The document summarizes key takeaways from the first day of the 2013 Consumer Electronics Show (CES). It notes that 4K TV resolution will take time to reach mass market but will impact content creation. It also discusses how TV is becoming an active portal for apps, smart home devices, and content; how multiple screens are becoming the norm; opportunities for brands through connected home devices and emotional content targeting; new data like heart rate that could influence marketing; facial recognition technology; and the rise of human user interfaces beyond clicks. The document encourages connecting on the second day of CES.

1. WHAT WE LEARNED AT CES &
WHAT BRANDS HAVE TO KNOW
DAY 1 RECAP

2. PAUSE AND DROOL OVER 4K
But then wipe that slop up. It’ll be awhile until this resolution hits mass
market. This will surely change the content creation, production and
distribution process in the future.
#2013CES - SONY 4K

3. TV IS NO LONGER PASSIVE
Television has become truly active. It’s not just a content portal but a smart app
portal, a connected home portal, a device portal. The TV is your lifestyle portal.
#2013CES - PANASONIC MY HOME SCREEN

4. THE “INSERT #” SCREEN EXPERIENCE
Everyone. And we mean everyone has jumped on the however many screen experience.
About time! Now that the tech is getting better, it’s the brand creative that will shine.
Adding additional layers of deep content has never been easier.
#2013CES - FLINGO’S SAMBA INTERACTIVE TV

5. NEXT LEVEL BRAND UTILITY
More and more homes will become “smart homes.” This is a huge opportunity
for brands, especially CPG brands, to add a new layer of utility, data capture
and CRM between interconnected devices and appliances.
#2013CES - SAMSUNG SMARTHOME

6. EMOTIONAL CONTENT DISTRIBUTION
What if you could distribute your content based on how your consumer was
feeling at that exact moment in time? Happy, sad, and angry are emotions that
are about to become part of the content marketer’s future toolkit.
#2013CES - TECHNICOLOR

7. SAY IT, BEATS PER MINUTE
Still caught on big data, really? Intel told us that they’re able to monitor your
heart rate from a camera. Will new data like this influence how marketers think
of KPI’s in the future? The world sure is one heck of a place.
#2013CES - INTEL PERCEPTUAL COMPUTING

8. FACIAL PRODUCT RECOGNITION
Ericsson has the security power to detect a child’s face in a public crowd.
That is nothing short of awesome. But what about serving up an ad in the mall
after you've identified your consumer and scoured their social data?
#2013CES - ERICSSON NETWORKED SECURITY

9. WHAT THE F*RK?!
Chewing your food enough? Are you overeating? Having poor digestion?
Well, your fork. Yes your fork, can now monitor your dietary habits.
What will your brand monitor?
#2013CES - HAPILABS HAPIFORK

10. HUI = HUMAN USER INTERFACE
Voice recognition. Facial recognition. Hand gestures. Next year we’ll probably
see smell. But until then, the Human User Interface is upon us. No more
GUI. How will your marketing go beyond a click of a banner?
#2013CES - LG GESTURE CAM

11. CONNECT WITH US ON DAY 2
@OGILVYATCES
OGILVYATCES2013.COM