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CIPTEC - Collective Innovation for Public Transport in European Cities

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EGVIA - ERTRAC 1st European Conference Results from Road Transport Research in H2020 projects
29 November 2017 to 30 November 2017
Brussels

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CIPTEC - Collective Innovation for Public Transport in European Cities

  1. 1. Prof. Aristotelis Naniopoulos Aristotle University of Thessaloniki Transport Systems Research Group www.tsrg.gr Collective Innovation for Public Transport in European Cities EGVIA - ERTRAC 1st European Conference Results from Road Transport Research in H2020 projects Session: New mobility patterns Brussels, 29 – 30 Nov. 2017
  2. 2. www.ciptec.eu Contents of the presentation CIPTEC Consortium and project’s Objectives Main results according to the Objectives Market and Societal Trends influencing PT Identification of existing innovations & ranking Shaping future innovation: • CIPTEC crowdsourcing campaigns • CIPTEC co-creation workshops Advanced Marketing Research Involving Social Entrepreneurs in PT CIPTEC ‘Public Transport Innovation Toolbox’ Expected or potential impacts (long term) of the project – based on the achievements 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  3. 3. www.ciptec.eu CIPTEC Consortium ü Seven (7) different European countries: Germany, France, United Kingdom, Italy, the Netherlands, Belgium and Greece. ü Twelve (12) partners grouped in four (4) main categories in terms of their type and mission: • Universities (research groups) • Research consultancies and agencies • Public Transport bodies • Two European networks – “umbrella” organisations • European Metropolitan Transport Authorities • European Passengers Federation ü EU funding contribution/Total project cost: 3,498,350 euros CIPTEC project has received funding by the Horizon 2020 research and innovation programme of the European Union (No 636412).
  4. 4. www.ciptec.eu Overall aim: Make PT more attractive for reducing congestion and relevant impacts Partial Objectives: ü Analysis of market trends and consumer needs ü Mapping and evaluation of existing innovative services and practices ü Creation of innovative ideas by collective intelligence (crowdsourcing, co- creation) ü Performing advanced marketing research and consumer experimentation for increasing PT usage ü Developing a toolbox to support PT operators and authorities in introducing innovation aimed at integrating services and increasing consumer satisfaction ü Developing a model strategy plan for PT operators and authorities aiming to make PT more attractive 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017 CIPTEC project’s Objectives
  5. 5. www.ciptec.eu Main results according to the Objectives (until, November 2017, project ends in April 2018) 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  6. 6. www.ciptec.eu Market and Societal Trends influencing PT Enhancement of Urban Governance Globalization Population ageing Shared Economy Transforming families and household sizes Urban SprawlInnovative Technologies Sustainable Lifestyles Environmental degradation Harmonisation of EU Legislation Urbanisation Corporate social responsibility Social Innovation Flexible Economy Individual Empowerment Source: CIPTEC D1.1 ‘Report on major market trends, the effect of societal trends on market, and their influence on public transport’ Research method: Questionnaire survey, 441 respondents (153 fully completed quest.), from 7 EU countries (April-May 2016), analysis with SPSS 23 statistics 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  7. 7. www.ciptec.eu Identification of existing innovations & ranking ≈200 innovations identified by consortium (PT, OT, OB) voting by consortium 31 most promising innovations, worked out in detail (11 PT,10 OT,10 OB) validation by experts (interviews, online questionnaire, workshop) These are feeding the ‘toolbox’ CIPTEC Consortium, D2.2 ‘Portfolio of public transport services and "products" targeted to the traditional and new customer base, incorporating field research results’ CIPTEC Consortium, D2.3 ‘Portfolio of existing innovative supply from other transport systems or/and business sectors, incorporating field research results’ CIPTEC Consortium, D2.4 ‘Workshop on existing innovative supply’ Methodological process: Research methods: Most Promising innovations: 1. Paperless Travel 2. Combined tickets 3. Mobility as a Service Ranking criteria: ü Feasibility ü Transferability ü Correspondence to the PT users’ needs ü Correspondence to the PT bodies’ needs From Sep. 2015 until June 2016 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  8. 8. www.ciptec.eu Shaping future innovation: Collective intelligence in the frame of CIPTEC ü5 Crowdsourcing campaigns ü8 Co-creation workshops 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  9. 9. www.ciptec.eu CIPTEC crowdsourcing campaigns ü 5 crowdsourcing campaigns/platforms: ü Thessaloniki, Frankfurt, Southern Tuscany and Rotterdam/The Hague and one European wide ü 486 ideas submitted (in total) ü 2329 votes / 126 comments received (in total) 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  10. 10. www.ciptec.eu CIPTEC co-creation workshops • Implementation of eight co-creation workshops: ü 2 in Thessaloniki, Greece (coordinated by AUTh) ü 2 in Tuscany, Italy (coordinated by TIEMME) ü 2 in Frankfurt, Germany (coordinated by traffiQ) ü 2 in Rotterdam/The Hague, Netherlands (coordinated by MRDH) • Application of various co-creation methodologies • Inclusion of many different types of PT stakeholders (users, PTAs, PTOs, experts, IT providers, etc.) in the co-creation processes • Identification of promising PT concepts 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  11. 11. www.ciptec.eu Groups of Participants No of Representatives Citizens & Community Groups (current & prospective users) 81 Mobility providers & PT operators 61 Experts in the field of PT 49 Local authorities & transport policy makers 18 Total No of participants 209 Various co-creation methods were used, e.g.: 1. Brainstorming 2. World Café 3. Role playing 4. Conceptual mapping 5. Appreciative Inquiry 6. Problem Tree 7. Brand Constellation 8. Storytelling 9. Dilemma Thinking 10. Dot Voting 11. Two Dimension Axis 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017 ü A total of 165 concepts came up. Organizers concluded on 17 innovative PT concepts. CIPTEC co-creation workshops
  12. 12. www.ciptec.eu Advanced Marketing Research Main objectives in CIPTEC • to reveal the characteristics of PT innovations deemed most important by EU citizens and to segment the population of potential users of PT based on these important ratings. • to optimize, in the laboratory, behavioral interventions to increase willingness to use PT. • to implement the optimized behavioral intervention in a rea- world setting and to test whether it increase people’s actual PT use. 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  13. 13. www.ciptec.eu Advanced Marketing Research Main results in CIPTEC • The segmentation analysis revealed that there are homogenous groups with different priorities and therefore different needs and driving factors. 7 hidden groups revealed. • The synergetic value in combining certain innovations in a service, thus they should be appropriately selected in order to maximize their effects. • The social labelling technique was fine-tuned and tested in controlled laboratory conditions and next applied in two field studies. Results suggest that social labelling increases actual PT use. • PT sector could adopt a modern marketing perspective that promotes creativity and innovation with the aim of significantly increasing its modal share, by attracting new customers at limited extra cost. 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  14. 14. www.ciptec.eu 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017 Hidden group 1
  15. 15. www.ciptec.eu Hidden groups 2 & 3 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  16. 16. www.ciptec.eu ü Certain ideas resulted from CIPTEC may have no great commercial interest for development, but they could increase user satisfaction. Here the role of the so-called social entrepreneurs can be crucial. ü 4 local workshops have been organised in ü Thessaloniki, Greece (coordinated by AUTh) ü Tuscany, Italy (coordinated by TIEMME) ü Frankfurt, Germany (coordinated by traffiQ) ü Rotterdam/The Hague, Netherlands (coordinated by MRDH) inviting social entrepreneurs aiming to find synergies among Public Transport and Social Entrepreneurs. ü 2-day European workshop in Thessaloniki on 14-15 December 2017 is under preparation. Involving Social Entrepreneurs in PT 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  17. 17. www.ciptec.eu CIPTEC ‘Public Transport Innovation’ ToolBox The CIPTEC toolbox for PT Innovation: • aims in capturing the generated knowledge and provide advice on innovation introduction to PT stakeholders, • can be used by PT stakeholders to: üFoster innovation culture of PT stakeholders üFacilitate the identification and adoption of appropriate existing innovations üFacilitate the creation and application of new innovations 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  18. 18. www.ciptec.eu Indicator Units used (examples) Project Reference Project objective Project current achievement Type of vehicles targeted Targeted mode Market and Societal Trends influencing PT identified and reviewed 10 CIPTEC – Task 1.1 N/A Task concluded Any Public Transport Innovative services & practices in Public Transport reviewed in details 11 CIPTEC – Task 2.1 N/A Task concluded Any Public Transport Innovative services & practices in Transport systems (other than PT) reviewed in details 10 CIPTEC – Task 2.2 N/A Task concluded Any Transport modes other than PT Innovative services & practices (in businesses other than transport) reviewed in details 10 CIPTEC – Task 2.2 N/A Task concluded Any Businesses other than transport Innovative co-created concepts for PT 165 concepts in total 17 concepts shortlisted 8 workshops 209 participants CIPTEC – Task 3.3 N/A Task concluded Any Any Innovative crowd-sourced concepts for PT 5 crowdsourcing campaigns 486 ideas submitted 2329 votes 126 comments received (in total) CIPTEC – Task 3.2 N/A Task concluded Any Any PT mode choice change achieved by implementing one innovation (1-4% increase in price, min.-max. range) 3.58%-6.67% (scenario modelling) CIPTEC – Task 4.1 N/A Task concluded Any Public Transport PT mode choice change achieved by implementing two innovations in combination 11.61% (scenario modelling) CIPTEC – Task 4.1 N/A Task concluded Any Public Transport Hidden groups identified through a preferential study related to PT innovation 7 CIPTEC – Task 4.1 N/A Task concluded Any Public Transport Policy recommendations 10-20 CIPTEC Task 6.3: Policy Recommendations Related to all project’s objectives set Not started yet Any Any Achievement of project objectives 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017 • Most of the indicators defined are not applicable in the case of CIPTEC project. Moreover, the meaning, definition and interpretation of some of the indicators (and the rest terms used in the first row) is not ambiguous and not clear. That is why, additional rows were added in order to include information relevant to the project objectives’ achievements. • Policy recommendations task has not started yet. The indicators numbers are based on estimations.
  19. 19. www.ciptec.eu Expected or potential impacts (long term) of the project –based on the achievements 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017 ü The adoption of appropriate mixes of innovations by PT stakeholders, maximizing their effects, in attracting new users, also meeting future demand and trends. ü The utilization of CIPTEC crowdsourcing platform and co-creation workshops experience, derived for the production of new innovations. ü The utilization of ideas of new innovations resulted from CIPTEC collective intelligence: crowdsourcing platform and co-creation workshops. ü The mobilization of Social Entrepreneurs towards contributing to innovation adoption in PT. ü The adoption by PT of a modern Marketing perspective that promotes creativity and innovation. ü Overall expected impact is to make PT more attractive to users, reducing negative impacts of private car use.
  20. 20. www.ciptec.eu Future CIPTEC events CIPTEC Workshop on ‘Social Entrepreneurship & Public Transport’ 14-15 Dec. 2017 Thessaloniki CIPTEC final conference 24 Apr. 2018 Brussels 1st European Conference Results from Road Transport Research in H2020 projects, Brussels, 29-30 Nov. 2017
  21. 21. Thank you! Prof. Aristotelis Naniopoulos Contact Details Aristotle University of Thessaloniki Transport Systems Research Group naniopou@civil.auth.gr www.tsrg.gr email: auth@ciptec.eu Twitter: @ciptec Facebook: www.facebook.com/ciptec CIPTEC project has received funding by the Horizon 2020 research and innovation programme of the European Union (No 636412).

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