The fitness industry in Indonesia has grown significantly in recent years and is expected to continue growing. The industry was valued at around USD XX million in 2015 and is projected to reach USD XX million by 2020, growing at a CAGR of XX%. The fitness services market is larger than the fitness equipment market and has been the dominant segment. Major factors fueling growth include rising incomes, changing lifestyles, increasing urbanization and the growing number of hotels, fitness clubs and subscribers. The organized fitness market is growing but remains relatively small compared to the unorganized sector. Key players like Gold's Gym and Fitness First have a major presence. Both the services and equipment markets are forecast to continue expanding in the coming years.

1. Indonesia Fitness Services and Equipment
Market Report – 2020 : Ken Research

4. • Product innovations, swelling growth of hotels and the increasing number of
fitness clubs have impelled the fitness equipment market in the past and this
development is expected to continue in the future. Indonesia Fitness Industry is
pulsating and has witnessed a valuation of USD~ million in FY’2015. Over the last
few years from FY’2011-FY’2015, the industry has observed an average annual
growth of ~% in value terms. The overall industry which comprises of fitness
services and equipment market is expected to grow at a CAGR of ~% from FY’2016
to FY’2020. The total industry revenue is expected to reach USD ~ million by the
end of FY’2020.
• Fitness Services Market Positioning
• The market size of fitness services in Indonesia had grown from USD ~ million in
2010 to USD ~ million in 2015. The revenues of the market, inclined at a CAGR of
~% for the period 2010-2015. An increased penetration of fitness services in the
corporate and specialized group trainers had also aided in the growth of this
market.

5. • Fitness Services Market Positioning
• The market size of fitness services in Indonesia had grown from USD ~ million in
2010 to USD ~ million in 2015. The revenues of the market, inclined at a CAGR of
~% for the period 2010-2015. An increased penetration of fitness services in the
corporate and specialized group trainers had also aided in the growth of this
market. The number of fitness centers in Indonesia is stupendously rising on
account of the rising demand for fitness service in the country. The number of
fitness centres in Indonesia has witnessed unstable growth rates during FY’2010-
FY’2015. The customer base for the fitness services market in Indonesia has been
on the rise due to the changing lifestyle pattern of the population. A CAGR of 9.9%
was observed from 2010-2015, in terms of number of subscribers.

6. • What Are The Major Factors Driving The Fitness Services Market In Indonesia?
The market size of fitness services in Indonesia had grown from around USD ~ million
in FY’2011 to USD ~ million in FY’2015. In terms of revenue, the fitness services
market observed a CAGR of ~% for the period FY’2011- FY’2015. The number of
subscribers to fitness services had also increased from around ~ thousand to ~
thousand, indicating a CAGR of ~ %. The market for Fitness Services has been
segmented on the basis of market structure, top cities, services offered, area of
the gym and subscription charges. The Indonesia fitness services market is highly
fragmented with around ~% of gyms and fitness centres belonging to the
unorganized sector (FY’2015). The organized players contributed only ~% and
include players like Gold’s Gym, Celebrity Fitness, Fitness First and 20fit. In terms
of revenue, organized fitness centres contributed around ~% while the
unorganized fitness players contributed ~%. It has been estimated that around ~%
of the fitness centres in the country were located in the top ten cities. Jakarta, the
capital city was estimated to have ~% share in terms of number of fitness centres
across Indonesia. The capital city along with Bekasi and Tangerang had a
cumulative of ~ fitness clubs and accounted for almost ~% share in terms of
number of fitness centres. The top 3 cities were also estimated to have
contributed the highest to revenue at a staggering ~%.

7. • Major Organized Players In Indonesia Fitness Services Market
• The fitness services market had around ~% share of organized players and ~%
share of unorganized players, in terms of number of fitness centres. However, the
organized players contributed almost ~% to total market revenue while the
unorganized players contributed around ~% to the fitness services market revenue.
Amongst all the players in the organized market, Gold’s Gym, Celebrity Fitness,
20Fit and Fitness First held the major share of approximately ~% in terms of
revenue generated from the organized sector. In terms of membership fee, 20fit
charged the highest with an annual subscription fee of around USD ~. They are an
EMS micro gym that provides specialized fitness equipments that helps in muscle
stimulation while working out. Due to this unique and focused service, they had a
much higher than average annual membership fee. With a customer base of
almost ~ members and a high membership fee, its share in total revenue of the
fitness services market was ~%, amounting to USD ~million in 2015

8. Future Prospects: Fitness Services
The short term outlook indicates revenues for the fitness services market is projected to
increase from USD ~million in FY’2015 to USD ~ in FY’2018. The number of fitness
centres was registered as ~ in FY’2015 and is projected to reach around ~ by
FY’2018. In addition to this, the number of subscribers enrolled to the fitness
services market was registered at ~thousand in FY’2015. This number is projected to
increase to ~ thousand in FY’2018. The growth in revenue from fitness services
market is directly dependent on the growth in the number of fitness centres and
subscribers to fitness services. The long term outlook projections indicate the
increase in revenue from the fitness services market from USD ~ million in FY’2018
to USD ~ million by FY’2020, achieving a CAGR of ~% from FY’2016-FY’2020.

9. • What Are Major Factors Driving The Fitness Equipment Market In Indonesia?
The revenue from the fitness equipment market increased from USD ~ million in
FY’2010 to USD ~ million in FY’2012. However, the revenue reduced to USD ~
million in FY’2015, indicating a CAGR of ~% from FY’2010- FY’2015. The major
players in Indonesia fitness equipment market are the foreign brands. They
constituted almost ~% of the sales volume and revenue in the fitness industry in
FY’2015.The users in the fitness equipment market can be broadly classified into
institutional and residential users. The institutional users had the largest
contribution in the fitness equipment sales in FY’2015 with a share of ~% in the
overall fitness equipment sales. Almost ~% of the institutional fitness equipment
revenue in FY’2015 was obtained from hotels. The share of revenue of fitness
equipment from the fitness clubs was around ~%. The corporate offices and sports
clubs contribution to revenue of the fitness equipment market was ~% and ~%
respectively.

10. • Future Prospects: Fitness Equipments
The market for fitness equipments in Indonesia is projected to grow at an augmented
rate in the near future due to favorable demographic conditions in the country.
The short term projections indicate the revenue from the fitness equipment
market to grow from USD ~million in FY’2016 to USD ~million by FY’2018. The long
term outlook for the fitness equipment market is projected to increase from USD ~
million in FY’2018 to USD ~ million by FY’2020, achieving a CAGR of ~% for the
FY’2016- FY’2020. The expansion in the market would persist as a result of the new
innovations in technology. Moreover, initiatives taken by the government to create
an investment friendly climate will help boost the establishment of more number
of gym centres in Indonesia, which would raise the demand for fitness equipments
as well. Also, the increasing participation of Indonesians in a number of sports
activities gives the fitness industry immense opportunity to expand.

11. • Future Propercts: Fitness Industry
• The short term projections for the fitness industry indicate revenues to increase
from USD ~million in FY’2015 to USD ~million by FY’2018. The fitness services
market contributed more to the overall revenues of the industry than the fitness
equipment market. This was because the major share of revenues was generated
from the subscription fees paid by the members enrolled with fitness clubs. The
fitness services market had dominated the fitness industry in the past and this
behavior is expected to continue in the future as well. The long term outlook for
the fitness industry indicates the revenues to grow from USD ~million in FY’2018
to USD ~million by the end of FY’2020, achieving a CAGR of ~% from FY’2016-
FY’2020. A few major trends in the fitness industry would serve as growth drivers
for the industry. The technological improvements in the physical equipment sector
and the demand for work out schedules would open a wide area of possibilities for
gym centres to expand their services. Moreover, the personalized training
programs in various gym centres would increasingly be preferred. With personal
attention from the trainers, the effectiveness of training increases.

12. • Source: https://www.kenresearch.com/healthcare/general-
healthcare/indonesia-club-fitness-equipment-market-
research-report/11402-91.html
• Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
• Website : https://www.kenresearch.com

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