The creation process for an explainer video requires careful consideration, collaboration, and a shared vision between your brand and the production team to ensure a compelling and effective end result. The boom of online videos in this tech-driven world has made Explainer Videos a must-have marketing tool for any online business. Explainer Videos have proven themselves to be a powerful marketing tool that can be integrated with the rest of your online campaigns. We believe this e-Book will guide you in understanding the explainer video production process.

1. "The creation process for an explainer video requires careful consideration,
collaboration, and a shared vision between your brand and the production team
to ensure a compelling and effective end result.”
Understanding the
EXPLAINER VIDEO
PROCESS
NOVELA FILMS

2. Table of Contents
Introduction 03
Video Brief 04
The Kick-Off Call / Virtual Meeting 06
Script 08
Voiceover 10
Storyboarding 12
Animation 14
Draft Video 16
Iterations 17
Conclusion 18
About Novela Films 19
The Author 20

3. NOVELA FILMS
03 Introduction
Creating an awesome Explainer video that converts, is a big challenge that almost
all marketers face on a daily basis. But, don’t Despair !
Novela Films is here to help. We can Write, Design, Animate, Shoot and Edit
your videos to help you create a highly customized and engaging Explainer Video.
At Novela Films, We have designed a simple 8 Step Process :
Voiceover Storyboarding
Iterations
Animation Draft Video
The Kick-Off Call
Video Brief
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10:10 A.M
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Compose
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Scene : Scene : Scene :
Scene : Scene : Scene :

4. NOVELA FILMS
04 Video Brief
An explainer video brief is vital for aligning stakeholders and ensuring clarity in
objectives, content, style, and messaging. It saves time, promotes efficiency, and
minimizes revisions.
The video brief acts as a roadmap, and it helps to keep the production process
focused on goals and target audience. The video brief serves as a reference for
evaluation and feedback, enabling productive discussions and adjustments.
The video brief typically includes the following elements:
Objectives: The objective of an explainer video is to clearly define its goals and
purpose, which can include introducing a product or service, simplifying complex
concepts, raising brand awareness, or generating conversions.
Target Audience: Detailed information about the intended audience for the
video, including demographics, interests, and preferences. This helps in tailoring
the video's content and tone to resonate with the specific audience.
Intended Duration: The desired length of the explainer video and any specific
format requirements, such as resolution, aspect ratio, or file type.
Step 1 - Video Brief
Objective
Target Audience
Intended Duration

5. NOVELA FILMS
05 Video Brief
A video brief is essential for clarity and alignment in the production process. It
guides the team, communicates expectations, and allows collaboration between
client and production. It ensures consistency and maximizes the impact of an
explainer video.
Treatment Style: The treatment style of an explainer video refers to the creative
approach used to present the content. It encompasses the visual and narrative
elements, animation techniques, and overall tone. The treatment style should be
engaging, visually appealing, and aligned with the objectives and target audience
of the video.
Voice Tonality: The voice tonality in an explainer video sets the tone, captures
attention, conveys brand personality, enhances understanding, evokes emotion,
guides the narrative, and establishes credibility. It plays a crucial role in engaging
the audience and effectively delivering the intended message.
By having a well-defined video brief, the production team can create a more
effective and engaging explainer video that resonates with the intended audience.
Importance of video brief.
"Behind every successful explainer video, there's a well-crafted brief that
shapes the narrative and drives the desired audience response."
Treatment Style Voice Tonality

6. NOVELA FILMS
06 The Kick-Off Call / Virtual Meeting
Step 2 - The Kick-Off Call / Virtual meeting
A kick-off call, also known as a project initiation call or a Virtual meeting, is an
initial meeting that we have with our clients at the beginning of a project. The
purpose of a kick-off call is to align all stakeholders, establish clear objectives,
discuss project requirements, and define the project's scope and deliverables.
During the kick-off call, the following topics are discussed:
Introduction: All relevant team members from both the client's side and the
service provider's side introduce themselves and their roles in the project.
Project overview: The overall goals and objectives of the project are discussed,
along with any specific requirements or expectations.
Project scope: The boundaries of the project, including the deliverables,
timelines, and any payment milestones, are defined and agreed upon.
Roles and responsibilities: The roles and responsibilities of each team member
involved in the project are clarified to ensure everyone understands their
respective tasks and contributions.
Communication plan: The communication channels, frequency of updates, and
preferred methods of communication are established to maintain effective and
timely collaboration throughout the project.

7. NOVELA FILMS
07 The Kick-Off Call / Virtual Meeting
Project timeline: A high-level timeline or schedule is discussed, highlighting key
milestones, deadlines, and dependencies.
Challenges: Potential risks or challenges that may arise during the project are
identified, and strategies for mitigation or contingency plans are discussed.
Next steps: Any immediate actions or tasks are outlined, and agreements are
made regarding the next phase of the project.
The kick-off call is an opportunity for the client and the explainer video company
to align their expectations, clarify any uncertainties, and lay the foundation for a
successful collaboration. It sets the stage for effective communication,
collaboration, and project management throughout the duration of the project.

8. NOVELA FILMS
08 Script
The script serves as a guide for the narration or dialogue, providing a clear
roadmap. It ensures the message is delivered in a concise and engaging manner,
utilizing storytelling techniques to captivate the audience. The script also fosters
collaboration, maintains control over timing and information flow, and effectively
communicates the video's intended message and goals.
The script plays a crucial role in an explainer video for several reasons:
Clarity of Message: The script in an explainer video makes sure that the message
is clear and easy to understand. It helps simplify complex ideas, making it simpler
for viewers to grasp the information.
Structure and Flow: A well-written script provides a logical structure and flow to
the video. It outlines the sequence of information, ensuring a smooth transition
from one point to another. This helps maintain viewer engagement and prevents
confusion or information overload.
Time Management: By writing a script, you can plan and structure the content of
the video in advance. This allows you to focus on the most important information
and eliminate unnecessary details, ensuring that the video stays within the desired
time frame.
Step 3 - Script
BRAND
GUIDELINES

9. NOVELA FILMS
09 Script
Storytelling and Engagement: A script allows you to incorporate storytelling
techniques, narratives, or compelling storytelling elements into the video. It helps
create an emotional connection with the audience, making the video more
engaging and memorable. A well-crafted script can evoke emotions, spark
curiosity, or provoke a desired response from the viewers.
Alignment with Brand and Target Audience: The script enables you to align the
tone, language, and style of the video with your brand identity and the
preferences of your target audience. It ensures that the video resonates with your
audience, using appropriate terminology, humor, or cultural references that
appeal to them.
Collaboration and Direction: The script serves as a blueprint for the entire video
production process. It provides a reference point for collaboration between the
scriptwriter, voiceover artist, animator, and other team members involved. It
guides the voiceover delivery, visual representation, and overall direction of the
video production.
Script Iterations: Script iteration is a crucial process in the development of a
video script. It involves reviewing and revising the script multiple times to refine
the content, enhance its effectiveness, and align it with the desired goals and
objectives of the video. Through iterations, feedback from stakeholders is
incorporated, allowing for improvements in clarity, flow, structure, and tone. This
iterative approach ensures that the final script accurately communicates the
intended message, engages the audience, and achieves the desired impact.
If any iterations are required in the script, it will be done at this stage. Once the
script is approved, the next step in the production process will be initiated.

10. NOVELA FILMS
10 Voiceover
Voiceover refers to the narration or spoken content that accompanies the visuals.
It plays a vital role in conveying the information, guiding the audience, and
enhancing the overall impact of the video. A well-executed voiceover in an
explainer video should be clear, engaging, and aligned with the intended tone and
messaging.
It helps explain complex concepts, maintains viewer interest, and adds a
professional touch to the video. Here are some key reasons why the voiceover is
important in an explainer video:
Clarity and Comprehension: A well-executed voiceover ensures that the
information in the explainer video is communicated clearly and concisely. It helps
the viewer understand complex concepts, processes, or ideas by providing a
verbal explanation that reinforces the visual content.
Tone and Emotion: The voiceover sets the tone and mood of the video,
influencing the viewer's emotional response. It can be warm and friendly,
professional, and authoritative, or enthusiastic, and energetic, depending on the
desired impact. The voiceover adds a human touch, evoking emotions and
creating a connection with the audience.
Step 4 - Voiceover

11. NOVELA FILMS
11 Voiceover
Narration and Storytelling: The voiceover serves as the narrator, guiding the
viewer through the video and presenting information in a clear and coherent
manner.
Branding and Personality: The voiceover contributes to the overall branding of
the video and the company behind it. It represents the personality and character
of the brand, conveying its values and identity through the vocal performance.
Accessibility and Inclusivity: Including a voiceover in the explainer video ensures
accessibility for viewers who may have difficulty or prefer not to rely solely on
visual content. It provides an additional layer of information that accommodates
different learning styles and enhances the overall inclusivity of the video.
Language and Localization: Voiceovers can be recorded in different languages,
allowing the explainer video to reach a global audience. Localization becomes
easier as the voiceover can be adapted to regional accents and cultural nuances,
making the video more relatable and relevant to specific target markets.
Music and sfx: Music and sound effects in an animated explainer video are
essential for setting the tone, enhancing narration, creating engagement,
conveying brand identity, and increasing retention and recall.
At Novela Films, we offer a wide range of voiceover options to match your
video's tone and target audience. Choose from professional, friendly, or other
styles that best suit your needs.
"The voiceover is the captivating thread that weaves the story together.”

12. NOVELA FILMS
12 Storyboarding
A storyboard visually represents the actions and flow of a video, similar to a comic
book. The storyboard artist sketches out a series of frames that depict the flow of
the video, including the scenes, actions, and characters involved.
Storyboarding is advantageous as it enables early experimentation and
modifications, resulting in time and cost savings during production. Additionally,
it serves as a communication tool between creators and clients, facilitating
feedback and revisions before production starts. Here are some reasons why
storyboarding is important:
Visualizing the Narrative: Storyboarding allows you to visualize the narrative of
the explainer video before the actual production begins. It helps you plan the
sequence of scenes, transitions, and visual elements that will effectively convey
your message. By sketching out each frame, you can ensure that the story flows
smoothly and logically.
Clarifying the Visual Style: Storyboarding helps determine the visual style and
aesthetics of the video. It allows you to experiment with different design elements,
color palettes, and graphics. By refining these aspects in the storyboard, you can
ensure that the final video aligns with your brand's identity and effectively
captures the attention of your target audience.
Scene : Scene : Scene :
Scene : Scene : Scene :
BRAND
GUIDELINES
Step 5 - Storyboarding

13. NOVELA FILMS
13 Storyboarding
Timing and Pacing: Storyboarding determines the timing and pacing of an
explainer video by sketching key actions and transitions. It establishes scene
duration, ensuring a well-paced video that engages viewers without feeling
rushed or too slow.
Collaboration and Feedback: Storyboarding serves as a visual reference that can
be easily shared and discussed with clients. It allows for collaboration and
feedback at an early stage, making it easier to iterate and refine the video concept
before investing significant resources in production. Feedback gathered during
the storyboard phase can help improve the overall quality and effectiveness of the
final explainer video.
Cost and Time Efficiency: Storyboarding helps identify any potential issues or
challenges in the video concept early on. By addressing these concerns during the
storyboard phase, you can avoid costly revisions or rework during the production
stage. Storyboarding also helps in efficient resource allocation and planning,
allowing for smoother production timelines.
Guiding Animation and Production: Once the storyboard is finalized and
approved, it serves as a guide for the animation and production teams. The
detailed visual reference provided by the storyboard ensures that the animations,
illustrations, and other visual elements are accurately executed to align with the
intended narrative and style.

14. NOVELA FILMS
14 Animation
By approving the storyboard, the client acknowledges that all visual elements,
character designs, color palettes, graphic representations, and scene
compositions have been reviewed and accepted. Once the storyboard and
voiceover are approved, we will move towards animation.
The animation part of an explainer video plays a crucial role in bringing the visual
elements to life, enhancing engagement, and effectively communicating the
message to the audience. It requires technical skill, creativity, and attention to
detail to create animations that are visually appealing, engaging, and aligned with
the overall objectives of the video.
Animating illustrations in an explainer video is essential for capturing and
maintaining the audience's attention, improving understanding and clarity,
enhancing visual appeal, and creating an emotional connection. It elevates the
overall quality and effectiveness of the video, making it a powerful tool for
communication, engagement, and brand promotion.
Step 6 - Animation

15. NOVELA FILMS
15 Animation
Animation in an explainer video serves several important purposes:
Visual Engagement: Animation brings static illustrations to life, adding
movement, dynamics, and visual interest to the video. This captivates the
audience's attention and enhances their engagement with the content.
Clarity and Understanding: Animating illustrations allow for the depiction of
complex concepts or ideas in a simplified and easily understandable manner.
Through animation, abstract or technical concepts can be visually represented,
making them more accessible to the audience. This helps to convey the message
clearly, ensuring that viewers grasp the information effectively.
Visual Appeal and Branding: Animating illustrations adds distinct visual styles,
motion effects, and transitions that match the brand's identity. It enhances the
video's overall perception and reinforces brand recognition, providing viewers
with a cohesive and visually appealing experience.
Storytelling and Narrative: Animation adds a storytelling element to the
explainer video. By animating illustrations, you can create a narrative flow that
guides the viewers through the video, connecting different scenes or concepts
seamlessly.
Emotional Connection: Animations have the power to evoke emotions and
create a connection with the audience. By animating illustrations, you can add
expressive movements, facial expressions, or gestures that convey emotions and
make the video more relatable.

16. NOVELA FILMS
16 Draft Video
Once the production of the video is completed, a draft video will be shared for
approval and any suggested changes will be incorporated at this stage.
A Draft video refers to a video that has a semi-transparent or visible logo, text, or
graphic overlayed on top of the video content. This watermark is typically used for
identification or copyright purposes and serves as a form of protection for the
video's creator or owner.
Purpose: Watermarks are commonly used in videos that are shared as demos or
previews. These watermarks typically display a "sample" or "preview" label to
indicate that the video is not the final version. This helps protect the video from
unauthorized use while still allowing viewers to get a glimpse of the content.
After all required approvals and payments are done, a watermark-free final
version of the video is delivered to the client in MOV / MP4 format via email.
By following this comprehensive process, Novela Films ensures the creation of an
exceptional Explainer video that effectively communicates your message and
achieves the desired impact.
Step 7 - Draft Video

17. NOVELA FILMS
17 Iterations
Iterations in explainer videos refer to the process of making revisions and
improvements to the video's content, visuals, and storytelling elements. Through
multiple iterations, the video is refined and optimized to effectively convey the
intended message to the target audience. Iterations allow for feedback,
adjustments, and enhancements, ensuring that the final explainer video is clear,
engaging, and aligns with the desired goals and objectives.
At Novela Films, we include two iterations at each step of the process with a
capping of six iterations overall, and we will only proceed once the previous step
is approved. If needed, more iterations could be added with a budget
enhancement.
Once the storyboard is approved, it serves as the final visualization of the video
and cannot be changed during the production stage. The storyboard acts as a
blueprint for our animation and production teams to follow the agreed-upon
visual direction.
By approving the storyboard and other creative elements, the client confirms that
all visual elements, character designs, color palettes, graphic representations,
scene compositions, music, and voiceover have been reviewed and accepted. It is
important to note that any deviations or modifications to the storyboard or any
other approved creative element at this stage may cause delays, additional costs,
and a deviation from the agreed-upon vision.
Step 8 - Iterations
3
ANIMATION

18. NOVELA FILMS
18 Conclusion
The boom of online videos in this tech-driven world has made Explainer
Videos a must-have marketing tool for any online business.
Explainer Videos have proven themselves to be a powerful marketing tool
that can be integrated with the rest of your online campaigns.
We believe this e-Book will guide you in understanding the explainer video
production process.
Kindly watch our showreel, if you are ready to start an animated Explainer
Video with us, get in touch and request a quote here.
Conclusion
Our
Process
Our
Process
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Our
Services
Our
Services
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Playlist
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Contact us
Contact us +91 9960358744
www.novelafilms.com
video@novelafims.com

19. NOVELA FILMS
19 About Novela Films
NOVELA FILMS
We're an explainer video production company with experience in creating
animated videos for large brands such as HDFC Life, UpGrad, Hexaware,
and many more.
Our satisfied clients include hundreds of corporates from all over the world,
and we've helped them achieve exceptional results.
Our believe is that an explainer video isn't just a video, it's an opportunity to
create a connection between your brand and your audience. Through the use
of colors, characters, design, music, and sound effects, we create a visual and
powerful message that builds trust and friendship with your target audience.
Our clients seek us out for high-quality animated videos that effectively
convey their message.
Contact us if you're interested in an engaging explainer video or have any
questions. Don't forget to follow us for more updates !
"Explainer videos that educate, entertain, and inspire."
Why choose Novela?

20. NOVELA FILMS
20 The Author
Hi, I am Yash Kapoor, Founder and CEO of Novela Films. I am an avid learner,
curious by nature (almost to the level of OCD), and a passionate Film-Maker.
Since my school days, I was fascinated with stories and how it triggered an
emotional response in the viewer. I got hooked on various Audio-visual mediums
like Films, Music Videos, Cartoon Animations etc. It has been a long time since I
graduated from film school but I am still in love with audio-visuals.
So I combined my Passion for Audio-Visuals and my Film-Making skills (that I had
learnt over the course of 10 years of my Corporate Career) and Founded Novela
Films in 2017. Novela Films is a Boutique Production house that caters to the
Corporates in the BFSI and the Technology Space.
We slowly evolved as a company and found our niche in 2D Animation Explainer
Video Space. Though we do cater to other video formats like Digital Ads / TVC,
Corporate Films, Interviews, Documentaries, Motion Graphics and even dabble
into Fiction content through Short Films, Web Series, and Feature films.
In the past 7 years, we worked with some of the biggest names in Corporate India
like HDFC, SUD LIFE, IndiaBulls, Mahindra, Hexaware, NeoGrowth,
Stockholding, New India Bank, and many more.
We are just getting started and looking to raise the bar of audio-visual
productions in the Explainer Video space. If you need Explainer Videos,
do hit me up on LinkedIn or email me at - yash@novelafilms.com

21. LOOKING FOR AN ANIMATED
FOR YOUR COMPANY ?
EXPLAINER VIDEO
REACH OUT TO US !
www.novelafilms.com