During these years, many markets in China have reached a high level of development. As Chinese people are trying to follow a better lifestyle, they are also looking for high-quality products.
https://seoagencychina.com/china-essential-oils-market-in-2021/
China has always been one of the most important suppliers in the world’s fragrance industry. However, the production and consumption of essential oils have always been in a state of lack.
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WHYCHINA’S
ESSENTIALOILS
MARKETIS
AHOTBED
OFSALES?
GMA
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China is a record-holder in terms of oil-
producing plant species which made
oils its big export article in 1950-ies.
However, a lack of understanding of
the mechanisms of international
economy led to overproduction and
then – radically in a typical way:) – to
cutbackinoutputs.
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Even with cutbacks in production (and
isolation), China has moved on to
satisfy its own demand for essential
oils with wide use in Traditional
Chinese medicine. Popularization, that
is.
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Isolation from the world has, et, slowed
down China’s acquisition of global
trends for alternative use of essential
oils. It was not until 2015 that essential
oils started to penetrate China beauty
market.
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In 2016, China essential oil market was
valued at 650 million USD. In 2022, the
estimatedvaluehassurpassed3billion
USD.
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Together with that, while in overseas
markets the share of essential oils
withing cosmetics industry is up to
30%,inChinaitisstillonly2%.
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Buying oils for skincare relies a lot on
ingredient efficacy awareness and
reputation. However, Chinese people
search by effects – the ingredient
education has only started to grow
now.
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Chinese brands have reacted swiftly
to the rising trend – most of the top
sellers in essential oils in China right
nowarelocalbrands.
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Currently, essential oils in China
cosmetics are tightly bonded with two
hot words: anti-aging and repairing.
However, data indicates the
emergence of cleansing oils, body oils,
hairoils,oilmaskstoo.
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According to Chinese beauty experts,
local products in the category are not
entirely capable of satisfying the
efficacy demand and believe that
foreign brands will surpass the local
onesinthenotsodistantfuture.
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GMA
Doyouhaveessentialoilstoofferto
China?:)
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Prefer Instagram? I am @chinamarketing.cosmetics