1. BCU-Full Time MSc 2010
Week
Number Strategic Management & Organisational Dynamics Lecturer Week commencing
1 Strategic Management – Intro to theory & implications for practice in organisations (Ch.1&2): Definition,
Vocabulary & Elements of Strategic Management (Johnson & Scholes). Levels of Strategy, Distinguish between ‘Context’, ‘Content’
& ‘Process’, ‘Cultural Web’ (J&S), Prescriptive vs. Emergent Strategy, Change Dynamics (ZOCD vs. ZOUD – Bowman, Nadler &
Tushman, Hay Cultural Webs, Greiner’s 5-Phases), Control Issues (Cybernetic Model), Case Study: IBM
OP 11th January
2 Analysing the Strategic Environment (Ch.3): Effects of the Environment on the Organisation, Role of Analysis & The
9-Basic Tools (incl. PESTLE, PLC, KSF, 5-Forces, 4 Co-Operative Links, Competitors/Customers/Segmentation), ‘Sharpbender’
(McKiernan), Prescriptive, Emergent OR Realised - Porter,Mintzberg)? Scenario Planning (Shell). Case Study: Shaking Up Sony
OP 18th January
3 Strategic Evaluation & Development – using a ‘Prescriptive’ approach (Ch.10): Strategic Options – The
Choice, Key Factors & Principles of Evaluation (Rumelt), 6-Selection Criteria & ADL Matrix (Lynch), Corporate Planning in
Uncertain Future (Beck), Stakeholder Reaction, PIMS Database, McKinsey 7-S Model, Case Study: Nokia & Nestle Ice Cream
OP 25th January
4 Finding A Strategic Route Forward – using an ‘Emergent’ approach (Ch.11): Importance of Context in
Strategic Development (3-elements), Strategy Making: Routes: Survival-Uncertainty-Negotiation-Learning, Learning-Based
Research (Argyris, Garvin), (Senge), , International Strategy – MNC Expansion & Motivations (Servan-Schreiber), ‘RoI’, Modes-of-
Entry. Case Study: Expedia.co.uk & The Honda Effect (USA)
OP 1st February
5 Analysing Resources & Capabilities (Ch. 4): Positioning (outside-in) vs. Resource (inside-out)? Competing on
Capabilities (Stalk, Evans & Shulman), Value-Added vs. Competitive Advantage, Assets (Tangible & Intaglible) & Org. Capabilities,
Sustainable Competitive Advantage & Value-Chain (Porter), Core Competencies (Hamal & Prahalad), Knowledge (Tacit & Explicit),
Benchmarking-Leveraging-Upgrading Resources, Case Study: l’Oreal & Nintendo Innovative Resource.
OP 8th February
6 Organisation Structure, Style, Leadership & People Issues (Ch.12&16): Strategy before Structure (Chandler)?
Logical Incremental Process & Implications (Quinn), Environmental Characteristics (Mintzberg), Culture & Style, Types of
Organisation Structure, Motivation & Staffing, Leadership Styles (Bennis & Nanus) Case Study: Shell, Ford & Daimler
RF 15th February
7 Government, Public Sector & Not-for-Profit Strategies (Ch.18): The Public Interest & Sector Models (Dirigiste vs.
Laissez-Faire), Concept of Public Value, Administer or Facilitator? Equality or Inequality? PS Environment, Nation’s 3-Elements:
Politics-Public Admin & Law-Market Economy (Pollitt & Bouckaert), Free Market-State Control-Mixed Economies (Marx’ critique), 9-
Stage Environmental Analysis, New Public Management, PS Resources, Case Study: Olympic Games 2012
RK 22nd February
8 Managing Organisational Strategic Change (Ch.15): Nature, Implications & Causes of Change (Tichy), Managing
Strategic Change (Schein) & the ‘Old Guard’. Evolution/Revolution (Larry Greiner), Prescriptive (Sudden Shock) vs. Emergent
(Evolutionary), Culture & Leadership (Bennis & Nanus); Kanter, Lewin (Unfreeze-Move-Refreeze), Pettigrew & Whipp (Continuous
Learning), Janssen (Four-Room Apartment). Case Study: Carly Fiorina & Hewlett-Packard, Anne Mulcahy & Xerox.
OP 1st March
9 Strategic & Organisational Dynamics (Ch.5): Internal vs. External Change, Predictability of Environment (Porter vs.
Hamal & Prahalad), Interpretative & Pro-Active Dynamics, Resource Inertia and Fast-Moving Dynamics, Dynamic Resource
Management (Sirmon, Hitt & Ireland), ‘3S’ Framework (Survey-Sense-Seize), Aggressive Competitive Strategy, Game Theory;
Attack or Co-Operate? (Nalebuff & Brandenburger), Case Study: Global Recorded Music & Napster & GEC Marconi
OP 8th March
10 Assignment Evaluation Workshop: 3000 words for 12.04.10 (Analysis & Evaluation NOT Description!). Prescriptive vs.
Emergent: ‘benefits’ & ‘weaknesses’ (Compare & Contrast). Criteria: 1. understand major theories, 2. Critical Analysis of the Two
‘Schools’, 3. Logical Argument: Layout & Structure, 4. Harvard referencing to wider reading & research(bibliography). Strategic
Management Approaches & Analytical Tools to assess impact & Dynamic Factors on the Org. Producing Chaos, Uncertainty &
Misinformation. Advice: use no more than two examples (case studies) for in-depth critical analysis & evaluation. ‘Marks will be
allocated for evidence of breadth of reading, critical insights and originality of thought. I WANT YOUR IDEAS & THOUGHTS!
OP 15th March

2. Strategy
Before
Structure?
ENVIRONMENTAL ‘TURBULENCE’
BCU Plc
Political Economic Social Technological Environmental Legal
PRESCRIPTIVE STRATEGY EMERGENT STRATEGYAnd / Or ?
Analysis ‘Toolbox’
PESTLE
SWOT
PLC
KSF
5-Forces
Scenario Planning
PIMS Database
Co-Operative Links
Competitors
Customers
Segmentation
McKinsey ‘7S’
Value-Chain
Core-Competencies
Positionin
g
(outside-
in)
Resources
(inside-
out)
Strategy...
Context-Content-Process
Culture,Style
& Leadership
DesignorProcess?
Heuristics
Single &
Double-Loop
Learning
Strategic Options
– The Choice
Corporate Planning
in Uncertain Future (Beck)
Competing
on Capabilities
Assets
Core
Competencies
Value-Added
vs.CompetitiveAdvantage?
The‘OldGuard’‘Unfreeze-Move-Refreeze’
Greiner’sEvolution
& Revolution
Interpretative&
Pro-ActiveDynamics
GameTheory
Learning