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purposive communication.pptx

  1. 1. What is purposive communication?
  2. 2. PURPOSIVE COMMUNICATION is a type of communication that is aimed at achieving a specific goal or purpose. It involves a sender, receiver, and message in order to convey information from one party to another. It enables us to share our knowledge and experiences with others on a global scale.
  3. 3. Communication Processes, Principles and Ethics
  4. 4. The Nature of Communication
  5. 5. Communication is derived from the Latin word “common” which means, “belonging to many” and “communico” means to confer with others. It is the mutual exchange of information, ideas, and understanding by any effective means.
  6. 6. In other words, communication is a process by which people send messages or exchange ideas or thoughts with one another in a verbal or non-verbal manner.
  7. 7. Communication is the interaction of words from a society and thus gives pleasure and an increased understanding of life.
  9. 9. The communication process is dynamic, continuous, irreversible, and contextual. It is not possible to participate in any element of the process without acknowledging the existence and functioning of the other elements.
  10. 10. Elements of Communication
  11. 11. 1. SENDER (encoder) ●The sender also known as the encoder decides on the message to be sent and the best/most effective way that it can be sent. ●It is the sender’s job to CONCEPTUALIZE (form a concept of idea).
  12. 12. 2. MESSAGE ●A message is the information that is being sent by the sender and received by the receiver during the communication process.
  13. 13. 3. CHANNEL ●The channel is responsible for the delivery of the chosen message form. It is the medium where the message takes. For example: post office, internet, television and radio
  14. 14. 4. RECEIVER (decoder/listener) ●The receiver or the decoder is responsible for extracting/decoding meaning from the message. ●The receiver is also responsible for providing feedback to the sender ●It is his/her job to INTERPRET.
  15. 15. 5. FEEDBACK (response) ●This is important as it determines whether or not the decoder grasped the intended meaning and whether the communication was successful.
  16. 16. 6. CONTEXT ●The context of any communication act is the environment surrounding it. ●It is also known as the setting of the communication.
  17. 17. 7. NOISE (also called interference) ●This is the factor that inhibits the conveyance of a message. ●Noise is anything that interferes with communication.
  18. 18. Do you have any questions?
  20. 20. Ethical communication is a type of communication that is predicated upon certain business values, such as being truthful, concise, and responsible with one’s words and the resulting actions. As a set of principles, ethical communication understands that one’s thoughts must be conveyed and expressed effectively and concisely, and that the resulting actions or consequences will [potentially] be based solely on how the message was communicated. Thus, ethical communication defines a framework or set of acceptable communication principles that align with an enterprise’s overarching code of conduct or code of ethics.
  21. 21. Principles of Ethical Communication
  22. 22. 1. Be truthful and honest. Being honest means communicating what is known to be true (only 100 percent the facts) to a listener, with no intent to deceive or present only parts of the truth. Do not lie.
  23. 23. 2. Active Listening Hearing someone and listening to them are two different things. In order for ethical communication to be effective, it is necessary for the recipient to pro-actively listen to the speaker, and to not just hear what they want to hear, or to hear only parts of the conversation. This also means asking questions when any point is not completely understood, for the sake of clarification.
  24. 24. 3. Speak non-judgmentally. Ethically and concisely communicating means speaking in a non-judgmental manner with every recipient, negating unnecessary conflict, which typically creates a breakdown in communication and causes misunderstandings.
  25. 25. 4. Speak from your own experience. Bringing your personal experience into a dialogue with business listeners is important, providing backup for your arguments with something more tangible.
  26. 26. 5. Consider the receiver’s preferred communication channel. You risk losing an audience if you use a communication channel that is not preferred by your intended receiver. To effectively communicate with your listeners, use the most preferred communication channel, whether that be face-to- face, email, conference call, phone call, messenger app, etc.
  27. 27. 6. Strive to understand. While it is important to be proactive in listening, it is important for listeners to also strive to fully understand what is being said before responding. Reading “in between the lines” is also an important skill that allows for understanding what isn’t said, but was implicitly said or implied.
  28. 28. 7. Avoid a negative tone. Ethically communicating assumes the speaker will avoid rudeness, be polite and professional, and have tact. The ethical communicator knows that it’s not only important what you say, but how you say it. Tone is one of the most critical facets of communication. A listener may miss the meaning altogether if the tone is wrong, which can lead to unnecessary confrontations.
  29. 29. 8. Do not interrupt others. Allowing others to speak is important for the creation of a civil, effective working environment. Interrupting others results in misunderstandings and unnecessary conflicts and a breakdown in workplace communications, which only hinders corporate progress and creates problems. Interrupting others not only shows a lack of respect, but does not allow the listener to fully grasp what is being said, which often results in incorrect assumptions being made.
  30. 30. 9. Respect Privacy and Confidentiality Most businesses should include a clause in their code of ethics defining what is appropriate when it comes to honoring client and employee confidentiality and privacy. This can have a wide range of implications, including minimizing workplace gossip, and mitigating toxic conversations about the private lives of clients and/or personnel.
  31. 31. 10. Accept Responsibility A core tenant within any ethical communication framework is taking responsibility for the actions that result from one’s words, whether it be good or bad. This includes both short term and long term consequences of one’s communications. Owning one’s words reinforces the importance of being conscientious about ethical communication.
  33. 33. Communication and globalization are integral parts of purposive communication as it allows people from different places to come together and exchange ideas and messages. This helps to bridge cultural gaps and promote understanding between different groups of people. Ultimately, purposive communication enables us to share our knowledge and experiences with others on a global scale.
  34. 34. Globalization is the process of connecting people across the globe through communication technologies, such as the internet, which makes it easier for people to share ideas and collaborate on projects. The effects of globalization on purposive communication can be seen in the increased use of international communication networks, and the development of global communities. This increased connection has allowed for the rapid spread of ideas and information, resulting in more efficient collaboration and productivity.
  35. 35. It is clear that communication and globalization are two key aspects of modern life, and they both have implications for how we interact with each other. Purposive communication is a way of using these forces to bring people together from around the world. In the future, this type of communication will become even more important as we continue to strive for a better global society.
  36. 36. In conclusion, globalization in purposive communication is a way of connecting people from all over the world with a purposeful, meaningful message. Through technology, we have the ability to communicate across cultures, languages, and countries, allowing us to better understand one another. Globalization helps to bridge the gap between different cultures and promote understanding and acceptance, allowing us to share our own stories and experiences with others. By utilizing purposive communication, we can foster better relationships and more peaceful solutions to conflicts.
  37. 37. Do you have any questions?
  38. 38. Thank you!
  39. 39. REFERENCES: university/purposive-communication/communication- processes-principles-and-ethics/6290396 management/insights/ethical-communication-the-basic- principles/ globalization-in-purposive-communication.html?m=1