2. Every man wants to
look well with solid
attrite and sharp
look
But men’s are
choosing women’s
product
Inflame a Multi National
Company is introducing
Flamboyant .
Flamboyant is a full male
grooming brand
Target Market :
Demographic- 16+, Male
Psychographic- Students,
Young men , Office Worker
Behavioral - Regular , Ex-
Regular , Occasionally
Geographic - Urban , Rural
3. Consumer’s does
not the difference
of skin between
men and women.
They are not
satisfied
The Consumer’s
have a fear of getting
fake product and skin
problem
These kind of
product has low
awareness
Consumer’s
does not have
enough
information
Consumers does not
have much time to
spend on skin product
4. The Core Problem
Less Awareness
Other Problems :
✓ Difficult to
differentiate
✓ Less activities in
Digital and E-
commerce
platform
6. Creative Campaign
with Advertisement Bundle Product
Pricing
Pocket Size
Facewash
Advantage –
✓ Boost Promotion
✓ Sales Increase
✓ Minimizing cost
Disadvantage –
✓ Low Awareness
✓ Lower Marketing
✓ Customer may decline the
package
Advantage-
✓ Mass awareness
✓ Consumer will know
the company
✓ Consumer will get
information about the
product
✓ Less cost
✓ Boost Promotion
Disadvantage –
✓ Time Consuming
Advantage-
✓ Portable
✓ Uniqueness
Disadvantage –
✓ Customer may decline the
product
✓ It does not boost promotion
✓ Consumer does not have
enough knowledge
✓ It does not Increase Sales
8. STEP 01
• Make
promotional
camp in
playground
and public
place where
men are
gathered
together and
give facilities
to use facial
product.
STEP 02
• Collect
feedback
instant and
record to
advertisement
STEP 03
• Make
advertisement
with the real
comments of
user to create
better
awareness
9. STEP 04
• Labeling
the
product
and make
small
pocket
sized
STEP 05
• Make
bundle
pricing
strategy
STEP 06
• Sell the
product with
direct
communicatio
n to the
customer
12. People will be aware about their screen
They will be known that men based product also
made
Will know our product is easy to use and less
time consuming
Create customer interest about product
Gathered more information about consumer
demand
1
2
3
4
5
13. 1st Process: Creating
Website For the
Product
The Domain Name
must be simple
2nd Process:
Promote Website
through SEO
14. people
search for
skin care
product
They see
our
website
on the list
They will
go to the
website
whether
they buy
from here
or not
Then they
have an
idea
about the
product
15. Facebook Page &
Publish anything the
company produced
2 Billion People use
Facebook everyday Active on Instagram
500 Million people use
Instagram everyday
THE FINAL PROCESS
16. Campaign
Make campaign for 2 month to make
Awareness among men about their screen
and prove some experience that men based
Product exist in the market
Advertisement
Make advertisement through
social media and billboard
January-February
March
Create website
Digital Plan
April
Direct marketing
Sale product direct
to the consumer
May
Control
Control the process and
take corrective action
June
17. January February March April May June
Selling ______ 30,000 40,000 50,000 60,000 65,000
Less
Expense
1,20,000 80,000 60,000 45,000 20,000 25,000
Gross
Profit
(1,20,000) (50,000) (20,000) 5,000 40,000 40,000
18. Business
Impact Analysis
• Difficulties in differentiate
• Consumer have less awareness about this
product
• Some Consumer also fear of getting fake
products and skin problem
Recovery
Strategy
• Turning less awareness to mass awareness
• Unique campaign will conduct
• Digital marketing will be done through SEO
• Moreover we have three more alternatives
19. Plan
Development
• The campaign will be conducted on public places
• Consumer’s will be given a sample for using with and gives us a
instant reaction
• The reaction will be recorded and publish it into Facebook ads
• For Digital Marketing we will create an website and put the
marketing effort through SEO
Testing &
Exercise
• We can choose some men of different ages as a sample for
testing their reaction
• After making the website , pages we should take review from
some people
• If we go with alternatives , we have to put price based on the
national income
• Use the controversy as a strategy for promotion
20. ✓ Strong website with SEO
✓ Promoting highly
✓ Spreading gossip about
the product
✓ Men’s still using women’s
skin care product
✓ Competitors with Brand
Recognition
✓ Use of Alternatives may
view as a negative
✓ Becoming No.1 male
grooming brand
✓ Increasement on Sales
✓ Brand Recognition
✓ 1st Mover Advantage
✓ Consumer may reject the
product
✓ The target market may
not interested in using
the product
