great content on lead generation follow www.abc.com

1. Lead generation is one of the most common and traditional methods of marketing. It has
been adopted by marketers for years, in one way or another. However, the process of
collecting and collating authentic leads can be difficult sometimes. And if you’re looking for a
solution to your lead generation challenges, you’re in the right place!
In this blog, we’ll touch upon what lead generation is, and the most frequent lead generation
challenges people face. We’ll also look at the steps you can use if you’re stuck. So let’s go!
Why Is Lead Generation Important?
Lead generation marketing plays an important tool in expanding and promoting your
business. There are various reasons why lead generation is so important. We’ll list a few for
you:
It is the lead generation process that eventually turns a potential lead into an existing
customer for any brand, thus increasing sales.
In addition to that, the lead generation process lets you know exactly who your customers
are, and what their preferences are. And your customers learn how your brand can provide
solutions to their queries.
Furthermore, including an efficient lead generation process is important because it ensures a
hassle-free experience for both the potential customer with their query and for the brand
providing the solution to the query.
Relying on Referrals
Many companies tend to overlook their lead generation process in favor of focusing more on
referral and word-of-mouth marketing to generate sales. There’s no doubt that referrals and
word-of-mouth marketing are vital to any company’s sales and marketing strategies. But,
they are not enough.
A referral marketing strategy may not guarantee you authentic leads or be a cost-effective
strategy. Therefore, it is important to make sure that your business has a proper lead
generation campaign in place. It would be a methodical and sure-shot way to increase sales
as your prospective leads move down the steps and convert into customers.
2. Finding & Forming an Appropriate Lead Generation Strategy
Upon deciding to implement ayour next dilemma might be how to ensure your campaign is
successful.
To combat this, you should ensure you have enough relevant information about your
customers to be able to share your lead generation campaigns where they can find you. In
other words, you should know the preferences of your potential customers, their most
common queries and the methods they use to find their solutions.

2. Additionally, you can share this quiz as an advert on google or on any social media site,
depending on where your customers turn to for their solutions.
Collecting Enough Funds for Your Lead Generation Strategy
Sometimes, it can be hard to calculate exactly how much you should be spending on your
lead generation efforts, especially as a new business looking to expand further.
Do keep in mind that spending a luxurious amount of funds on your lead generation
techniques or campaigns will not be able to guarantee success.
Conversely, your lead generation strategy may seem simple to you, but may be impactful
enough for your potential leads to turn them into existing customers for your business.
You should ensure you target your customers regarding solutions to their queries, where
they can find them. Once you’d meet your targets for conversion rates and sales, you’ll
quickly see it wasn’t how much you spent on your campaign, but rather how much the
campaign meant to your customers that will get you far!
4. Generating Good Quality and Quantity of Leads
Our list of lead generation challenges would be incomplete without including this point!
Certain leads may abandon your lead generation campaign halfway, while others who may
be more relevant to your brand might not even be aware of your lead generation techniques
in the first place.
To avoid this, personalize certain elements of your lead generation campaign to engage
with customers on an individual level. And this can easily be achieved through interactive
content!
Let’s look at the brand Masculine Style as an example. The styling consultancy managed to
gather 35,000 leads, 137000 visits and increase their conversion rate by 26%! This was all
thanks to the personalized quiz they shared that allowed people to learn their archetype and
improve their personal style.
12 min read
Table of Contents
6 Most Common Lead Generation Challenges & Their Solutions
Quick Intro to Lead Generation
Why Is Lead Generation Important?
Lead Generation Challenges
Lead Generation Ideas & Solutions
Conclusion
FAQs
Lead generation is one of the most common and traditional methods of marketing. It has
been adopted by marketers for years, in one way or another. However, the process of
collecting and collating authentic leads can be difficult sometimes. And if you’re looking for a
solution to your lead generation challenges, you’re in the right place!
In this blog, we’ll touch upon what lead generation is, and the most frequent lead generation
challenges people face. We’ll also look at the steps you can use if you’re stuck. So let’s go!

3. lead generation challenges
Quick Intro to Lead Generation
What Is Lead Generation?
The process of acquiring potential customers’ contact information by invoking their interest in
the products or services of a company is referred to as lead generation. Every potential
customer is called a “lead”. Moreover, businesses may focus on generating leads for email
list-building, increasing sales, or simply for promoting the brand.
Why Is Lead Generation Important?
Lead generation marketing plays an important tool in expanding and promoting your
business. There are various reasons why lead generation is so important. We’ll list a few for
you:
It is the lead generation process that eventually turns a potential lead into an existing
customer for any brand, thus increasing sales.
In addition to that, the lead generation process lets you know exactly who your customers
are, and what their preferences are. And your customers learn how your brand can provide
solutions to their queries.
Furthermore, including an efficient lead generation process is important because it ensures a
hassle-free experience for both the potential customer with their query and for the brand
providing the solution to the query.
If you’d like to learn more about the basics of lead generation, check out our complete guide
to lead generation below!
Lead Generation Challenges
lead generation challenges
1. Merely Relying on Referrals
Many companies tend to overlook their lead generation process in favor of focusing more on
referral and word-of-mouth marketing to generate sales. There’s no doubt that referrals and
word-of-mouth marketing are vital to any company’s sales and marketing strategies. But,
they are not enough.
A referral marketing strategy may not guarantee you authentic leads or be a cost-effective
strategy. Therefore, it is important to make sure that your business has a proper lead
generation campaign in place. It would be a methodical and sure-shot way to increase sales
as your prospective leads move down the steps and convert into customers.
2. Finding & Forming an Appropriate Lead Generation Strategy
Upon deciding to implement a lead generation campaign, your next dilemma might be how
to ensure your campaign is successful.

4. To combat this, you should ensure you have enough relevant information about your
customers to be able to share your lead generation campaigns where they can find you. In
other words, you should know the preferences of your potential customers, their most
common queries and the methods they use to find their solutions.
For instance, if you run an automobile company, do your potential customers sometimes
have issues finding which kind of car they should buy? Do they then use google, or social
media sites to connect with other businesses to find the most appropriate options according
to their query? That’s too much work for them!
But, we’ve got a solution! Your lead generation campaign can include an interactive quiz that
would help potential customers find the best model/make of car according to their budget.
The process gets easy for your prospects!
Additionally, you can share this quiz as an advert on google or on any social media site,
depending on where your customers turn to for their solutions.
Not sure where to create your own interactive quiz? Try Outgrow for FREE now!
3. Collecting Enough Funds for Your Lead Generation Strategy
Sometimes, it can be hard to calculate exactly how much you should be spending on your
lead generation efforts, especially as a new business looking to expand further.
Do keep in mind that spending a luxurious amount of funds on your lead generation
techniques or campaigns will not be able to guarantee success.
Conversely, your lead generation strategy may seem simple to you, but may be impactful
enough for your potential leads to turn them into existing customers for your business.
You should ensure you target your customers regarding solutions to their queries, where
they can find them. Once you’d meet your targets for conversion rates and sales, you’ll
quickly see it wasn’t how much you spent on your campaign, but rather how much the
campaign meant to your customers that will get you far!
4. Generating Good Quality and Quantity of Leads
Our list of lead generation challenges would be incomplete without including this point!
Certain leads may abandon your lead generation campaign halfway, while others who may
be more relevant to your brand might not even be aware of your lead generation techniques
in the first place.
To avoid this, personalize certain elements of your lead generation campaign to engage
with customers on an individual level. And this can easily be achieved through interactive
content!

5. Let’s look at the brand Masculine Style as an example. The styling consultancy managed to
gather 35,000 leads, 137000 visits and increase their conversion rate by 26%! This was all
thanks to the personalized quiz they shared that allowed people to learn their archetype and
improve their personal style.
lead generation challenges
Want to learn more about how interactive experiences in lead generation can boost your
sales? Check out our blog here!
5. Tracking ROI for a Lead Generation Campaign
The next most frequent challenge is keeping track of how successful your lead generation
campaign was. Tracking the ROI of your lead generation campaigns enables you to learn
about the weak points in your campaign, and where you can do better to achieve a higher
conversion rate at the end.
It can be hard to find the most appropriate and reliable method for keeping track of your lead
generation metrics. And that’s where Outgrow’s builder can help ease the burden!
Our builder makes it effortless for you to track the performance and metrics of your
interactive content campaign using the Analytics tab. All the leads, visits and conversion
data can be easily accessed and analyzed right from where you made your interactive
content.
6. Nurturing New Leads Generated
The lead generation process does not end once you acquire your new leads. Rather, you
also need to focus on nurturing the new customers you have. In other words, you should
ensure you keep engaging consistently with your customers. This will ensure they come to
you first when looking for solutions to their future concerns.
Nurturing your customers will also help elevate your brand as they would feel heard and
appreciated if you keep engaging with them regularly. One of the most efficient ways to do
so at the end of your lead generation campaigns is through interactive content!
That’s exactly what online golf equipment retailer Golf Avenue managed to do! They shared
an interactive quiz titled “Guess Your Handicap” with their customers. Additionally, they
added different discounts and coupons within the quiz. This helped increase their customer
satisfaction and loyalty rates overall.
Now that we’ve discussed the most common lead generation challenges, let’s see how you
can find a fix for these troubles!
Lead Generation Ideas & Solutions
Now, let’s take a look at the most useful lead generation ideas and solutions!
1. Using Interactive Content

6. Incorporating interactive content in your lead generation techniques is an excellent way to
ensure the success of your campaign. Interactive content can help in –
a. Improving the quality and quantity of leads
This can be done by adding lead generation forms in your interactive quizzes/polls/surveys
that your potential customers must fill before accessing the quiz or the results of the quiz.
b. Promoting brand to newer customers or potential leads
Interactive content is increasing in popularity daily. Thus, creating your own viral interactive
quiz or poll can help increase awareness about your products and services far and wide
c. Increasing customer engagement
Sharing an interactive content piece with your customers on different platforms will give them
a chance to learn more about your brand in a fun and engaging manner.