China Nailcare Market

1. THINGS YOU NEED TO KNOW
ABOUT CHINA NAIL CARE
MARKET IN 2022
SWIPE

2. SWIPE
11
21,4
26,9
27,3
34,3
38,5
2015 2020 2021 2022 (E) 2025 (E) 2027 (E)
CHINA NAIL CARE MARKET SIZE 2015-2027, BILLION USD
These figures speak for themselves

3. SWIPE
BIRTH
The concept of nail
art introduced
to China
INFANCY
The industry starts
growing by 200%-
300% year-on-year
CHILDHOOD
The number of nail
salons in China
reaches 250,000
ADOLESCENCE
The market is
projected to reach
38,5 billion USD
ADULTHOOD
The best is yet
to come
LATE 1990-IES 2009 2021 2027 FUTURE
The industry is developing by leaps and bounds,
but it is far from being mature

4. SWIPE
In 2021, 82% of consumers did nailcare in nail salons exclusively,
which explains why nail salons are sprouting in the market

5. SWIPE
CHINA
NAIL SALONS:
250,000+
USA
NAIL SALONS:
<75,000

6. SWIPE
No wonder they prefer professionals!
In 2021, 48,1% of ladies in China said
they like sticking gems to their nails.

7. SWIPE
And most of them get their inspiration from video content
on DouYin and RED
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10
20
30
40
50
60
DouYin RED Friends KuaiShou Weibo WeChat Ads Other

8. INTERESTING?
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