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Instructional
Design and
Application
Nomsa Mzozoyana
May 29, 2015
HNB Learning & Development
Intern
I. About Me
 Born and raised in Columbus, Ohio
currently living with my parents and
older brother.
 Attended Miami University for
undergraduate studies, earned
bachelor’s degree in Public
Administration and minor in Aging
and Public Policy.
 Enjoy hiking, watching movies and
online shopping.
II. Project Objective:
Gain a better sense of the learning and
development process in an effort teach and
apply newfound knowledge. Be able to
effectively answer the question, what does it
mean to be an instructional designer?
III. What is Instructional Design?
 “The creation of instructional experiences which
makes the acquisition of knowledge and skill more
efficient, effective and appealing.” (Merrill, Drake,
Lacy, Pratt, 1996)
 Instructional design is a compilation of tools, skills
and processes that designers and developers use
to make effective, useable and useful training
products.
 The study, is rooted in the theories of learning and
instruction.
III. What is Instructional Design?
 Three components compromise instructional design:
ToolsOrganizationPeople
IV. Who Needs Instructional Design?
 The organization and members of the
organization, need instructional design in order to
help all members attain organizational goals.
 People and organizations work synonymously with
one another, as organizational goals are
interrelated with individual member goals.
IV. Who Needs Instructional Design?
 Designers and developers must shift the focus from
individual need to organizational need.
 Gaps can vary from knowledge, skills, motivation,
communication or environment.
IV. Who Needs Instructional Design?
 Performance Gap Assessment, used for determining issues and future
expectations, steps are as follows:
Performance Gap Assessment
Process
Personal Anecdote
1. Identify the problem Trouble fitting into favorite jeans,
weight gain
2. Analyze the tasks and conditions
of the job
More exercise and eating healthier
3. Analyze the current performance
levels
Lots of eating, minimal exercise
4. Identify the causes of the
problem
Excessive Taco
Bell/McDonald’s/Starbucks trips
5. Identify desired performance Will feel slimmer, healthier and
happier
6. Identify expectations as a result
of training
Will be able to fit into favorite jeans,
lose weight
V. Tools of Instructional Design
 Proper instructional design is compromised of
understanding the foundational steps and preconditions
for creating and implementing the right tools.
 Instructional designers use several models however, the
most widely used model is ADDIE, which stands for
Analysis, Design, Development, Implementation and
Evaluation.
ADDIE Model
I. Analysis
 In this stage, it is important to know what does and what does not need
to be taught.
 Collecting the appropriate data such as organizational performance,
training needs, performance gaps, tasks, and audience are crucial.
 4 sub-phases complete the analysis phase:
 1. Instructional goals
 2. Instructional analysis
 3. Learner analysis
 4. Learning objectives
II. Design
 Using research from the analysis phase, designers must address
key concepts, remembering to consider the goals, learners,
context and the future assessments to target problem areas.
 In this phase, programmatic delivery is also taken into
consideration, as this will help in creating an instructional
strategy.
 Instructional strategy is composed of five different elements:
 1. Pre-instructional activities
 2. Content presentation
 3. Learner participation
 4. Assessment
 5. Follow through activities
II. Design
 There are five constraints to remember during this phase:
 Logistics: number of trainees, budget
 Stakeholders: sponsor of the event and expectations
 Design: time needed to create materials
 Training methods: what can/cannot occur in training
environment
 Resources: what is or is not available to instructors
III. Development
 Designers and developers assemble and create content that
was designed during the previous phase. Three major tasks are
completed in this stage:
 1. Create a sample
 2. Development of course materials
 3. Conduct a run-through
https://www.youtube.com/watch?v=VzYDNWhQWYA
IV. Implementation
 In this phase of the ADDIE process, it is crucial to verify training
materials.
 Test runs of the material should be completed, preparing
instructors for teaching the course, and preparing the learning
space the proper materials should be completed during this phase.
V. Evaluation
 This final phase of the model seeks to thoroughly assess how
effective the training was and if it measured up to its
expectations. Knowing what must be evaluated, who is being
evaluated, the purpose of the evaluation is crucial to a
successful evaluation. The types of evaluation are as follows:
 1. Trainee reaction to the course
 2. Knowledge and skill gained
 3. Improvements to job performance
 4. Business improvement
 5. Return on investment (ROI)
 This phase is unique in that throughout the ADDIE process,
evaluation must be continually occurring throughout each
phase.
What do
Instructional
Designers do?

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ADDIE Model HNB Presentation

  • 1. Instructional Design and Application Nomsa Mzozoyana May 29, 2015 HNB Learning & Development Intern
  • 2. I. About Me  Born and raised in Columbus, Ohio currently living with my parents and older brother.  Attended Miami University for undergraduate studies, earned bachelor’s degree in Public Administration and minor in Aging and Public Policy.  Enjoy hiking, watching movies and online shopping.
  • 3. II. Project Objective: Gain a better sense of the learning and development process in an effort teach and apply newfound knowledge. Be able to effectively answer the question, what does it mean to be an instructional designer?
  • 4. III. What is Instructional Design?  “The creation of instructional experiences which makes the acquisition of knowledge and skill more efficient, effective and appealing.” (Merrill, Drake, Lacy, Pratt, 1996)  Instructional design is a compilation of tools, skills and processes that designers and developers use to make effective, useable and useful training products.  The study, is rooted in the theories of learning and instruction.
  • 5. III. What is Instructional Design?  Three components compromise instructional design: ToolsOrganizationPeople
  • 6. IV. Who Needs Instructional Design?  The organization and members of the organization, need instructional design in order to help all members attain organizational goals.  People and organizations work synonymously with one another, as organizational goals are interrelated with individual member goals.
  • 7. IV. Who Needs Instructional Design?  Designers and developers must shift the focus from individual need to organizational need.  Gaps can vary from knowledge, skills, motivation, communication or environment.
  • 8. IV. Who Needs Instructional Design?  Performance Gap Assessment, used for determining issues and future expectations, steps are as follows: Performance Gap Assessment Process Personal Anecdote 1. Identify the problem Trouble fitting into favorite jeans, weight gain 2. Analyze the tasks and conditions of the job More exercise and eating healthier 3. Analyze the current performance levels Lots of eating, minimal exercise 4. Identify the causes of the problem Excessive Taco Bell/McDonald’s/Starbucks trips 5. Identify desired performance Will feel slimmer, healthier and happier 6. Identify expectations as a result of training Will be able to fit into favorite jeans, lose weight
  • 9. V. Tools of Instructional Design  Proper instructional design is compromised of understanding the foundational steps and preconditions for creating and implementing the right tools.  Instructional designers use several models however, the most widely used model is ADDIE, which stands for Analysis, Design, Development, Implementation and Evaluation.
  • 11. I. Analysis  In this stage, it is important to know what does and what does not need to be taught.  Collecting the appropriate data such as organizational performance, training needs, performance gaps, tasks, and audience are crucial.  4 sub-phases complete the analysis phase:  1. Instructional goals  2. Instructional analysis  3. Learner analysis  4. Learning objectives
  • 12. II. Design  Using research from the analysis phase, designers must address key concepts, remembering to consider the goals, learners, context and the future assessments to target problem areas.  In this phase, programmatic delivery is also taken into consideration, as this will help in creating an instructional strategy.  Instructional strategy is composed of five different elements:  1. Pre-instructional activities  2. Content presentation  3. Learner participation  4. Assessment  5. Follow through activities
  • 13. II. Design  There are five constraints to remember during this phase:  Logistics: number of trainees, budget  Stakeholders: sponsor of the event and expectations  Design: time needed to create materials  Training methods: what can/cannot occur in training environment  Resources: what is or is not available to instructors
  • 14. III. Development  Designers and developers assemble and create content that was designed during the previous phase. Three major tasks are completed in this stage:  1. Create a sample  2. Development of course materials  3. Conduct a run-through https://www.youtube.com/watch?v=VzYDNWhQWYA
  • 15. IV. Implementation  In this phase of the ADDIE process, it is crucial to verify training materials.  Test runs of the material should be completed, preparing instructors for teaching the course, and preparing the learning space the proper materials should be completed during this phase.
  • 16. V. Evaluation  This final phase of the model seeks to thoroughly assess how effective the training was and if it measured up to its expectations. Knowing what must be evaluated, who is being evaluated, the purpose of the evaluation is crucial to a successful evaluation. The types of evaluation are as follows:  1. Trainee reaction to the course  2. Knowledge and skill gained  3. Improvements to job performance  4. Business improvement  5. Return on investment (ROI)  This phase is unique in that throughout the ADDIE process, evaluation must be continually occurring throughout each phase.