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Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting
WHYCHINA’S
ESSENTIALOILS
MARKETIS
AHOTBED
OFSALES?
GMA
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
China is a record-holder in terms of oil-
producing plant species which made
oils its big export article in 1950-ies.
However, a lack of understanding of
the mechanisms of international
economy led to overproduction and
then – radically in a typical way:) – to
cutbackinoutputs.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
Even with cutbacks in production (and
isolation), China has moved on to
satisfy its own demand for essential
oils with wide use in Traditional
Chinese medicine. Popularization, that
is.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
Isolation from the world has, et, slowed
down China’s acquisition of global
trends for alternative use of essential
oils. It was not until 2015 that essential
oils started to penetrate China beauty
market.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
In 2016, China essential oil market was
valued at 650 million USD. In 2022, the
estimatedvaluehassurpassed3billion
USD.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
Together with that, while in overseas
markets the share of essential oils
withing cosmetics industry is up to
30%,inChinaitisstillonly2%.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
Buying oils for skincare relies a lot on
ingredient efficacy awareness and
reputation. However, Chinese people
search by effects – the ingredient
education has only started to grow
now.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
Chinese brands have reacted swiftly
to the rising trend – most of the top
sellers in essential oils in China right
nowarelocalbrands.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
Currently, essential oils in China
cosmetics are tightly bonded with two
hot words: anti-aging and repairing.
However, data indicates the
emergence of cleansing oils, body oils,
hairoils,oilmaskstoo.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
Connect for more Insights and DM for Free Consulting GMA
According to Chinese beauty experts,
local products in the category are not
entirely capable of satisfying the
efficacy demand and believe that
foreign brands will surpass the local
onesinthenotsodistantfuture.
Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation
GMA
Doyouhaveessentialoilstoofferto
China?:)
Connect for more Insights and DM for Free Consulting
Prefer Instagram? I am @chinamarketing.cosmetics

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Essential Oils in China Beauty - GMA.pdf

  • 1. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting WHYCHINA’S ESSENTIALOILS MARKETIS AHOTBED OFSALES? GMA
  • 2. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA China is a record-holder in terms of oil- producing plant species which made oils its big export article in 1950-ies. However, a lack of understanding of the mechanisms of international economy led to overproduction and then – radically in a typical way:) – to cutbackinoutputs.
  • 3. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA Even with cutbacks in production (and isolation), China has moved on to satisfy its own demand for essential oils with wide use in Traditional Chinese medicine. Popularization, that is.
  • 4. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA Isolation from the world has, et, slowed down China’s acquisition of global trends for alternative use of essential oils. It was not until 2015 that essential oils started to penetrate China beauty market.
  • 5. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA In 2016, China essential oil market was valued at 650 million USD. In 2022, the estimatedvaluehassurpassed3billion USD.
  • 6. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA Together with that, while in overseas markets the share of essential oils withing cosmetics industry is up to 30%,inChinaitisstillonly2%.
  • 7. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA Buying oils for skincare relies a lot on ingredient efficacy awareness and reputation. However, Chinese people search by effects – the ingredient education has only started to grow now.
  • 8. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA Chinese brands have reacted swiftly to the rising trend – most of the top sellers in essential oils in China right nowarelocalbrands.
  • 9. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA Currently, essential oils in China cosmetics are tightly bonded with two hot words: anti-aging and repairing. However, data indicates the emergence of cleansing oils, body oils, hairoils,oilmaskstoo.
  • 10. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation Connect for more Insights and DM for Free Consulting GMA According to Chinese beauty experts, local products in the category are not entirely capable of satisfying the efficacy demand and believe that foreign brands will surpass the local onesinthenotsodistantfuture.
  • 11. Gentlemen Marketing Agency Brand Building / e-Commerce / Lead Generation GMA Doyouhaveessentialoilstoofferto China?:) Connect for more Insights and DM for Free Consulting Prefer Instagram? I am @chinamarketing.cosmetics