Lviv it arena | Product mindset in outsourcing company - challenge accepted!
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The presentation from Lviv IT Arena 2017 made by Oksana Krykun (Business analyst) and Marian Mota (Experience Designer) from Eleks.com. The main idea is that right now we need to build the "thinkers" rather than only "doers" brand in Ukraine in outsourcing companies as we face stiff competition from other countries. A video will be provided soon.
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Lviv it arena | Product mindset in outsourcing company - challenge accepted!
- 1. Product mindset in outsourcing company — challenge accepted! Oksana Krykun and Marian Mota
- 2. Ain.ua, PWC Ukraine 2 100,000+ IT specialists 1000+ tech companies 5-th among the top 25 outsource exporters
- 3. 3 ! " # $% &' ( ) Bloomberg Innovation Index Bloomberg
- 5. 5
- 6. 6
- 7. Payless RadioShack The Limited Family Christian Wet Seal Bebe Crocs JCPenny BCBG American Apparel Kmart hhgregg Staples CVS Macy's Abercrombie Guess Sears 0 250 500 750 1000 42 60 60 68 70 70 88 108 110 120 138 160 170 171 240 250 552 1,000 # Of retail stores closing in 2017 Business Insider
- 8. 8 Staff Augmentation Implementation Outsourcing Product or Service Co-Ownership Product or Service Development Outsourcing Value
- 9. Now 9 [ Do things right ] Delivery
- 10. Future 10 [ Do things right ] Delivery Conceptualizatio n[ Do right things ] + Product Management and Product Design
- 12. Classic Discovery Product Discovery User Story Mapping by Jeff Patton Stakeholders Centered 1-2 weeks Requirements gathering Creating Backlog User Centered Continuous Discovery Empathy Learn and Validate
- 13. 13 Mechanism Deliver and measure measure the feedback, retrospectives and improvements Incubate Lean, DT, JTBD, Customer Development, Value Proposition Scale Workshops and trainings inside company. Learning by doing. Market Workshops with Sales and Business Dev. Promotion
- 14. 14 Mindset Values Process Methods & Tools Culture More powerful, Less visible Less powerful, More visible
- 15. MINDSET 15 Beginners mind Empathy Lean UX Show, don’t tell Focus on Human Values Culture of Prototyping Optimizm Learning from failure Cross-functional team Learning by Doing Beginners mind Yes, and
- 17. 17 Product Lab Experience Design + Business Analysis
- 18. 18
- 19. 19 10%In 2018
- 20. Let’s build our brand as thinkers, not only as doers! 20
- 21. Thank You 21 Marian MotaOksana Krykun www.facebook.com/aksena.krykun www.facebook.com/mota.marian Oksana.Krykun@eleks.com Marian.Mota@eleks.com