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Social Media for Small Business - How To Use Social Networks To Grow Your Business

Learn How to Plan, Set Goals, Create Social Media Strategy and Leverage Social Networks to Grow your Small Business. Do you need help managing your social media? Go here to learn more about Ogoing's amazing $39 marketing plan for small business: http://blog.ogoing.com/post/2012/10/02/Marketing-for-39-Small-Business-Boost.aspx

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Social Media for Small Business - How To Use Social Networks To Grow Your Business

  1. 1. Sanjay Dalal Founder & CEO, oGoing Nation’s Leading Small Business Social Network Enjoying Beautiful Orange County
  2. 2. CustomersOwner Profits Social Media Social Media for Small Business How to Grow My Business?
  3. 3. Owners, Does this Resonate? Are you LOST in the Social Media Ocean? Are Social Networks CHANGING too fast? Do you have TIME and RESOURCES? Can you show me the ROI and VALUE? Do you need MORE customers?
  4. 4. SOCIAL MEDIAWHAT’S IN IT FOR ME?
  5. 5. Why Social Media?Why go on social networks?Why customers connect with us there?Why gain value out of onlineengagement?Why would this impact my business?
  6. 6. Small Business & Social Networks90% : Small businesses are dedicatingtime to networking online78% : Using social networks is just asimportant as networking in person42% : Quarter of their new customerscame through social-media sites Source: Manta
  7. 7. Social Networks Explosion Over One Billion Users Worldwide Facebook – 1 billion Twitter – 250 million LinkedIn – 170 million
  8. 8. Social Media ExplosionOver One Billion Users WorldwideFacebook – 1 billionTwitter – 250 millionLinkedIn – 170 millionGoogle Plus – 150 millionMySpace – 80 million (dying or reinventing)Yelp – 60 millionYouTube - 450 millionWikipedia (300M+), Craigslist (150M+), WordPress,Flickr, IMDB, Photobucket, Blogger, Tumblr, eHow,TypePad, HubPages, Instagram, Pinterest, Banjo
  9. 9. Social Networks UsageAugust 2012, Adults usage:66% Facebook20% LinkedIn16% Twitter12% Pinterest12% Instagram5% Tumblr Source: Pew Internet
  10. 10. Social Media is HOT Social Networking EXPLODES: 22% of all time spent online in the USOgoing Inc. 949-288-6880 www.ogoing.com
  11. 11. Number of Minutes SpentOgoing Inc. 949-288-6880 www.ogoing.com
  12. 12. Social Networking Use: Adults Ogoing Inc. 949-288-6880 www.ogoing.com
  13. 13. Who uses Social Networking? Everyone!! (more women)Ogoing Inc. 949-288-6880 www.ogoing.com
  14. 14. Twitter is KILLING it! Number of Tweets i.e. Updates Took over 3 years to send the one billionth Tweet Takes less than one week to send over one billion TweetsOgoing Inc. 949-288-6880 www.ogoing.com
  15. 15. Following 
  16. 16. Facebook EXPLODES People on Facebook More than 1 billion users More than 50% of our active users More than 600 million mobile users Average user has 130 friends More than 2 billion posts are liked and commented on per dayOgoing Inc. 949-288-6880 www.ogoing.com
  17. 17. Facebook on FIRE 1 Billion If Facebook were a country: Third Largest in the worldOgoing Inc. 949-288-6880 www.ogoing.com
  18. 18. Promotion 
  19. 19. LinkedIn is POWERFUL 2012 - Over 170 Million Professionals and Counting…Ogoing Inc. 949-288-6880 www.ogoing.com
  20. 20. Google+ on STEROIDSOver 100 Million Active Users …
  21. 21. One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  22. 22. Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  23. 23. ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  24. 24. MESSAGE FLIES !Ogoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  25. 25. Who Goes Where?Social Media Main Producer Main ConsumerChannelFacebook Brands, Big Business IndividualsTwitter Celebrities, Brands, Individuals Politicians, FamousYouTube Brands, Marketers Individuals + BusinessLinkedIn Professionals ProfessionalsSlideshare Professionals + Biz ProfessionalsoGoing Small Business Small Business
  26. 26. oGoingWhat’s going on?
  27. 27. What is oGoingAmazing Social Networkfor Small Business
  28. 28. What is oGoingAmazing Social Network for Small BusinessBusiness Networking –Local Connections
  29. 29. What is oGoingAmazing Social Network for Small BusinessBusiness Networking – Local ConnectionsBusiness Promotion –Social Media Marketing
  30. 30. What is oGoing Amazing Social Network for Small Business Business Networking – Local Connections Business Promotion – Social Media Marketing Business Acceleration – New CustomersGrow Your Business on oGoing!
  31. 31. What is oGoing Business Networking – Local Connections Thousands of Local Owners & Service Providers Over 65 Small Business Categories Connect with Hundreds to Thousands of Local, Regional or National businesses Post Business Needs Post and Get RecommendationsQuestion: How many contacts can you makethrough local mixtures and events?
  32. 32. What is oGoing Business Promotion – Social Media Marketing Share Latest Offers, Products, Services, Events Connect oGoing with Facebook, Twitter, etc. Grow your oGoing profile with photos and links Engage with Customers and Partners SEO and Website Traffic Boost!!Question: Can oGoing generate higher SEO?
  33. 33. What is oGoing Business Acceleration – New Customers How do I generate new business? Profile -> Connections -> Updates -> Trust Convert Trust into LeadsQuestion: How much time for new leads?
  34. 34. Why Join oGoing?Business NetworkingBusiness PromotionBusiness AccelerationGrow Your Small Business
  35. 35. How to Get Started SOCIAL MEDIA STRATEGY
  36. 36. GOALS + EXECUTION NEED MORE Prospects & Customers. HOW? First Step: Follow Potential Clients, Existing Clients, Partners, Marketers & Experts DO YOU KNOW WHO THEY ARE, WHAT THEY DO?Ogoing Inc. 949-288-6880 www.ogoing.com
  37. 37. GOALS + EXECUTION MORE Prospects & Customers. HOW? First Step: Follow Second Step: Engage with them HOW TO ENGAGE? Conversations, Mentions, Feedba ck, Promotions, RewardsOgoing Inc. 949-288-6880 www.ogoing.com
  38. 38. GOALS + EXECUTION MORE Prospects & Customers. HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with them Third Step: Qualified LeadsOgoing Inc. 949-288-6880 www.ogoing.com
  39. 39. GOALS + EXECUTION MORE Prospects & Customers. HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with them Third Step: Qualified Leads Fourth Step: New Clients Crawl before you Walk. Walk before you Run.Ogoing Inc. 949-288-6880 www.ogoing.com
  40. 40. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to ExpressOgoing Inc. 949-288-6880 www.ogoing.com
  41. 41. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask QuestionsOgoing Inc. 949-288-6880 www.ogoing.com
  42. 42. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to EndorseOgoing Inc. 949-288-6880 www.ogoing.com
  43. 43. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to Endorse Obtain New Ideas Ask for IdeasOgoing Inc. 949-288-6880 www.ogoing.com
  44. 44. GOALS + EXECUTION INCREASE Customer Loyalty. HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to Endorse Obtain New Ideas Ask for Ideas Acquire Referrals Ask for New ClientsOgoing Inc. 949-288-6880 www.ogoing.com
  45. 45. GOALS + EXECUTION BEST Brand! HOW? Most Recognized, Trusted Brand When Customers Think of ______Ogoing Inc. 949-288-6880 www.ogoing.com
  46. 46. GOALS + EXECUTION BEST Brand! HOW? Do Good Business Provide Great Products and Services Deliver Excellent Customer Service Recognize and Promote Customers Give Back to Community. Good Cause Slow and Steady Wins the Race!Ogoing Inc. 949-288-6880 www.ogoing.com
  47. 47. HERE ARE SEVEN DO’S Conversational Informative Engaging Rewarding Solving Caring Promoting (Your Customer)Ogoing Inc. 949-288-6880 www.ogoing.com
  48. 48. HERE ARE FIVE DON’TS No Hard Sell No Self Promotion No Everywhere No Grandiose No FreeOgoing Inc. 949-288-6880 www.ogoing.com
  49. 49. GROW YOUR BUSINESS Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Course Correct and Repeat Not A One Shot ApproachOgoing Inc. 949-288-6880 www.ogoing.com
  50. 50. GROW YOUR NET WORTH “A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese PhilosopherOgoing Inc. 949-288-6880 www.ogoing.com
  51. 51. KISS: Keep It Simple Stupid!
  52. 52. Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALFind me on: Facebook, LinkedIn,Twitter and Google+949-288-6880 (main) (weekdays)949-910-0615 (mobile) (weekdays)
  53. 53. Starbucks Case Study
  54. 54. When You Think of Coffee Image: http://www.mikepauljr.com
  55. 55. You Think of …
  56. 56. PhaseOne Research
  57. 57. PhaseOne Research
  58. 58. PhaseOne Research
  59. 59. Image: FamilyCar.com
  60. 60. Starbucks on YouTube250+videos8.6+millionviews
  61. 61. Frequent Video Sharing
  62. 62. Starbucks on Facebook
  63. 63. Starbucks on Facebook
  64. 64. Friends !
  65. 65. Stimulating
  66. 66. Tempting
  67. 67. Starbucks on Twitter
  68. 68. PROMOTION YOUR CUSTOMERS
  69. 69. CONVERSATIONS
  70. 70. CONVERSATIONS
  71. 71. Individual
  72. 72. CUSTOMER SERVICENEGATIVE to SOLUTION
  73. 73. CUSTOMER SERVICENEGATIVE to “SORRY”
  74. 74. CUSTOMER SERVICEPOSITIVE - THANK YOU!
  75. 75. RESOLVING RUMORS
  76. 76. RESOLVING RUMORS
  77. 77. GETTING IDEAS
  78. 78. SHARE NEWS &EVENTS
  79. 79. SHARE CAUSE “MadeIn USA”
  80. 80. BUILD GOODWILL
  81. 81. Starbucks Social Media Total Reach:Anyone?
  82. 82. Starbucks Social MediaTotal Reach:30 million + Facebook2.6 million + Twitter8.5 million + views YouTube2 million + WebsiteOver 40 million!!
  83. 83. Starbucks SummaryIntegrated Social Media Strategy Facebook, Twitter, YouTube, Blogs, Pinterest, Instagram, WebsitePromotion of Customers i.e. IndividualsConversations – Not BlastingCustomer Service - InstantGetting Ideas - ProactiveNew & Events, Great Cause, Stimulating…

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