Presentation by Manon Blot, Project Manager, Cultural and Artistic activities and EU projects, France at the 6th Summer Academy on Cultural and Creative Industries and Local Development "Disrupting tradition: How digital technology is changing the cultural and creative processes", 18-20 Sept. 2023 ONLINE and 27-29 Sept. 2023 ONSITE (Trento, Italy). More info: https://oe.cd/sacci Visit our website: www.oecd.org/cfe Follow us on Twitter: @OECD_local

2. Coordinator Tech &
Scientific Lead Research & Academia
Industry partners
September 1 2020 - August 31 2023
About MediaFutures
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3. April - October
2022
April -
September
2021
November
2022 -
June 2023
3 COHORTS
Artists for Media
3 TRACKS
Startup meets
Artist
Startups for
Citizens
Startups for Citizens Startup meets Artist Artists for Media
START phase (1 month)
Up to 8 teams
€5.000
Up to 11 teams
€5.000 x 2
Up to 5 teams€25.000
PITCH SELECTION PITCH SELECTION
BUILD phase (5 months) Up to 4 teams €50.000
Up to 4 teams
€65.000 + €30.000
EXHIBIT (DemoDays) Prize for 1 team€10.000
Prize for 1 team
€10.000 + €5.000
Prize for 1 team€5.000
67 projects
51 startups/SMEs
43 artists
Art residency Art-tech collaboration Startup acceleration
About MediaFutures
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4. About MediaFutures
1 2
3
4
Advising
Events
NMA and IRCAM supported the
teams throughout the
programme organising
collective and individual
meetings and helping them
navigate through MediaFutures
offer.
The teams were invited to
participate in events (online and
phyisical) along the programme
(and afterwards). They could be
panel discussions, exhibitions, pitch
sessions, fairs, etc. A dissemination
meeting was organisation for
artists to maximise their exhibition
potential.
Training
Mentoring
A team of mentors from the
consortium was available "on
demand" to answer specific
questions from the teams and
guide them in their project
developments. Some external
mentors could be required if a
specific expertise is missing in
the consortium.
Teams were invited to get
trained on topics meaningful to
MediaFutures (data, ethics,
property rights, co-creation,
misinformation, etc.) Some
sessions were mandatory.
The four pillars of the support programme
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5. About MediaFutures
Training
Peer-learning & networking
Several in-person workshops were organised in different European cities. Experts from the consortium
but also external partners were invited to share their knowledge and discuss with the teams.
9 hours of trainings in the START phase (1 month) / 4h of monitoring
30 hours of trainings in the BUILD phase (5 months) / 8h of monitoring
Examples: “Introduction to Data Ethics”, “Anonymisation is for Everyone”, “Business Planning”,
“Basics of Personal Data and GDPR”, “Pitching Skills”, “Content-Marketing for Startups”, “Data Ethics
Canvas - Practical Guidance”, “Practical Misinformation - Numbers, models, algorithms and us”,
“Propaganda Narratives”, “Future Trends of Technology in Media and Journalism”,
“Sales & Business Development for Startups”, etc.
The four pillars of the support programme
In Barcelona in 2023: visit of an art collective studio; visit of IDEAL (center for digital culture)
In Rome in 2023: roundtable with media expert from news outlet such as NewsGuard, La Stampa
and professors; presentation at MAXXI contemporary art museum 4

6. Gain awareness
Recognition &
action
Collective
thinking
Sustainable
consumption
Citizen's journey
Edutainment
Data
visualisation
Media literacy
Data literacy
Prebunking
Debunking
Open debate
Information
accessibility
Artistic and research strategies
Physical installation
Online artwork
Public platform
Restricted access
XR game
Video (flat, VR)
Metaverse / NFTs
“reshape the media value chain
through responsible, innovative
uses of data.”
The outcomes
Experimental tools and artworks to:
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7. The outcomes
Exhibitions, artistic talks, papers
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Link to our blog post on the impact of the residencies

8. MediaFutures
2020 - 2023
VERTIGO
2016 - 2020
IMPETUS
S+T+ARTS Prize
DAFNE+
NEWS INITIATIVE
Since 2020
CROSS-
SECTORAL
strand
CREATIVE EUROPE
MEDIA
2014
The programme in context
H2020 and Horizon Europe
XXX
2016 General Data
Protection Regulation
2018 Code of Practice
on Disinformation
2022 Digital Services
Act and the Digital
Markets AcT
2022 Strenghtened
Code of Practice on
Disinformation
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9. Installation, experiment
Data Literacy, Media Literacy
Ctrl. Alt.Img
Artists for Media (art residency)
Babusi Nyoni (triple black agency)
Cigdem Yuksel (journalist)
affect lab
Netherlands
Presentation video
Pitch during the
Demo Days in June
2023
Project website
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10. Deepfake, installation
Synthetic data, Data literacy
Soft Evidence
Artists for Media (art residency)
Operator (Ania Catherine and Dejha Ti)
Now based in Spain
Presentation video
Project website
Credit: Operator
Blog article
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11. Exhibition, installation
Data Literacy, Media Literacy
730 hours of violence
Artists for Media (art residency)
Domestic Data Streamers (collective)
Spain / Catalunya
Presentation video
Project website
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12. Mobile app, XR game
Debunking, Media Literacy
MindBugs
Startup meets Artist (art-tech collaboration)
TechWave Development SRL: Ioana
Cheres and Mihai Topor
Radu-George Caravateanu, Radu-Matei
Caravateanu
Romania
Presentation video Project website
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13. The more the better:
two truths and a lie
Artists for Media (art residency)
Critical Climate
Machine
Artists for Media (art residency)
Mihály Kornai Gaëtan Robillard
Nominated to the STARTS Prize 2023
Credit: Mihály Kornai Credit: Gaëtan Robillard
Presentation video Presentation video
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14. Soft Evidence
Artists for Media (art residency)
Synthetic Identity
Speculations
Artists for Media (art residency)
Operator Michaël Wallinger, Blaukind
Credit: Operator Credit: Michaël Wallinger
Presentation video Presentation video
Extension of Self
(exhibition)
Animation Festival: AI & Human
who owns the truth? (exhibition)
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15. MediaFutures YouTube
channel
Cohort 1 (2021) videos
Cohort 2 (2022) videos
Cohort 3 (2023) videos
MediaFutures toolkit
MediaFutures website
S+T+ARTS website
MediaFutures Instagram
MediaFutures Twitter
MediaFutures LinkedIn
To learn more about us...
Thank you for listening!
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