2. Anchor Whipped Cream

3. Advert Content
 The advert will feature
dif ferent groups of
children receiving
Anchor whipped cream
making them happy.
 The children will go from sad
to happy when their parents
bring the whipped cream out.

4. Target Audience
 The advert will
make the target  Message of the
 Target audience:
audience (parents) advert will be that a
Parent with younger
think about making little squirt can
children roughly
their children happy make anyone
between 4-12.
and buy it as a happy.
treat.

5. Mood Board (Locations)
 There is a range of
locations that I will be
using.

6. Lines Of Appeal
Successful
Happy Marriage and
Families Love
Nature and
The Natural
World
Childhood and Nostalgia

7. Persuasive Techniques
Images Emotive Facts
language