4. As a child enters the age of Puberty, he/she goes through some intense changes;
losing the flawless-baby-skin and gaining vanity, all at the same time. While putting
on the brave front, he/she desperately searches for help.
THE BRIEF
5. OBJECTIVES
To EDUCATE YOUTHS on the importance of skincare (facial)
To increase BRAND AWARENESS amongst Youths
To encourage PRODUCT TRIALS amongst Youths
To interact with the Youths and create a SOCIAL MEDIA BUZZ amongst them
8. THE CONCEPT
People grow.Things change. But,
#BestMoments are forever.
Inviting ourselves into the daily
lives of our target audience,
associating the brand with some
best moments one can
experience as a student
9. #BestMomentsWithXXX
A TYPICAL STUDENT’S LIFE
CCA
SPORTS, CLUBS,
UNIFORM GROUPS
THE SCHOOL FIELD
RELATIONSHIPS
KINSHIP, FRIENDSHIP,
COURTSHIP, SELF-LOVE
PHOTO CAPTURES
ACHIEVEMENTS
INDIVIDUAL EFFORT,
TEAM EFFORT
SET A RECORD
ACADEMIC
SUBJECTS, GRADES,
EXAMS
PROBLEMS &
SOLUTIONS
13. THE
PROBLEMS
SOLVER
Students are experienced problem solvers.
They solve ridiculous mathematical problem
sums (that shock the world) on a daily basis,
they can solve any other problems! Really?
Let’s put them to the test. Because
#BestMomentsWithGarnier includes finding
the solution to your skin problems - Garnier
is the solution #JustSaying.
Install Garnier Vending Machine in
schools
Garnier Vending Machine is powered
by solving questions on skincare. Each
correct answer to the multiple-choice
question appeared on the machine’s
screen will dispense a Product Trial
Pack
The process will be shot by ‘hidden’
cameras. Footages to be edited into
viral videos.
Machine can also act as a data collector
Data collected can be used for more
#BestMomentsWithGarnier activities
for the year