We each have our passion and talents. Still, we sometimes lose our sense of purpose. Or we don't know how to convey our passion to our clients. Or we get overwhelmed by options. Get back on track with Your Creative Core, keeping you sharp and showing what you stand for.

1. My Creative Core
The Drive of My Life

2. My Creative Core
The Drive of My Life
1. FUEL: What is my spark?
For example:

Catchword in elevator pitch

Reason behind work or art

Greatest compliment from client

Energy-giver or taker (frustration)

Childhood activity or dream

3. My Creative Core
The Drive of My Life
2. Pistons in the ENGINE:
What are my other core values?
For example:

Difference with previous jobs

Different from competition

Unique Selling Point (USP)

4. My Creative Core
The Drive of My Life
3. DRIVER/passengers:
What are my talents, at work and
elsewhere?
For example:

Job related activities

Hobbies & Interests

Volunteer work & other good causes

5. My Creative Core
The Drive of My Life
4. ROUTE: What choices do I make now?

What brand (of car) am I? (Image)
(Focus for communication)

What's in my truck? What to get/lose?
(Tools? Baggage?)

What obstacles (projects/clients) to avoid?

Other choices to make with my core drive?

6. My Creative Core
The Drive of My Life
4. ROUTE: What choices do I make now?

What brand (of car) am I? (Image)
(Focus for communication)

What's in my truck? What to get/lose?
(Tools? Baggage?)

What obstacles (projects/clients) to avoid?

Other choices to make with my core drive?