Presentation by Rarița ZBRANCA, Programme Director, Cluj Cultural Centre in Romania, during the meeting held in virtual format entitled, "Cultural participation and local resilience: Strategies for the recovery" from 1-3 December 2020 as part of the CULTURE, CREATIVE SECTORS AND LOCAL DEVELOPMENT Policy webinar series. Providing evidence and guidance to cities and regions on ways to maximize the economic and social impact of culture and support the creative economy.

1. Art & Well-being
exploring the potential of arts to enhance individual and community well-being

2. Small scale cooperation project, co-funded
by the Creative Europe Programme of the EU
Co-organisers:
Cluj Cultural Centre (RO)
BOZAR - Centre for Fine Arts Brussels (BE)
UGM - Maribor Art Gallery (SI)
Bruno Kessler Foundation (IT)
Timeframe: November 2019 - June 2021
Budget: 333.000 Euro
Art & Well-being Project

3.  highlight the importance of health and well-being in society
 support European artistic cooperation and exchange of best practices on ‘culture
and well-being’
 pilot multidisciplinary and participatory cultural interventions that contribute to
individual and community well-being
 increase access and participation to culture as a means to enhance well-being
 contribute to knowledge about the impact of cultural participation on well-being
 support cultural and urban actors to take an active role promoting culture and
well-being in their communities
Objectives

4. Main areas of action
Capacity Building &
Advocacy
 Artists and scientists
dialogues
 Culture & Well-being Think
Tank
 Culture & Well-being
Forums
Artistic Programme
 SPACE: Experimental spaces
for arts, body and mind
 (CO)CREATIONS: Artistic
interventions/residencies/
commissions
 ACCESS: Cultural prescriptions
pilot projects
Research
 Measure the impact of the
proposed artistic activities
 Art consumption & Well-
being during Covid crisis

5. Artistic Programme

6. Artistic Programme Art, Well-being and the Environment
UGM, Maribor
September 2020

7. Artistic Programme
A Mile in My Shoes | Empathy Museum
UGM, Maribor
September 2020

8. Artistic Programme Danser Brut Exhibition & Events
Art & Well-being Season
BOZAR, Brussels
September 2020 – January 2021

9. Artistic Programme Overcoming Burnout through Arts
Cultural Prescriptions Pilot Project
Cluj Cultural Centre, Cluj
September 2020

10. Research
1577 respondents, 8 languages
Frequent emotions associated with art: joy,
hope, sadness
Jaamil Olawale Kosoko's online
performance "Chameleon - The living
installments" made me cry, breathe,
relax and feel in sync with myself.
Female, 25-30 years old, Spain
Survey: Art consumption and well-being
during the Covid 19 pandemic
May-June 2020

11. Arts and science dialogues
p
Capacity Building & Advocacy
Better Cities, CCC, 2019
Dirk de Wachter, Musings on Art and Well-Being, BOZAR, 2020
Alain Platel and Kathleen Van Langendonck, BOZAR, 2020
UGM, 2020

12.  There is a high interest from artists for the topic, proposed works are very
diverse
 Professionals from other fields and decision-makers are interested in
collaborations around well-being, yet culture is seen rather as a place for
discussion, not as a solution
 The topic (and definition) of well-being is broad, there are many possible cultural
approaches to it
 Audiences respond better to targeted approaches, where their immediate
concerns/health conditions are addressed
Midterm takeaways

13. Thank You!
Rarița Zbranca
Cluj Cultural Centre
rarita@cccluj.ro