CropTalk Podcast with host Charlie McKenzie starring Jason Scott Arnold E. 49 Data Collection in Cannabis Production

CROPTALK PODCAST
EPISODE 49 - DATA COLLECTION IN CANNABIS PRODUCTION
WITH JASON SCOTT ARNOLD
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Charlie McKenzie (HOST): [00:00:07] You're listening to crop-talk.
The podcast for agricultural leaders. The guest you'll hear on the

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show, are experimenting with new ideas and tactics. There in the lab.
The greenhouse.

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Or field. Getting their hands dirty.And making agriculture prosper

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[00:00:22] You'll hear about

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their Innovations. Successes. And challenges. But more importantly,
how

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they overcame. My name is Charlie Mackenzie. And I'm your host.
Let's talk

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crops. What's up folks Charlie Mackenzie here with [00:00:37]
another episode

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of crop Talk podcast. Today is December 30 actually and

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I'm excited because we're winding down the year, but this is a
podcast that

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I've been waiting to record because I've got someone on that. I'm
excited to have this conversation with.

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And that's Jason Scott Arnold. He's the senior director.

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Jason's on to talk about– you know understanding why capturing
data is important

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to the success of your next cannabis crop. And data is massively
important. Why

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you're capturing it is always a question. What to capture is definitely
a question. How to use

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that information. Analyze it. And then correlate the things is a whole
different story that most of

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the population, and especially in the growing environment aren't
necessarily thinking about. So

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this podcast is specifically to bring up some of these topics. To talk
about what– what's some of the data that

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you can capture and why it's important to you. To create that– that
best

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cannabis crop each and every time that you grow. You know this
time, it's– it's perfect; quote
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un-quote. As perfect as the grower will allow it to be, or we'll go out
to be the next time. It's going to be even more perfect.

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So that's the goal of capturing data. So again, I'm going to shut up.
And

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let Jason get into it, Jason, how are you doing today man?
Jason Scott Arnold: I'm doing awesome. Thanks Charley,

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I wish you wouldn't shut up. You know a lot about data capture. And
I'm excited to talk to you about it.
Charlie McKenzie: Right on brother

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I'm excited to have this conversation. We will we'll both be talking
and

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reminiscing on how important it is and how some of the data we
captured in the past taught us how

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to grow a better crop. For me specifically, a lot of it's about how to
control more bugs,

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or get more yield. But, I think there's a lot of things that we can be
learning

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from data. And also learning from each other. So Jason, stoked to
have you on. In a very

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quick, 30 seconds or less, share with me, and the listeners a bit about
yourself.

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You know, where you came from, in terms of growing cannabis. And
what you're up to these days.
Speaker 1: So I

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So, I was born and raised in Dallas, Texas. Spent thirty years there.
Started cultivating cannabis

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there. Illegally, of course. About three years ago, I got my start in

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legal Market. We packed up our lives in Texas. Moved to Colorado.
And I took an entry level

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position with a large multi-state operator. From there, I was
promoted to

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a corporate trainer and auditor. And it afforded me the opportunity
to travel across

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the US and Canada. Auditing grows and training cultivators
on how to cultivate at scale. And then after that, left that company.
Moved to Northern California where I am currently serving as Senior
Director of Cultivation at Henry's Original. We grow sungrown
cannabis, some of the best flower in the world. We also are well
known for our pre-rolls.

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on how to cultivate at scale. And then after that, left

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that company. Moved to Northern California where I am currently
serving as Senior Director of Cultivation

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at Henry's Original. We grow sungrown cannabis, some of the best
flower in

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the world. We also are well known for our pre-rolls.

Charlie McKenzie: I love it man.

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Sungrown cannabis. That's– treat to say the least, especially where

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you're at right now. And, I can imagine being all over the country
and

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in North America looking at different cannabis operations; there's
something quite

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special and unique about it; about the crop that you're

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growing in that part of the country

Speaker 1:That is an understatement. The Emerald Triangle
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is definitely renowned for passion cultivators.

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And terroir. The land. The air. The lights. The cold nights. Everything
that goes into producing
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that really high-quality cannabis flower.

Speaker 2: Oh

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What a treat it must be. But,– it's only a treat if you're able to
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continually produce a quality crop. In producing that quality crop,
in my opinion starts with

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understanding what you're doing what you've done and what you're
going to do in the future. And so,

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capturing data, is very important to me. And I know, it's important
to you

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actually, as time goes on, it's starting to become a Hot Topic. I think
it's going to

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be massively more important as we see margins continually shrink
and more

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commoditization as full legalization occurs over the next few years.
Wishful

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thinking cross my fingers on that one coming.

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But all that being said. The data. It's so important. If you're going to
continually

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produce a quality crop. Be in compliance. And also, have a margin
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that's going to feed your business for the future. So Jason, give me
a little bit of

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your opinion on what kind of data— what data is a grower

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looking to be focused on when it comes to, you know, their entire
operation. What should they start with?
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Where are they even looking at? What data is important?
Jason Scott Arnold: important? That is a really

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That is a really good question and so, you know, I think that it's a
case-by-case kind of dea
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l, you know, if it's going to depend on your cultivation methodology.
Are you growing indoor or

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Greenhouse We have a little more control over the environment. Are
you growing full term outdoor?
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I also think final product probably plays a little bit of consideration
when

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understanding what types of data to capture. Are you growing for
biomass? Are you growing for
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top-shelf flower? Because those data points might change
depending on your methodology

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. If you're somebody who is biodynamic. Or a Korea natural farmer
type,

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maybe not as keyed in on certain inputs fast. If you're using bottled
nutrients

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still raw salt, you might be a little more keyed into those kind of
inputs, but I think

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as far as data points that everybody should be recording our things
around cultivar around

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yield, Around placement in the garden or greenhouse. those are

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sort of the bare minimums to– start recording. I think
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I think that the gold standard is to try and work back to your cost of
goods sold. Because, as you hit the nail

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on the head Charlie. The cost of cannabis is going to continue to
decline. As more and more people

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learn how to cultivate at scale; more supply. Lower price.

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so everybody is going to have to get a good handle on it. How much
does it cost to produce
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their pound? Their units? And you were asking 'what data points'?
And I guess,

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it's a really broad questions. I guess– I think that you know, there
needs to be a holistic

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look. And so, at a minimum, they need to be focused on cultivar.
Yields.
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And placement in the garden. And then beyond that. I think there's a
ton of operational data

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that you can overlay on top of that to gain deeper insight. Whether
that's environmental conditions.

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Nutrients. What is your fertility management strategy. Light
intensity. Other

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environmental conditions. Temperature. Humidity. The BPD ; blah
blah blah

Charlie McKenzie: No. Yeah,

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Absolutely. So, is there a big difference would you say between why
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a grower would capture one piece of data versus the other. If
they're, say easier to capture and try and maniputate versus, say
that of a controlled

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environment? Versus, say that of an outdoor operation?

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to capture and try and maniputate versus, say that of a controlled
environment? Versus, say that of an outdoor operation?
Speaker 1: That is

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That is a really good question. So working here in Mendocino. We
have several cultivation sites
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that are extremely remote start. That are very far removed from
town.

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From internet. And so, it's hard to automate things like temperature
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and humidity captured. There's lots of great tools out there. And
there are some that might work with cell

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service for us down in the valley.
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Where our Nursery Greenhouse

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to capture environmental data against our remote farm on the hill.

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To capture the same information. We just don't have the same
infrastructure. And so

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know things like temperature, humidity, light intensity, airflow.

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Those things are a little bit easier to capture in a greenhouse and
there's lots of tools.

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Built into your greenhouse data management platform or
third-party that allow

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for easy to capture information where it's not a manual process.
You're not having to
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grab a Data Logger off the wall and plug it into the computer and
download that information.

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Speaker 2: Yeah. I know that that's a good explanation Jason. So
before we get into how a 104
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grower can you know capture and analyze data in one of those
platforms or

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it were using their environment control system. I guess. My question
would be

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how important is it for a grower that can't access any sort of,

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automated collection of the data to actually go out there; and

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try to record data on their own manually to get that information in
their books

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and have it, for instance. when you guys are talking about the the
location that remote

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location that you have out there. What's the data that you want to
record? No matter what

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even if it's a pain in the ass to record. What data are you recording
out there? No matter what that

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you think that every grower, no matter if they're growing in
Timbuktu or growing in the in the nicest vertical

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Farm in the world. What should they be recording
Speaker 1: that is a really good question.

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And so, you know, obviously anything related to integrated Pest
Management that includes scouting

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any sort of mixing or applications that take place. I personally want
anything related to

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to fertigation. So if you're irrigating I want to know how many
gallons you are irrigating

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what areas were irrigated what the ph and EBC of mixes. What the

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contents of that mix were and then after that 24 hours later. I would
like

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an analysis of the ph and EBC of the media as well. I think, for an
outdoor farm. Those

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are the things that I would say are a necessity beyond that, there
are some things

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that you could capture but for me, that's the meat and the potatoes.
Speaker 2: Oh, that's great. Now that's

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gold and I appreciate you explaining that from your perspective
having done a lot

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of controlled environment having done a lot of, highly controlled
environment having done a lot of

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greenhouseNow doing a lot of outdoor. And greenhouse hybrid.
That's good information

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for folks that are kind of like 'uhhh— data. I don't even know what
I'm supposed to be thinking about.

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or talking about." That gives them a little bit of frame of reference
of where to start.

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Why do I start capturing data; and I personally think, now tell me
what you think Jason, that
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that once you start capturing some data and you're consistent with
it you;

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even if you're not really trying to analyze it you start to see trends
that you're like, oh

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wow, that's why that happened and then data becomes so much
more valuable to you and

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then honestly as a cultivator if you've got any salt about you data
becomes a little

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bit. Addictive. Because that means you're a better grower
Speaker 1: absolutely data can really help

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confirm those instincts. It can help quantify the impacts of all these
variables that were talking

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about and so, you'd ask what variables are important and really it
could be any

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of those variables that go into influence the growth of the plant and,
there is

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a ton of different variables. And so, particularly for an outdoor farm,
we try to really stay focused on the things that are going to

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impact the plant growth.
Charlie McKenzie: Hmm. That's that is great. That is great. So Now

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now getting past, kind of, what data we could be collecting. And
what data might be
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right for each cultivator to collect his is kind of up to them. And also
based on their context.

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And situation. Just like any, you know, Pest Management program.
Or any nutrient program. You can't just

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go walk into a greenhouse and say boom. You need to do this. And
you need to feed this way.

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It's one of those things where– what, what data is important to you?
And what your outcome is?

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Your contextual, unique situation and I think each

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person needs to evaluate what data they need to collect. But, the
key to all of this, this

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first part of this conversation is you need to be collecting data.

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you've decided that you're going to collect data and you figured out
what these data points

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are and how you're going to be consistent with it. You've got to
figure out a way to organize it. And so,

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you know, we talked a little bit about capturing. Some ways you can
do it automated with

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Sensors. Some ways, it's You picking up the pen and paper and
writing it

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down. Sometimes it might be using a computer. Jason what's your

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opinion and your experience on how a grower could capture and
analyze some of

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the data points you just described? And how do they then take that
and use

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it to make some decisions later?
Speaker 1: That's a really good question. You know if you collect the

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data and you can't utilize it, is it worth collecting? Probably not. And
so I

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I think the most important thing– do not collect it on paper. At
minimum;

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High Five. Ha. Ha. Ha.

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I can't even tell you how many (making a whipc snapping sound)
really talented growers I know, that write stuff down on paper,

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and then it's almost impossible to use that information. Whereas if
they were to just plug it into a spreadsheet from the get-go we

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would be able to I see if we can make charts and graphs and we
could dive into it to see

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what's going on. And, umm, all it takes is plugging it into something
like Google Sheets© or

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Excel™. If I could drive one thing home over this podcast, it's–
DON'T write it down on paper.

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put it in a spreadsheet. And then from there you can you can do a lot
with it and

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you might get to the point where you're collecting a lot of data.
You've outlined what data points you're going to collect you've

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outlined who's going to collect them. And at what point in the
process they're going to collect them. Then you do it and

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and you go through the season and now you've got a data set that
you can actually crunch

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numbers on to see what has impacted your crop and at that point
you might realize, you

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know, I got a couple spreadsheets going. It's not super user-friendly
it's time

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for me to find a system and at that point, there's lots of

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different kinds of systems out there that range from cultivation
management

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platforms are greenhouse management platforms Inventory
management platforms. Like we talked about

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there's some that are just sensor platforms that are really powerful
and then then you have the old school

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monolithic erps. And so, I think it's important to evaluate what your
needs are

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identify the key features that meet those needs and then evaluate
which platforms,

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you know are cost-effective. I would also like to say that there's a lot
of platforms out there that are

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cannabis specific that are really expensive for what they are. And so
it pays to do your research in

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this area before jumping into whichever platform might Be hot.
Charlie McKenzie: No, man, there was

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like three to five pieces of gold in that in that answer you

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just had their so I'll go with the first piece, you described

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not writing things down. Yeah. Okay. It makes sense. If you got to
write something down to then take

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it to the computer to enter the data to then analyze it go for it. You
can have your pen and paper

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but if you want to actually make some decisions based on your
data, you got to get it into a way that

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you can manipulate it and compare it and correlate it with other
pieces of data or

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other things that you've analyzed. And so that's a huge piece. But
what I love that

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you said is you need to just start collecting data and doing it in a
spreadsheet

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and seen how you do it. Who does it? Well the consistency of

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it. Are you actually capturing it? Are you just half-assing it because
I've seen

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it personally. I think I've been a victim of this with other software
solutions for my

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business and and even as a young grower or some things that I was
looking at. A tool

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is not going to make you collect data. The tool, if the

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tool is automated and it's collecting data, then great. Yes, it will
collect the data then you've got to

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go review it and analyze it but if if you're thinking that buying a
cultivation management

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software platform is magically going to give you the ability to see
how

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your EC and pH readings affected your crop over the course of the
past three months

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and you're not going to do any PH or ECG readings; well...

Speaker 1: you

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know– you have to be committed. And have this mindset— and I
think

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that's what you were getting at— is that by– just starting to collect
and start
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looking at your crop from an objective point of view. Like hey

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what data can I collect.? Just getting into that, is the first step in.

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Do NOT waste your time, nor money on going and saying, 'you know
what, I've never collected data, and
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I need a $5000 a month software Solution,

Speaker 1: Please. Please don't do that. You hit the

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the nail on the head. It's consistency .It's defining those data points.
Defining who is responsible.

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And when collection happens. And making sure it's done the same
way each time. Because to your point,

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if the tool is not used properly and you have different people
inputting the information in different ways; you

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know– garbage in; garbage out. You can have the best tools, but if
you are not using them properly, you;re not going to be

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any better off.

Charlie McKenzie: There you go. That's a really good point. About the
fact that training

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the individuals. And knowing how they're collecting the data. The
way that

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the data is collected in the samples are prepared as just as
important as the actual result. So

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I think that that's another good point and the other gold nugget that
I want to

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hit on in your answer there Jason. The fact that you do have to do
due diligence in terms

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of what the platform is actually offering if you're going to go with a
cultivation management software 1
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system you're going to Go with with some sort of Erp one that
integrates with a bunch of different

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platforms. You got to look at it from the perspective of one is this
actually going to do

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is this built right? Now? For what I need? Or is this something that
they're going to have to build on the Fly

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and test for us? Because those are two completely different things. if
you understand anything about software

1
"Artemis | Market Leading CMP for Enterprise Greenhouses ...." https://artemisag.com/. Accessed 6
Feb. 2020.

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and I don't. I didn't understand a lot about software myself. So let's
just say I learned the hard way. In

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a few different situations. Number two is that there's a cannabis Tax
  2

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and people don't want to talk about it as a vendor or someone
providing software or nutrients

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or lights or even a service man. Like we should not

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be looking at cannabis as this industry to take advantage of as
vendors and I

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think that there are culprits out there who are definitely responsible

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when it comes to saying hey, I'm going to take advantage of these
Growers and charge them three times the amount

2
"Tax Guide for Cannabis Businesses - CDTFA - CA.gov."
https://www.cdtfa.ca.gov/industry/cannabis.htm. Accessed 6 Feb. 2020.

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of what we charge another high value crop grower and I think that
that's something to

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really consider. You know, when it comes down to you, you looking
for a system. Am I

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paying a cannabis tax and and or should I be looking at

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a system that was not developed for cannabis? Those are good
questions some that
Speaker 1: Hit the nail

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on the head.
Speaker 2: Yeah, so tell me tell me more about your thoughts on
that.
Speaker 1: I couldn't have said it any better. I mean,

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I would be leery of people who are only in the Cannabis space
because you know cannabis is unique

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crop in the sense that it's very high value that it's been prohibited for
so long.

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Other than that, the pieces of information that we need to collect
are going to be more or less the same

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as you know, any perennial as any annual, any

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yep any of I'm having a brain fart, what are the red

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Christmas flowers
Speaker 2: poinsettia? Yeah poinsettia, that it was then,
Speaker 1: you know, it's the same as
Speaker 2: Poinsettia. So

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it couldn't be more simple. It could not be more similar than
poinsettia. It's yeah.

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Every day, I grew; well let's just say I grew too many poinsettias in
my life. So I believe yeah, I'm happy

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to be in cannabis.
Speaker 1: That's good. Yeah, and so I would be super leery

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of any product that is only in the Cannabis space. There are some
really strong options that are

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in the corner and space and I will start my

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eye to cannabis only solutions just because there is a propensity to

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be higher price than similar solutions for Similar Technologies.

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Speaker 2: Yeah, that's that's good. I appreciate that nugget there.
So we're we've talked about

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how your how what you're looking for in terms of data. Why your
grow needs to have a contextual

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plan based on what Data you are going to collect who's going to
collect it when they're going to collect it. The

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expectations of collection. The procedures for collection. And then
you're going to collect it.

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Not on paper. But you're going to get it into a system. Whether it's
Excel™ Google Sheets™ or some sort

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of platform that can help you record it. Store it. Analyze

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It. Manipulate it. Whatever that may be. Okay, so that's all good and
well, but now

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what are we going to do with that data to make ourselves better?
And that's the question

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I have for you. Jason is how does a grower take all of this analysis?

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And take all of this– this data; Maybe there is some machine
learning? Maybe,

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one of these platforms gave you that capability? if you have enough
data, how does a grower take

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that information and action upon it? For next time. So that they
improved their crop.

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Crop over crop.

Speaker 1: There's lots of ways to take the information and

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turn it into insight. And so it again kind of goes back to what the

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use case is. So it could be some as simple as we've identified that

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the blue dream does really well in room 3 and room 3 seems to be

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On average 10 degrees warmer than room 2. And so, you know all it
took for

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us was to look at the numbers and see that this is the one variable.
that is consistently different. It is

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probably driving this difference in yield. And so in that scenario, it's
super easy to just

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grow blue dream in room 3. And then you're going to see an increase
in yield. Whereas, you know other

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scenarios, say you want to get off of bottled nutrients. If you realize
that you're spending a ton of

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money just shipping water and you want to move to something more
cost-effective, you

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know, you could set up a trial where you compare the two. And then

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from there analyze the information. Make sure that you know, your
yield needs

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to be with with the new fertility program; that you're not sacrificing

265

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quality in terms of cannabinoid content or terpene content and

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then, evaluate it. And make sure it's the right decision. And then you
implement it. It's as simple

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as replacing the liquid ferts with something more cost-effective.
Speaker 2: Yeah,

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that's a good way to put it. I like that explanation. Something I just
thought of

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is, in the day of information that we're in the

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Cannabis cultivators that consider themselves

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also the leader and director of the the quote-unquote

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internal R&D Department. Those are the folks that are that are
going to succeed

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because the guys that are doing it just the same way that they've
done it every time and

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their subjectively guessing on how that got better. Oh, yeah, man, it
was because of

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this or that I did on this. That's just not it. That's not something that
you can bet the

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farm on. And I think the way we're seeing this industry go; is that
people

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want to understand where their investment is going. People want to
understand. Analyze it and I

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think that that is important for any cannabis cultivator that that's

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hopefully trying to get into it. Or that's in it right. Now. My word of
advice is you need to consider yourself

280

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the lead of an R&D team. And use the things the tools and

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ideas. that Jason I've talked about here on this podcast and go out
there and say, you know what, even

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though I've got to run this, you know acre of crop. I also need to do
these trials because this is

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how I keep my job. I really think that that is how you continually

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year-over-year keep your job and hopefully get better at the same
time and have better crops.

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You've got it at your fingertips. Now the opportunity is yours, you
know,
Speaker 1: I

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couldn't agree more. Here at Henry's original we did a couple trials 3
over the summer runs

3
"Henry's Original." https://henrysoriginal.com/. Accessed 6 Feb. 2020.

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and one was a nutrient trial. One was a methodology trial where  4

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we're expanding our native soil plantings. And so both of them
showed really promising and I know

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you and I Charlie have talked a lot about data points to capture
during the process, but we didn't

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talk a ton about Harvest post-harves t and oh yeah what that's 5
okay. I want to

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put it up, you know the stuff that we're recording during the the crop
is super.

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Important to that granular process Improvement and it's also the
foundation. It's

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4
"Trials | Methodology - Trials Journal - BioMed Central."
https://trialsjournal.biomedcentral.com/submission-guidelines/preparing-your-manuscript/methodology.
Accessed 6 Feb. 2020.
5
"Welcome - UC Postharvest Technology Center." http://postharvest.ucdavis.edu/. Accessed 6 Feb.
2020.

the base of all the data they're going to collect further. But for me
personally, we grow smokable flower

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top shelf flower. It's in the clear jar and so things like visual appeal a
really important and so

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not until that flower is trimmed. Do I have a good idea of what yield

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actually was until you know, it could be two months down the road
and so it's really important to

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record that data and then to continue to record and there might be
insights. On the post-harvest side of things

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where you realize we can't keep running Sour Diesel because it's
largely we get smashed on the post-harvest

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side of things. It's just uneconomical and so, you know, we talked a
lot about the the growing side of things

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and you know, that's where my passion is. I know that's where your
passion is, but there's also a lot of of information

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that needs to be considered on the post-harvest side of
Speaker 2: things man. That's is

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as I said, that was pure gold before. But I guess that's Platinum.
Because when

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I get accurate, yeah, there you go. But here's the thing man when it
comes down to it. And how you and I just

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I just did it. You didn't do it you brought up the point. I did it where I
almost

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kind of skated over the fact that that post-harvest process is almost
if

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not more important than the actual growth. Yes. You can't have a
post-harvest

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process without a good crop, but you

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certainly can't have a good final crop without a good post Harvest
process. So

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yeah, that's that's a Really good point man, and I think actually
when I think about

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it it a lot of the data that you're collecting during the crop and on
the front end does

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not necessarily become relevant unless you're collecting that
post-harvest data.
Speaker 1: Exactly

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unless,you're going to fresh frozen or it's right for biomass. Definitely

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specific to each use case. But, I know tons of really good growers

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and I know a couple that have ruined their product on the post
harvest side of things.

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It got too dry. They didn't control temperature and humidity. Just
threw it in a barn and now it smells like hay.

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I'm right there with you. I think that for me personally, my passions
is with the living plant and being

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able to manipulate those variables to get the best expression of that
plant possible.

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The post harvest stuff– ehhh– it doesn't light my fire, but it's super
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important to the final product. Right?
Speaker 2:Yeah. No, it's not it's not

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It's not it's not as burping a shit ton of containers is not something
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that I'm necessarily always excited for. But, at the same time
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I tell people all the time that are getting into the new smokable

323

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hemp flower market. They're like "ahh man, we're going to get it out
of the barn. It's going to be dried perfectly to this moisture
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content. I am going to trim it up. Put it in these buckets for about a
week and then we're going to sell it." I'm like man– I

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think you're going to need to think about that whole process a little
bit more in detail. If you think you're going

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to get that amount of money per pound you think you're going to
get.

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Because it can be a sad sight man, when you've got a really good
grower that just hasn't never dialed in the post-harvest
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process. And you see that that go down from a wonderful crop to
what could have been an A+ to a C.

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Just like you described. Hanging in the bar and getting hay
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smell. Shit, this year man, I had guys that had the tobacco smell
because they hung it right after a

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tobacco crop. So yeah, I know I know exactly what you're talking
about there. And and I think this whole

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point we're having right now is that actually an itch that folks that
are listening to

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this if they're interested in like "hey, man, I stumbled upon crop Talk
podcast somehow

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00:29:03,020 --> 00:29:08,020
I found it on the bottom 100 craziest podcast list. And, and

335
00:29:08,020 --> 00:29:13,028
I found it on the the bottom 100 craziest podcast list. And and I'm
interested in listening to it. I've never done anything and I want to
get into the industry. What should I

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focus on? I don't have a green thumb. I don't know what the hell to
do in a greenhouse actually don't want to sweat my ass off in the
greenhouse.

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I don't want to be there all the time and spend my whole life

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at the greenhouse. What can I do in the Cannabis industry?
Post-harvest processor? Right?

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00:29:28,048 --> 00:29:34,020
Like that's someone who focuses. Let's get it dried. Let's

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get it trimmed. And let's get it cured. And let's get it packaged. And
whatever

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way that it needs to be; that's a job. And a very crucial one and
could

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be a position in and of itself. If someone decided to specialize in it.
Speaker 1: Absolutely.

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and any large scale Operation; to your point is going to have an
immense amount

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of work. And you know, typically one person is not going to be able
to do it on their own. And so they'll

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need to be high level management who's making sure things are
done properly. The

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product doesn't get to dry before it's bucked. That things are turned.
And burped. And you know, all of that due

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diligence necessary to bring a high-quality smokeable
product-to-market.
Speaker 2: Yeah, buddy.

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Yeah, that’s definitely an opportunity for for folks out there listening

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and I think It's something, it gives me kind of a writedown on a
sticky note

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or episode my computer. Now, like “hey remember not to be an
idiot when it comes to post-harvest

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process. So I'm going to keep thinking about that as we gear up
because that's

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an important one man. For sure. So, now now kind of getting back to
the

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to the more general side of things. When it comes to data, what

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what for you, like if there was something, some piece of data
355
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that you could collect; now, that you're not able to collect, for
whatever reason what would it be?

356
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Given the technology is not there yet for us to be able to collect that
data. Maybe it's just too difficult to collect it. Like

357
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what do you think some crazy piece of data that you want to see be
collected? That would be beneficial

358
00:31:07,088 --> 00:31:13,000
to you or some correlation of different data points. That would be
beneficial to you? Just off-the-cuff data points. Beyond what's
available. Just off the cuff data points

359
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Speaker 1: You know, that's a really that's an interesting question. I
haven't put a ton of thought into

360
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unique data points. Beyond what's available, because you and I
were talking about 30 megahertz

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before the podcast here and they have an amazing platform. That
takes

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everything I could possibly want to quantify and they give you
answers
363
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to do that where the best wind speed PH or EC. And intensity

364
00:31:40,060 --> 00:31:45,068
airflow. I mean, you know a really robust offering and so,

365
00:31:45,068 --> 00:31:50,088
know, I haven't put a ton of thought into it, you know, there might
be other things like dissolved oxygen and 30 megahertz might offer
that and so

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I would be wary of the over capture like we had talked about before
the podcaster.

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It's easy these days to put a sensor everywhere and we

368
00:32:03,020 --> 00:32:08,020
really just over 70. Sensors for everything. And you get to the point
where the

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data is hard to use. It's almost inationable because you have so
much data. Do

370
00:32:13,028 --> 00:32:18,060
you really need 14 sensors in a 1,000 square foot

371
00:32:18,088 --> 00:32:24,000
flower room, probably not. And so I don't know. You know, that's a
good question. I for what it's worth. There

372
00:32:24,000 --> 00:32:29,020
are some really awesome tools out there sure there's some unique
ones like bricks or

373
00:32:29,060 --> 00:32:34,068
color flow meters that all right easy to automate but that's
Speaker 2: good. But

374

00:32:35,020 --> 00:32:40,028
to
Speaker 1: that end, you know, there's things that personally I wish
that my operation was doing a

375
00:32:40,028 --> 00:32:45,028
better job of you know, like if we had the 30 megahertz platform, for
example, I would love to have light intensity

376
00:32:45,028 --> 00:32:50,028
sensors so we could adjust our VPD based on the actual light that's
being received and you

377
00:32:50,028 --> 00:32:55,040
know those kind of Answers would be really nice but you know, it's
not in the budget this year maybe next year.

378
00:32:55,060 --> 00:33:00,068
Speaker 2: Yeah. There you go. I mean there's always there's always
next year next crop and

379
00:33:00,068 --> 00:33:06,000
and proving why it's important, but I think I like your answer. That
was a very astute

380
00:33:06,000 --> 00:33:11,008
answer in my opinion in terms of like hey, man. Yeah, there's a lot of
stuff that I'm interested in kind of seeing but

381
00:33:11,008 --> 00:33:16,008
it's not necessarily going to be a hundred percent relevant to me
growing a better crop. I think that's the

382
00:33:16,008 --> 00:33:21,028
question we have to ask ourselves and it's also questioned that new
companies that are trying
383
00:33:21,028 --> 00:33:26,048
to develop sensors or develop software that pairs with sensors or
develop

384
00:33:26,060 --> 00:33:32,000
software that just helps growers. Or is it is it Overkill? Is it
redundant?

385
00:33:32,000 --> 00:33:37,008
just inventing a solution to have a solution? You know, those are
important things

386
00:33:37,008 --> 00:33:42,028
to consider. Speaker 2: So I appreciate that answer for sure. Just
starting up

387
00:33:42,028 --> 00:33:47,068
To startup
Speaker 1: most goes are you going to say I think a lot of startups

388
00:33:47,068 --> 00:33:52,068
who disappear within the first couple years, that's their problem. Is
doing something that

389
00:33:52,068 --> 00:33:57,088
maybe didn't necessarily need a solution just setting out to start

390
00:33:57,088 --> 00:34:03,008
it.
Speaker 2: Yeah, I understand completely. I definitely understand
completely so off

391
00:34:03,008 --> 00:34:08,020
off the wall completely out of left field when it comes to data. It
doesn't involve data at all.

392
00:34:08,020 --> 00:34:13,028
But I'm wondering who is someone or a group of people that you
are currently

393
00:34:13,028 --> 00:34:18,040
grateful for in your life or business? And why are you grateful for
that person or those

394
00:34:18,040 --> 00:34:23,048
people? Man
Speaker 1: first off I'm grateful for you Charlie. I thank you for
having me on to talk about this.

395
00:34:23,048 --> 00:34:28,080
Speaker 2: Right on bro. Spearker 1: For sure. I could talk for an hour
about the people. I'm grateful for. I'm super

396
00:34:29,028 --> 00:34:34,048
thankful for my wife. I would not be able to follow my passion for
cannabis in to be on this incredible journey

397
00:34:34,048 --> 00:34:39,068
if it wasn't for her love and support. And then beyond that, I talked
to you about lots of friends and colleagues

398
00:34:39,080 --> 00:34:45,028
met in the industry and all of those guys are amazing. And you
know, I would not be here without those mentors.
Speaker 2: That's

399
00:34:45,028 --> 00:34:50,060
huge man. You know, what's interesting is that I tend to all the
cannabis. Motivators that I

400
00:34:50,060 --> 00:34:55,068
talked to or cultivators just in general growing crops there. There's a
common

401
00:34:55,068 --> 00:35:00,068
theme of how supportive the

402
00:35:00,068 --> 00:35:05,068
spouses are to those Growers and how how important it is

403
00:35:05,068 --> 00:35:10,080
to The Growers that those spouses are there and being supportive to
them. Like

404
00:35:10,080 --> 00:35:16,000
it's like this person in their Corner when they've gotten punched 25

405
00:35:16,000 --> 00:35:21,000
times in the mouth. And they've got a cut above their eye. And the
ref Is about to call the

406
00:35:21,000 --> 00:35:26,020
fight, you know, you've got your spouse there in the corner saying
hey, “it's okay go to the greenhouse and see if those lights

407
00:35:26,020 --> 00:35:31,060
actually came on or not.”
Speaker 1: Right exactly. You hit the nail on the head.
Speaker 2: Yeah.

408
00:35:31,088 --> 00:35:37,020
No, that's that's it's really cool though. And I think that that is
something it takes a special

409
00:35:37,048 --> 00:35:43,000
individual to be the partner of a greenhouse grower or a cannabis
cultivator

410
00:35:43,000 --> 00:35:48,020
or whatever it may be in the Horticulture field. So that's cool, man,
and I appreciate

411
00:35:48,020 --> 00:35:53,028
you sharing that I And it's a question. I like to I really like asking
people it's been one that I've

412
00:35:53,028 --> 00:35:58,040
added to every podcast here for the past. I think 10 or 12 episodes
and I

413
00:35:58,040 --> 00:36:03,048
love hearing their responses. So I appreciate that Jason.
Speaker 1: Can I turn it on you and ask you who

414
00:36:03,048 --> 00:36:08,068
you're
Speaker 2: grateful for? Oh, yeah, I like like this, you know,

415
00:36:08,068 --> 00:36:13,080
honestly man. I haven't talked a lot about it. I, I'm not, well-- I'm
416
00:36:13,080 --> 00:36:18,088

constantly grateful and I tried to be. I try to show people my
gratitude in so many different

417
00:36:18,088 --> 00:36:23,088
ways. One, 'cause selfishly I think gratitude is sort of like a drug. In
the sense of when I'm

418
00:36:23,088 --> 00:36:28,088
having a horrible day; or I feel down on myself; when I, when I turn
the gratitude on,

419
00:36:28,088 --> 00:36:34,040
and I'd really just think to myself why I'm grateful. It changes my
outlook. My perspective.

420
00:36:34,040 --> 00:36:39,060
And puts me back into this mood that I feel I can, I can work in.
And feel

421
00:36:39,060 --> 00:36:44,060
happy about so selfishly. That's why I try to be grateful all the time.

422
00:36:44,060 --> 00:36:49,060
I'm just blessed to have so many quality people in my life. But To
answer

423
00:36:49,060 --> 00:36:55,000

your question. I don't talk a lot about her; I talk a lot about my dad
and his influence

424
00:36:55,000 --> 00:37:00,008
but I would say I'm really grateful for my mom and my mom is
probably

425
00:37:00,008 --> 00:37:05,060
one of the hardest working people I've ever met and really put

426
00:37:05,060 --> 00:37:10,080
a work ethic into me. I think a lot of it comes from her

427
00:37:11,000 --> 00:37:16,020
roots in being a North Dakotan and growing up in Fargo and- and

428
00:37:16,020 --> 00:37:21,040
being in that Midwestern cold environment. And she's an attorney

429
00:37:21,040 --> 00:37:26,040
so she's she's got a way with arguments and in a way
430
00:37:26,040 --> 00:37:31,040
with figuring out how to how to describe to me how I could do do
better or

431
00:37:31,040 --> 00:37:36,048

how much she loves me one of the two, but I'm so blessed to have
her in my life. And

432
00:37:36,048 --> 00:37:41,048
I've had a lot of crazy ideas over my 30 years and

433
00:37:41,048 --> 00:37:46,060
probably more to come and every time I tell her about one, she's
excited to

434
00:37:46,060 --> 00:37:51,080
hear about it and and has some input on it, but she believes in me
and let's

435
00:37:51,080 --> 00:37:56,088
just say some of those ideas have been more out of left field than
you'd expect. So I'm, I'm

436
00:37:56,088 --> 00:38:02,020
super grateful and blessed to have her not to mention man. She
freaking loves

437
00:38:02,028 --> 00:38:07,040
my two kids and having a Grandma. A Nana as we call her; that

438
00:38:07,068 --> 00:38:12,068
love your kids, could not be a more important one to me. And then
to to my kids

439
00:38:12,068 --> 00:38:18,008
as they get older. So man. I appreciate you asking me that because
it's a chance for me to tell folks.

440
00:38:18,008 --> 00:38:23,040
And share share how much I am grateful for. My mom is the best in
the end.
Speaker 1: Thanks for sharing

441
00:38:23,040 --> 00:38:28,048
man. That resonates with me. Like you can't imagine we have two
kids under 2

442
00:38:28,048 --> 00:38:33,048
and same deal. Grammy is the best and everything. What you said,
that reallly resonates with me. Thanks for

443
00:38:33,048 --> 00:38:38,068
sharing man. Speaker 2: Absolutely. So if someone listen to this
podcast

444
00:38:38,068 --> 00:38:43,068
was like dude, I got to talk to Jason about Henry's original. I got to
talk to him

445
00:38:43,068 --> 00:38:49,000
about data. I want to ask him for his help And have him

446
00:38:49,000 --> 00:38:54,000
consult for me in some way on the side. How does someone get a
hold of

447
00:38:54,008 --> 00:38:59,028
Jason Scott Arnold? What's the best way to do that?
Speaker 1: I'm on all the socials

448
00:38:59,028 --> 00:39:04,028
the LinkedIn to Twitter the Instagram, you know, I'm sure people
can find

449
00:39:04,028 --> 00:39:09,040
me these
Speaker 2: days. I like it man. I like it. Well, listen folks.

450
00:39:09,080 --> 00:39:14,080
Definitely reach out to Jason. If not for talking about data then to
find out where you

451
00:39:14,080 --> 00:39:20,000
can score some Henry's original when you're in California or
wherever they're Distributing to and then

452
00:39:20,000 --> 00:39:25,000
also just talk to him because he's a stand-up dude and I've had a
great time building a friendship with them.

453
00:39:25,000 --> 00:39:30,020
So make sure you do that Jason eyes. Super appreciate this time we
had on the podcast

454
00:39:30,020 --> 00:39:35,028
today and I'm looking forward to continuing to build our relationship
and seeing what the hell you got up your

455
00:39:35,028 --> 00:39:40,048
sleeve out there and Mendocino County going forward.
Speaker 1: Thank you Charlie. Please come visit

456
00:39:40,048 --> 00:39:45,048
us man. Who'd love to have you
Speaker 2: out. Oh, I would love nothing more. You don't threaten
me with a good time.

457
00:39:45,060 --> 00:39:50,068
Let's just say that don't fill me with a good time.
Speaker 1: That's a few months and we'll have plants

458
00:39:50,068 --> 00:39:55,068
in the ground outside. And yeah, we could do the whole
Speaker 2: walk. I'm into that. We're

459
00:39:55,068 --> 00:40:01,008

going to have to schedule that. We're gonna have to schedule that.
Brother so folks. Thanks again for listening to the show. I'm

460
00:40:01,008 --> 00:40:06,040
grateful for you all those folks that are out there listening and taking
this information in

461
00:40:06,040 --> 00:40:12,008
grateful for your your ears and for you to listen to Jason my
conversation.

462
00:40:12,008 --> 00:40:17,008
If you do one thing before listen to the next one start clean and stay

463
00:40:17,008 --> 00:40:23,008
clean. Thanks for listening folks. This is Charlie McKenzie and that
was croptalk till

464
00:40:23,008 --> 00:40:25,068
next time start clean. Stay clean.

CropTalk Podcast with host Charlie McKenzie starring Jason Scott Arnold E. 49 Data Collection in Cannabis Production

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CropTalk Podcast with host Charlie McKenzie starring Jason Scott Arnold E. 49 Data Collection in Cannabis Production