This document discusses Einstein Prediction Builder and Einstein Language. Einstein Prediction Builder allows users to create custom AI models on any Salesforce field or object to predict business outcomes without coding. Einstein Language can classify the intent and sentiment of text to understand customer needs and feedback across all channels. The document provides an overview of the capabilities and includes a demonstration of building a prediction model using Einstein Prediction Builder and classifying text using Einstein Language.

1. Einstein Prediction Builder (No Code)
& Einstein Language
Om Prakash
Technical Lead
360 Degree Cloud
om.prakash@trailblazercgl.com @omprakash_it

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Forward Looking Statements
2

3. We Are All Moving Forward
4th Industrial
Revolution
3rd Industrial
Revolution2nd Industrial
Revolution1st Industrial
Revolution
Steam
Electricity
Computing
Connected
1700s 1800s 1900s Today

4. Welcome to the Fourth Industrial Revolution
We Are All Connected

5. Employers Recent Grads
Source: Survey by Randstad US, 2016
Employers Struggle to Find People with Skills they Need
81of companies struggle
to find talent
71of employers think
recent grads are unprepared
%%

6. Salesforce Einstein
AI for CRM
World‘s smartest CRM =
Customer data + AI + Salesforce platform
**Credit/Source: Internet

7. myEinstein
Einstein Prediction Builder
Create custom AI models on any Salesforce field or object to predict business outcomes, with clicks, not code.
Einstein Bots
Easily build, train, and deploy custom bots - trained on your CRM data - to augment business processes,
empower your employees, and delight your customers.
Einstein Vision
Harness the power of image recognition in your apps by training deep-learning models to recognise your brand,
products, and more.
Einstein Language
Classify the underlying intent and sentiment in a body of text to understand how customers feel and what they
need, across all channels.

8. Einstein Prediction Builder
&
Basic of Einstein Language
Today we are going to discuss

9. Einstein Prediction Builder
Make predictions about almost any field in
Salesforce.
Power a workflow, focus your efforts, and
work smarter.
Work smarter by predicting business outcomes, and acting on your data.
Spring 19
*Included with purchase of Einstein Analytics Plus or Einstein Prediction.

10. bit.ly/EinsteinPredictionBuilder

11. Einstein Prediction Builder
Choose an object
Any admin can build custom prediction on any Object.
Select a field to predict
Numeric and checkbox data types, formula text fields that return TRUE,
FALSE, or NULL.

12. Einstein needs to know which records have the right values before analyzing the records for
prediction.
Records with field values that are uncertain don’t make good examples.
If you know a field is not currently being used in your organization, it shouldn't be used in your
predictions.
You should exclude those fields that could add bias into your model.
Learn from data

13. 13
The prediction results stored in a new numeric custom field on each record.
Field contains a setting that identifies it as an AI prediction field.
Scorecard tell you how accurate the prediction is.
Enable to start saving predictions to records or modify your prediction settings.
Prediction Result & Score Card

14. You might be getting angry on me for plain text slides and only theoretical talk?
Sorry, Let's go for a demo and build our prediction.
You will smile for sure :)

15. Einstein Language

16. Screenshot from Trailhead Module

17. Einstein Language
CREATE THE DATASET
VERIFY THE DATASET
TRAIN THE DATASET TO CREATE THE MODEL
GET THE TRAINING STATUS
SEND THE TEXT FOR PREDICTION

18. Developer Docs: metamind.readme.io
APIs in Salesforce API Explorer: bit.ly/EinsteinAPI
Trailhead Module- Einstein Intent API Basics: bit.ly/Intent-Trail
Explore the App By Salesforce Labs-
“Einstein Vision and Language Model Builder”: bit.ly/Einstein-App
Signup: api.einstein.ai/signup
Demo Source Code: bit.ly/EinsteinLanguage
Get Token for our quick demo: api.einstein.ai/token
Einstein Language

20. How was the demo?

21. Have you noticed the accuracy?

23. Reference and Credit
BAM! BE A MULTIPLIER WITH TRAILHEAD
trailhead.salesforce.com/bam
Einstein Platform Services Developer Docs
metamind.readme.io
Trailblazer Community
success.salesforce.com