitter was the fastest growing channel with 9% Audience growth across the 4 social channels.
121 outbound brand posts were posted in the month of September with an average of 328 engagements per post.
Twitter was the most active channel with 73 brand posts.
Photos were the most engaging content.
94% of all organic brand mentions across all our active social channels were made on Twitter.
Total engagement 39k with a percentage 1116% across the 4 social channels in October.
Mentions 551 with a percentage 117% across the 4 social channels in October.
Impressions 598k with a percentage 77% across the 4 social channels in October.
Twitter Audience growth target achieved with over 10k followers
34

38. SOCIAL MEDIA REPORT
Adewale Tinubu
AUGUST 2016

39. Cross-Channel Social Performance Report: Overview (August 2016)
Comparing July 2016
Owned Media
Channel Audience
Audience
Previous
Period
%
Change
Brand
Posts
Brand Posts
Previous
Period % Change
Total
Engagement
Total
Engagement
Previous
Period
%
Change
Engagement
as a % of
Audience
Engagement
as a % of
Audience
(previous
period)
%
Change
Facebook 398 380 5% 1 6 -83% 29 104 -72% 7% 27% -20%
Twitter 7,431 7,155 4% 9 10 -10% 825 1251 -34% 11% 17% -6%
Total 7,829 7,535 4% 10 16 -38% 854 1345 -52% 11% 18% -7%
Earned Media
CHANNEL Mentions
Mentions
Previous
Period % Change Impressions
Impressions
Previous
Period % Change
Facebook - 1 - 1,641 3,711 -56%
Twitter 79 82 -4% 19,700 32,700 -40%
Total 79 83 -5% 21,341 36,411 -41%
This scorecard shows Adewale Tinubu’s Cross-Channel Social Performance, that highlights major stats and changes from across all
social platforms.
% Increase
% Decrease
1

40. Twitter Overview
2
-10%
-20%
-40%
-8%
-4%

41. Brand Tweets and Impressions
Duringthe31dayperiod,thetotalnumberofimpressionswas19.7kwithanaverageof636
impressionsperday
3
This chart shows how Adewale Tinubu’s brand tweets correlated to impressions over the 31 day period.
0
2000
4000
6000
8000
10000
0
0.5
1
1.5
2
2.5
3
3.5
1/7/16
2/7/16
3/7/16
4/7/16
5/7/16
6/7/16
7/7/16
8/7/16
9/7/16
10/7/16
11/7/16
12/7/16
13/7/16
14/7/16
15/7/16
16/7/16
17/7/16
18/7/16
19/7/16
20/7/16
21/7/16
22/7/16
23/7/16
24/7/16
25/7/16
26/7/16
27/7/16
28/7/16
29/7/16
30/7/16
31/7/16
TotalImpressions
BrandTweets
Brand Tweets and Impressions
July
Brand Tweets Total Impressions
0
500
1000
1500
2000
2500
3000
3500
0
0.5
1
1.5
2
2.5
1/8/16
2/8/16
3/8/16
4/8/16
5/8/16
6/8/16
7/8/16
8/8/16
9/8/16
10/8/16
11/8/16
12/8/16
13/8/16
14/8/16
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24/8/16
25/8/16
26/8/16
27/8/16
28/8/16
29/8/16
30/8/16
31/8/16
TotalImpressions
BrandTweets
Brand Tweet and Impressions
August
Brand Tweets Total Impressions
Total Impressions- 3,306
Brand Tweets- 1

42. Engagement Overview
Twi>er Engagement Megaphone
What started it?
Tweets sent by
@AdewaleTinubu
9
1 Tweets Per Day
This Twitter Engagement Megaphone shows how Twitter users engaged with Adewale Tinubu’s Tweets during the month of
August
How many profile
clicks did you
generate?
How many times
did these people
engage?
How many people
could have seen
these tweets?
How many Impressions
have been generated?
3,607
Profile Clicks
People that click
On your profile page
2,886
Total Engagement
Organic Mentions,
@Replies, @Retweets
And Likes
30,000
Potential Reach
Combined followers of
people tweeting about
your brand
19,700
Total Impressions
Total number of times
served in users feeds
41
Link Clicks
277
Followers Added
4

43. Brand Tweets and Engagement
This chart shows how Adewale Tinubu’s brand tweets correlated with engagement over the month of August
5
0
100
200
300
400
500
600
0
0.5
1
1.5
2
2.5
3
3.5
TotalEngagement
BrandTweets
Brand Tweets and Engagement
July
Brand Tweets Total Engagement
0
100
200
300
400
500
0
0.5
1
1.5
2
2.5
TotalEngagements
BrandTweets
Brands Tweets and Engagements
August
Brand Tweets Total Engagement
Total Engagement- 391
Brand Tweets- 1

44. Audience Engagement
This Twitter Engagement Breakdown chart shows the different kinds of engagement Adewale Tinubu experienced on
Twitter over the 31 day period6
0
5
10
15
20
25
30
35
Twitter Engagement
Likes Retweets Replies Link Clicks
104
92
54
41
Engagement Metrics
Links Clicks Replies Retweets Likes

45. Twitter Audience
This chart shows Adewale Tinubu’s number of followers added side-by-side with the total follower count over the 31 day
period.
7000
7050
7100
7150
7200
7250
7300
7350
7400
7450
7500
0
5
10
15
20
25
TotalFollowers
FollowersAdded
Twitter Audience
Followers Added Total Followers
8/8/16- 21 New Followers
7

46. Audience & Target Growth
Audience Actual Target Growth % (MoM)
7431 2,364 2,928 4%
8
0
1
2
3
4
5
6
7
8
0
1000
2000
3000
4000
5000
6000
7000
8000
Audience Growth
Audience
Growth %
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Target Growth
Actual
Target

47. Demographics
9
93%
88%
89%
77%
75%
73%
78%
71%
59%
60%
Business and news
Business News and general Info
PoliPcs and current events
Technology
Tech news
Movies news and general info
Business and finance
Financial news
Soccer
Comedy (Movies and television)
% of Audience
Interests
Audience Followers by Interests
Male
88%
Female
12%
Audience Followers by Gender

48. Audience & Engagement Comparison
Audience Growth % (MoM)
Adewale 4%
Tony Elumelu 3%
Dangote 3%
Tonye Cole 2%
10
6760
205,798
211,292
3606
7164
213644
217232
3696
7431
221145
223256
3786
AdewaleTinubu
Tony Elumelu
Dangote
Tonye Cole
Audience Comparison
August July June
23%
32%
4%
41%
Engagement Comparison
AdewaleTinubu
Tony Elumelu
Dangote
Tonye Cole

49. 0
100
200
300
400
500
600
700
Page Impressions
Organic Viral
943
698
Impressions Metrics
Viral Organic
Facebook Page Impressions
This Facebook Page Impressions chart shows the different kinds of impressions metrics Adewale Tinubu
experienced on Facebook over the 31 day period11

50. Facebook Posts
This chart shows how Adewale Tinubu’s Facebook posts correlated to reach over the month of August.
12 Brand Posts- 1
Reach- 530
0
200
400
600
800
1000
1200
0
1
2
3
4
5
TotalReach
BrandPosts
Posts and Reach
July
Posts Reach
0
100
200
300
400
500
600
0
0.2
0.4
0.6
0.8
1
1.2
TotalReach
BrandPosts
Posts and Reach
August
Posts Reach

51. Facebook Engagement Overview
Facebook Engagement Megaphone
Who started it?
How many
unique people
did you engage?
How many
times did these
people engage?
How many saw
something on Facebook
from or about us?
How many
times were
this things
seen?
What happened?
Brand Posts
User Mentions
User Posts
1
0
50 25
Engaged Users
86
Engagement + Clicks
530
Total Reach
1641
Total Impressions
29
Engagements
57
Clicks
18
New Page Likes
3
Engagement + Clicks
per Engaged User
6
People Reached
per Engagement + Clicks
3
Impressions
per Person Reached
This Facebook Engagement Megaphone shows how Facebook users engaged with Adewale Tinubu’s
Posts during the month of August.
13

52. Brand Posts & Engagement
This chart shows how Adewale Tinubu’s brand posts correlated to engagement over the month of August
14
Total Engagement- 29
Brand Posts- 1
0
10
20
30
40
50
60
70
80
0
1
2
3
4
5
TotalEngagement
BrandPosts
Posts and Engagement
July
Posts Total Engagement
0
5
10
15
20
25
30
35
0
0.2
0.4
0.6
0.8
1
1.2
TotalEngagement
BrandPosts
Posts and Engagement
August
Posts Engagement

53. Facebook Engagement
This Facebook Engagement Breakdown chart shows the different kinds of engagement Adewale Tinubu experienced
on Facebook over the 31 day period
15
0
5
10
15
20
25
Facebook Engagement
ReacPons Comments Shares
20
7
2
Engagement Metrics
Shares Comments ReacPons

54. Facebook Likes
This chart shows Adewale Tinubu’s Facebook likes added side-by-side with the total page likes over the 31 day period.
16
10/8/16- 3 New Likes
370
375
380
385
390
395
400
0
0.5
1
1.5
2
2.5
3
3.5
TotalPageLikes
NewPageLikes
Page Likes
New Page Likes Total Page Likes

55. Audience & Target Growth
Audience Actual Target Growth % (MoM)
398 208 236 5%
17
0
2
4
6
8
10
12
14
0
50
100
150
200
250
300
350
400
450
Audience
Audience
Growth %
0
50
100
150
200
250
300
350
400
January
February
March
April
May
June
July
August
September
October
November
December
Growth
Target Growth
Actual
Target

56. Facebook Comparison
18
264
287
298
333
358
380
398
21,935
23,284
23,560
24,320
25,833
27,538
29,157
February
March
April
May
June
July
August
Audience Comparison
Tony Elumelu Adewale

57. Cross Channel Audience Analysis
Twitter accounted for the most audience growth, with 277 new followers added.
19
0
5
10
15
20
25
Audience Growth
Twi>er Facebook
4%
5%
Audience Growth Rate
Facebook Twi>er
277
19
Audience Growth
Facebook Twi>er

58. Results
Audience 7.8k with a percentage 4% across the 2 social channels in August.
Twitter accounted for the most audience growth with 277 new followers across the 2 social channels.
10 outbound brand posts were posted in August with an average of 85 engagements per post.
Twitter was the most active channel with 9 brand posts.
100% of all organic brand mentions across all our active social channels were made on Twitter.
Total engagement 845 with a percentage -52% across the 2 social channels in August.
20

59. Recommendations
Increase brand posts with engaging content on Twitter and Facebook to drive more engagements
Develop creative designs on Adewale Tinubu’s Twitter and Facebook with key inspirational quotes regarding Africa, Oil &
Gas sector and Nigeria
21

60. SOCIAL MEDIA REPORT
Adewale Tinubu
JUNE 2016

61. Cross-Channel Social Performance Report: Overview (June 2016)
Comparing May 2016
Owned Media
Channel Audience
Audience
Previous
Period
%
Change
Brand
Posts
Brand
Posts
Previous
Period
%
Change
Total
Engagement
Total
Engagement
Previous
Period
%
Change
Engagement
as a % of
Audience
Engagement
as a % of
Audience
(previous
period)
%
Change
Facebook 358 333 8% 7 5 40% 112 108 37% 31% 38% -7%
Twitter 6,774 6,333 7% 26 17 53% 2688 2,512 7% 40% 39% 1%
Total 7,129 6,663 7% 33 22 50% 2800 2,641 6% 39% 39% 0%
Earned Media
CHANNEL Mentions
Mentions
Previous
Period % Change Impressions
Impressions
Previous
Period % Change
Facebook - 3 - 4,963 7,299 -32%
Twitter 128 255 -50% 63,700 259,000 -75%
Total 128 258 -50% 68,663 266,299 -74%
This scorecard shows Adewale Tinubu’s Cross-Channel Social Performance, that
highlights major stats and changes from across all social platforms.
% Increase
% Decrease
1

62. Twitter Overview
2

63. Brand Tweets and Impressions
During the 31 day period, the total number of impressions was 67.3k with an average of 2.1k
impressions per day3
0
50,000
100,000
150,000
200,000
250,000
300,000
0
2
4
6
8
1/5/16
2/5/16
3/5/16
4/5/16
5/5/16
6/5/16
7/5/16
8/5/16
9/5/16
10/5/16
11/5/16
12/5/16
13/5/16
14/5/16
15/5/16
16/5/16
17/5/16
18/5/16
19/5/16
20/5/16
21/5/16
22/5/16
23/5/16
24/5/16
25/5/16
26/5/16
27/5/16
28/5/16
29/5/16
30/5/16
31/5/16
Impressions
Brand Tweets
Brand Tweets & Impressions
May
Brand Tweets Total Impressions
0
5000
10000
15000
20000
0
1
2
3
4
5
6
7
1/6/16
2/6/16
3/6/16
4/6/16
5/6/16
6/6/16
7/6/16
8/6/16
9/6/16
10/6/16
11/6/16
12/6/16
13/6/16
14/6/16
15/6/16
16/6/16
17/6/16
18/6/16
19/5/16
20/6/16
21/6/16
22/6/16
23/6/16
24/6/16
25/6/16
26/6/16
27/6/16
28/6/16
29/6/16
30/6/16
Total Impressions
Brand Tweets
Brand Tweets and Impressions
June
Brand Tweets Total Impressions
Organic Impressions-16,821
Brand Tweets- 6
#MuhammedAli
This chart shows how Adewale Tinubu’s brand tweets correlated to impressions over the 31 day period.

64. Engagement Overview
Twi>er Engagement Megaphone
What started it?
Tweets sent by
@Oando_PLC
26
1 Tweets Per Day
This Twitter Engagement Megaphone shows how Twitter users engaged with Adewale Tinubu’s Tweets during the month of June
How many profile
clicks did you
generate?
How many times
did these people
engage?
How many people
could have seen
these tweets?
How many Impressions
have been generated?
6,092
Profile Clicks
People that click
On your profile page
2,816
Total Engagement
Organic Mentions,
@Replies, @Retweets
And Likes
55,000
Potential Reach
Combined followers of
people tweeting about
your brand
67,300
Total Impressions
Total number of times
served in users feeds
315
Link Clicks
441
Followers Added
4

65. Brand Tweets and Engagement
This chart shows how Adewale Tinubu’s brand tweets correlated to engagement over the month of June
5
0
200
400
600
800
1000
0
2
4
6
8
Total Engagement
Brand Tweets
Brand Tweets and Engagement
May
Brand Tweets Total Engagement
0
200
400
600
800
0
1
2
3
4
5
6
7
Total Enagagement
Brand Tweets
Brand Tweets and Engagement
June
Brand Tweets Total Engagement
Total Engagement- 891
Brand Tweets- 3

66. Audience Engagement
This Twitter Engagement Breakdown chart shows the different kinds of engagement Adewale Tinubu experienced on
Twitter over the 31 day period6
0
50
100
150
200
TwiCer Engagement
Likes Retweets Replies Link Clicks
260
259
78
315
Engagement Breakdown
Link Clicks Replies Retweets Likes

67. Twitter Audience
This chart shows Adewale Tinubu’s number of followers added side-by-side with the total follower count over the 31 day period.
7
6100
6200
6300
6400
6500
6600
6700
6800
6900
0
10
20
30
40
50
60
70
80
Total Followers
New Followers
TwiCer Audience
Followers Added Total Followers
17/6/16- 69 New Followers

68. Audience & Target Growth
Audience Actual Target Growth % (MoM)
6774 1,705 2,196 7%
8
0
1
2
3
4
5
6
7
8
0
1000
2000
3000
4000
5000
6000
7000
8000
Audience Growth
Audience
Growth %
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Target Growth
Actual
Target

69. Demographics
9
94%
88%
89%
78%
76%
75%
78%
71%
60%
60%
Business and news
Business News and general Info
PoliPcs and current events
Technology
Tech news
Movies news and general info
Business and finance
Financial news
Soccer
Comedy (Movies and television)
Audience Followers by Interests
Male
86%
Female
14%
Audience Followers by Gender

70. Audience & Engagement Comparison
Audience Growth % (MoM)
Adewale 7%
Tony Elumelu 3%
Dangote 3%
Tonye Cole 3%
10
6774
205,653
211,177
3605
AdewaleTinubu
Tony Elumelu
Dangote
Tonye Cole
Audience Comparison
12%
23%
28%
37%
Engagement Comparison
AdewaleTinubu
Tony Elumelu
Dangote
Tonye Cole

71. Facebook Overview
This chart shows how Adewale Tinubu’s Facebook posts correlated to reach over the month of June.
11
0
200
400
600
800
1000
0
0.5
1
1.5
2
2.5
3
3.5
Total Reach
Brand Posts
Posts and Reach
June
Posts Reach
0
200
400
600
800
1000
1200
0
0.5
1
1.5
2
2.5
Total Reach
Brand Posts
Posts and Reach
May
Posts Reach
Brand Posts- 3
Reach- 907

72. Facebook Engagement Overview
Facebook Engagement Megaphone
Who started it?
How many
unique people
did you engage?
How many
times did these
people engage?
How many saw
something on Facebook
from or about us?
How many
times were
this things
seen?
What happened?
Brand Posts
User Mentions
User Posts
7
0
50 73
Engaged Users
332
Engagement + Clicks
2591
Total Reach
4963
Total Impressions
112
Engagements
220
Clicks
25
New Page Likes
4.5
Engagement + Clicks
per Engaged User
7.8
People Reached
per Engagement + Clicks
2
Impressions
per Person Reached
This Facebook Engagement Megaphone shows how Facebook users engaged with Adewale Tinubu’s
Posts during the month of June.
12

73. Brand Posts & Engagement
This chart shows how Adewale Tinubu’s brand posts correlated to engagement over the month of June
13
0
10
20
30
40
50
60
70
0
0.5
1
1.5
2
2.5
Total Engagement
Brand Posts
Posts and Engagement
May
Posts Engagement
0
10
20
30
40
0
0.5
1
1.5
2
2.5
3
3.5
Total Engagement
Brand Posts
Posts and Engagement
June
Posts Engagement
Total Engagement- 37
Brand Posts- 3

74. Facebook Engagement Breakdown
This Facebook Engagement Breakdown chart shows the different kinds of engagement Adewale Tinubu experienced
on Facebook over the 31 day period
14
0
5
10
15
20
25
30
35
Facebook Engagement
ReacPons Comments Shares
99
7
6
Engagement Breakdown
Shares Comments ReacPons

75. Facebook Likes
This chart shows Adewale Tinubu’s Facebook likes added side-by-side with the total page likes over the 31 day period.
15
320
325
330
335
340
345
350
355
360
-2
-1
0
1
2
3
4
5
Total Page Likes
New Page Likes
Facebook Likes
New Page Likes Total Page Likes
26/6/16- 4 New Likes

76. Audience & Target Growth
Audience Actual Target Growth % (MoM)
358 168 177 8%
16
0
2
4
6
8
10
12
14
0
50
100
150
200
250
300
350
400
Audience
Audience
Growth %
0
50
100
150
200
250
300
350
400
January
February
March
April
May
June
July
August
September
October
November
December
Growth
Target Growth
Actual
Target

77. Facebook Comparison
17
264
287
298
333
21,935
23,284
23,560
24,320
February
March
April
May
Audience Comparison
Tony Elumelu Adewale

78. Cross Channel Audience Analysis
Twitter accounted for the most audience growth, with 441 new followers added but was the least growing channel with
7% follower growth. Facebook had the highest growing channel with 8% follower growth
18
0
10
20
30
40
50
60
Audience Growth
Twi>er Facebook
441
25
Audience Growth
Facebook Twi>er
7%
8%
Audience Growth Rate
Facebook Twi>er

79. Results
Audience 7.1k with a percentage 7% across the 2 social channels in May.
Twitter accounted for the most audience growth with 441 new followers across the 2 social channels.
33 outbound brand posts were posted in June with an average of 85 engagements per post.
Twitter was the most active channel with 26 brand posts.
100% of all organic brand mentions across all our active social channels were made on Twitter.
Total engagement 2800 with a percentage 6% across the 2 social channels in May.
19

80. Recommendations
Increase brand posts on Twitter and Facebook to drive more engagements
Develop creative designs on Adewale Tinubu Twitter and Facebook with key inspirational quotes regarding Africa,
Oil & Gas sector and Nigeria
20

81. CAMPAIGN REPORT
AUGUST 28 – SEPTEMBER 3
September 9, 2018
Alvee Egonu, Communications Intern
CORPORATE
COMMUNICATIONS

82. September 9, 2018 2
Awareness/followers Spend Overview
$0
$1
$2
$3
$4
$5
$6
1,600
1,650
1,700
1,750
1,800
1,850
1,900
1,950
28-Aug 29-Aug 30-Aug 31-Aug 1-Sep 2-Sep 3-Sep
Awareness Campaign
Impressions Spend
$0
$1
$2
$3
$4
$5
$6
0
10
20
30
40
50
60
70
28-Aug 29-Aug 30-Aug 31-Aug 1-Sep
Followers Campaign
Impressions Spend
Budget Spend: $35
Daily Spend: $5
Total Impressions:12,619
Targeting: 2 locations, 4 interests, 3 platforms,
1 conversation
Budget Spend: $15
Daily Spend: $5
Total Impressions:92
No of followers: 3
Targeting: 1 location, 3 platforms
The above chart shows how Awareness/followers impressions correlated with our daily budget spend

83. September 9, 2018 3
Awareness campaign Summary

84. September 9, 2018 4
Awareness campaign Summary (Audience)

85. September 9, 2018 5
Awareness campaign Summary (Audience)

86. September 9, 2018 6
Followers campaign Summary

87. Followers campaign Summary (Audience)
September 9, 2018 7

88. INSIDE CIEE VIDEO CAMPAIGN
REPORT
OCTOBER 8 – OCTOBER12
October 28, 2018
Alvee Egonu, Communications Intern
CORPORATE
COMMUNICATIONS

89. October 28, 2018 2
Video Campaign Spend Overview
Budget: $25
Budget Spent: $20
Daily Spend: $5
Total Impressions:3,297
Video Views: 1,389
Video Views result rate: 42.13%
Targeting: 9 Followalike Handles, 1 location, 1 interests, 3 platforms, 3 keywords
The above chart shows how the video campaign impressions correlated with our daily budget spend
$0
$1
$2
$3
$4
$5
$6
0
500
1000
1500
2000
2500
8-Oct 9-Oct 10-Oct 11-Oct 12-Oct
Video Campaign Impressions
Impressions Spend
$0
$1
$2
$3
$4
$5
$6
0
100
200
300
400
500
600
700
800
900
8-Oct 9-Oct 10-Oct 11-Oct 12-Oct
Video Campaign Views
Video Views Spend

90. October 28, 2018 3
Video Campaign Summary (Audience)

91. October 28, 2018 4
Video Campaign Summary (Audience)

92. October 28, 2018 5
Video Campaign Summary (Audience)

93. FOLLOWER CAMPAIGN REPORT
FOR JIM PELLOW
OCTOBER 8 – OCTOBER 12
October 29, 2018
Alvee Egonu, Communications Intern
CORPORATE
COMMUNICATIONS

94. October 29, 2018 7
Followers Spend Overview
$0
$2
$4
$6
$8
$10
$12
0
0.5
1
1.5
2
2.5
3
3.5
8-Oct 9-Oct 10-Oct 11-Oct 12-Oct
Followers Campaign
Followers Spend
Total Budget: $50
Budget Spend: $50
Daily Spend: $10
Total Followers: 11
Targeting: 6 Followalike Handles, 1 location, 1 interests, 3 platforms, 4 keywords
The above chart shows how followers gained, correlated with our daily budget spend

95. Followers campaign Summary (Audience)
October 28, 2018 8

96. Followers campaign Summary (Audience)
October 29, 2018 9

97. Followers campaign Summary (Audience)
October 29, 2018 10

98. September 9, 2018 2
Awareness/followers Spend Overview
$0
$1
$2
$3
$4
$5
$6
1,600
1,650
1,700
1,750
1,800
1,850
1,900
1,950
28-Aug 29-Aug 30-Aug 31-Aug 1-Sep 2-Sep 3-Sep
Awareness Campaign
Impressions Spend
$0
$1
$2
$3
$4
$5
$6
0
10
20
30
40
50
60
70
28-Aug 29-Aug 30-Aug 31-Aug 1-Sep
Followers Campaign
Impressions Spend
Budget Spend: $35
Daily Spend: $5
Total Impressions:12,619
Targeting: 2 locations, 4 interests, 3 platforms,
1 conversation
Budget Spend: $15
Daily Spend: $5
Total Impressions:92
No of followers: 3
Targeting: 1 location, 3 platforms
The above chart shows how Awareness/followers impressions correlated with our daily budget spend