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Social Media for Small Business - How To Use Social Networks To Grow Your Business
1.
2. Sanjay Dalal
Founder & CEO,
oGoing
Nation’s Leading
Small Business
Social Network
Enjoying Beautiful
Orange County
3. Customers
Owner Profits
Social Media
Social Media for Small Business
How to Grow My Business?
4.
5. Owners, Does this Resonate?
Are you LOST in the Social Media Ocean?
Are Social Networks CHANGING too fast?
Do you have TIME and RESOURCES?
Can you show me the ROI and VALUE?
Do you need MORE customers?
8. Why Social Media?
Why go on social networks?
Why customers connect with us there?
Why gain value out of online
engagement?
Why would this impact my business?
9. Small Business &
Social Networks
90% : Small businesses are dedicating
time to networking online
78% : Using social networks is just as
important as networking in person
42% : Quarter of their new customers
came through social-media sites
Source: Manta
10. Social Networks Explosion
Over One Billion Users Worldwide
Facebook – 1 billion
Twitter – 250 million
LinkedIn – 170 million
11. Social Media Explosion
Over One Billion Users Worldwide
Facebook – 1 billion
Twitter – 250 million
LinkedIn – 170 million
Google Plus – 150 million
MySpace – 80 million (dying or reinventing)
Yelp – 60 million
YouTube - 450 million
Wikipedia (300M+), Craigslist (150M+), WordPress,
Flickr, IMDB, Photobucket, Blogger, Tumblr, eHow,
TypePad, HubPages, Instagram, Pinterest, Banjo
12. Social Networks Usage
August 2012, Adults usage:
66% Facebook
20% LinkedIn
16% Twitter
12% Pinterest
12% Instagram
5% Tumblr
Source: Pew Internet
13. Social Media is HOT
Social Networking EXPLODES:
22% of all time spent online in
the US
Ogoing Inc. 949-288-6880 www.ogoing.com
16. Who uses
Social
Networking?
Everyone!!
(more women)
Ogoing Inc. 949-288-6880 www.ogoing.com
17. Twitter is KILLING it!
Number of Tweets i.e. Updates
Took over 3 years to send
the one billionth Tweet
Takes less than one week to
send over one billion Tweets
Ogoing Inc. 949-288-6880 www.ogoing.com
19. Facebook EXPLODES
People on Facebook
More than 1 billion users
More than 50% of our active users
More than 600 million mobile users
Average user has 130 friends
More than 2 billion posts are
liked and commented on per day
Ogoing Inc. 949-288-6880 www.ogoing.com
20. Facebook on FIRE 1 Billion
If Facebook were a country: Third Largest in the world
Ogoing Inc. 949-288-6880 www.ogoing.com
24. One Message BEFORE
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80
25. Message Travels Slowly
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80
26. ONE MESSAGE AFTER
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80
27. MESSAGE FLIES !
Ogoing Inc. 949-288-6880 www.ogoing.com
Source: Presentation Advisors, in conjunction with M80
28. Who Goes Where?
Social Media Main Producer Main Consumer
Channel
Facebook Brands, Big Business Individuals
Twitter Celebrities, Brands, Individuals
Politicians, Famous
YouTube Brands, Marketers Individuals +
Business
LinkedIn Professionals Professionals
Slideshare Professionals + Biz Professionals
oGoing Small Business Small Business
32. What is oGoing
Amazing Social Network for Small Business
Business Networking –
Local Connections
33. What is oGoing
Amazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion –
Social Media Marketing
34. What is oGoing
Amazing Social Network for Small Business
Business Networking – Local Connections
Business Promotion – Social Media Marketing
Business Acceleration –
New Customers
Grow Your Business on oGoing!
35. What is oGoing
Business Networking – Local Connections
Thousands of Local Owners & Service Providers
Over 65 Small Business Categories
Connect with Hundreds to Thousands of Local,
Regional or National businesses
Post Business Needs
Post and Get Recommendations
Question: How many contacts can you make
through local mixtures and events?
36. What is oGoing
Business Promotion – Social Media
Marketing
Share Latest Offers, Products, Services, Events
Connect oGoing with Facebook, Twitter, etc.
Grow your oGoing profile with photos and links
Engage with Customers and Partners
SEO and Website Traffic Boost!!
Question: Can oGoing generate higher SEO?
37. What is oGoing
Business Acceleration – New
Customers
How do I generate new business?
Profile -> Connections -> Updates -> Trust
Convert Trust into Leads
Question: How much time for new leads?
38.
39.
40.
41.
42. Why Join oGoing?
Business Networking
Business Promotion
Business Acceleration
Grow Your Small Business
44. GOALS + EXECUTION
NEED MORE Prospects & Customers. HOW?
First Step:
Follow Potential Clients,
Existing Clients, Partners,
Marketers & Experts
DO YOU KNOW WHO THEY ARE,
WHAT THEY DO?
Ogoing Inc. 949-288-6880 www.ogoing.com
45. GOALS + EXECUTION
MORE Prospects & Customers. HOW?
First Step: Follow
Second Step: Engage with them
HOW TO ENGAGE?
Conversations, Mentions, Feedba
ck, Promotions, Rewards
Ogoing Inc. 949-288-6880 www.ogoing.com
46. GOALS + EXECUTION
MORE Prospects & Customers. HOW?
First Step: New Fans, Followers,
Connections and Contacts
Second Step: Engage with them
Third Step: Qualified Leads
Ogoing Inc. 949-288-6880 www.ogoing.com
47. GOALS + EXECUTION
MORE Prospects & Customers. HOW?
First Step: New Fans, Followers,
Connections and Contacts
Second Step: Engage with them
Third Step: Qualified Leads
Fourth Step: New Clients
Crawl before you Walk.
Walk before you Run.
Ogoing Inc. 949-288-6880 www.ogoing.com
48. GOALS + EXECUTION
INCREASE Customer Loyalty. HOW?
Provide Customer Service
Ask to Express
Ogoing Inc. 949-288-6880 www.ogoing.com
49. GOALS + EXECUTION
INCREASE Customer Loyalty. HOW?
Provide Customer Service
Ask to Express
Gather Customer Feedback
Ask Questions
Ogoing Inc. 949-288-6880 www.ogoing.com
50. GOALS + EXECUTION
INCREASE Customer Loyalty. HOW?
Provide Customer Service
Ask to Express
Gather Customer Feedback
Ask Questions
Get Great Recommendations
Ask to Endorse
Ogoing Inc. 949-288-6880 www.ogoing.com
51. GOALS + EXECUTION
INCREASE Customer Loyalty. HOW?
Provide Customer Service
Ask to Express
Gather Customer Feedback
Ask Questions
Get Great Recommendations
Ask to Endorse
Obtain New Ideas
Ask for Ideas
Ogoing Inc. 949-288-6880 www.ogoing.com
52. GOALS + EXECUTION
INCREASE Customer Loyalty. HOW?
Provide Customer Service
Ask to Express
Gather Customer Feedback
Ask Questions
Get Great Recommendations
Ask to Endorse
Obtain New Ideas
Ask for Ideas
Acquire Referrals
Ask for New Clients
Ogoing Inc. 949-288-6880 www.ogoing.com
53. GOALS + EXECUTION
BEST Brand! HOW?
Most Recognized, Trusted Brand
When Customers Think of ______
Ogoing Inc. 949-288-6880 www.ogoing.com
54. GOALS + EXECUTION
BEST Brand! HOW?
Do Good Business
Provide Great Products and Services
Deliver Excellent Customer Service
Recognize and Promote Customers
Give Back to Community. Good Cause
Slow and Steady Wins the Race!
Ogoing Inc. 949-288-6880 www.ogoing.com
55. HERE ARE SEVEN DO’S
Conversational
Informative
Engaging
Rewarding
Solving
Caring
Promoting (Your Customer)
Ogoing Inc. 949-288-6880 www.ogoing.com
56. HERE ARE FIVE DON’TS
No Hard Sell
No Self Promotion
No Everywhere
No Grandiose
No Free
Ogoing Inc. 949-288-6880 www.ogoing.com
57. GROW YOUR BUSINESS
Set Your Goals
Listen and Learn
Build Your Channels
Engage Your Audience
Analyze, Reflect and Change
Course Correct and Repeat
Not A One Shot Approach
Ogoing Inc. 949-288-6880 www.ogoing.com
58. GROW YOUR NET WORTH
“A journey of a thousand miles begins with a
single step” - Lao-tzu, Chinese Philosopher
Ogoing Inc. 949-288-6880 www.ogoing.com
91. Starbucks Social Media
Total Reach:
30 million + Facebook
2.6 million + Twitter
8.5 million + views YouTube
2 million + Website
Over 40 million!!
92. Starbucks Summary
Integrated Social Media Strategy
Facebook, Twitter, YouTube, Blogs, Pinterest,
Instagram, Website
Promotion of Customers i.e. Individuals
Conversations – Not Blasting
Customer Service - Instant
Getting Ideas - Proactive
New & Events, Great Cause, Stimulating…
Editor's Notes
The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 4 years, Starbucks has grown its “Facebook Fan” count to over 30,600,000 Fans! Making it number 33 on the All Facebook Stats Facebook Page Leader Board. This number is absolutely off the charts for a consumer brand product. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.
The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 4 years, Starbucks has grown its “Facebook Fan” count to over 30,600,000 Fans! Making it number 33 on the All Facebook Stats Facebook Page Leader Board. This number is absolutely off the charts for a consumer brand product. In fact, Starbucks Facebook Page comes in at number 2 for all consumer brand products, according to All Facebook Stats.