1. Britney Spears
Britney Spears is an American singer/songwriter who has been known
for her extravagant music videos in which at times have shocked
audiences worldwide.

2. ‘Baby One More Time’ + ‘Oops I Did It
Again’
http://www.youtube.com/watch?v=MtcvYehs4MA
www.youtube.com/watch?v=NxF-8VYlz1Qhttp://
‘Baby one more time’ was produced before this which sparked the stereotypes of her as an
artist
Her music video oops I did it again continuous CGI throughout the music video, yet again
featuring her in a leather outfit
Leather outfit being red in increases her sexuality making her more attractive to her audience.
She also uses various lyrics which show this e.g. ‘I'm not that innocent’
This shortly followed her following music video ‘Womanizer’

3. ‘Ooh La La’
http://www.youtube.com/watch?v=MoIV1ojy5N8&safe=active
Britney had a long break before bringing out her music video ‘Ohh La La.’
This is for a much younger audience
From her dress whereby she is dressed respectfully for her audience you can see her
change
The music video is focused around a children's movie
She smiles a lot more which moves away from the seriousness and attraction from
her previous music videos.

4. ‘Work B**ch’
http://www.youtube.com/watch?v=pt8VYOfr8To&safe=active
Just based on the title of the song the audience can recognise how she routed back to
her original perceptions and no longer targeted the younger audience.
This music video describes how a women needs to work to be successful.
This moves away from her other songs such as ‘womanizer’ whereby she used her looks
to get males she liked.
The music video is also set in other destinations which show diversity of her music
videos today in comparison to 1999 when her first song was introduced to her audience.
Her audience clearly changed from what was popular at the time (Smurfs) in comparison
to modern day.

5. Overall…
Overall, Britney's audience have watched the changes and
transformations of her as an artist and her music videos.
Britney will always be a controversial character however she fits in
with other artists today who also portray themselves in the same
way for example Madonna and Christina Aguilera.
This shows how she has developed through her music videos
alongside her audience.