Management students Introductroy Notes Presentation

1. CULTURE 1
CULTURE AND SUB
CULTURE

2. CULTURE 2
Culture
The sum total of learned beliefs, values, and
customs that serve to regulate the consumer
behavior of members of a particular society.

3. CULTURE 3
Culture
Culture offers order, direction, and guidance
in all phases of human problem solving:
When to eat, Where to eat,
What to eat for each meal,
What to serve guests at a dinner party,
picnic, or wedding.

4. CULTURE 4
Forms of Cultural Learning
 Formal Learning
 Informal Learning
 Technical Learning

5. CULTURE 5
Issues in Culture
 Enculturation and acculturation
 Language and symbols
 Ritual
 Sharing of Culture

6. CULTURE 6
Cultural Factors

7. CULTURE 7
Values, Norms, and Sanctions

8. CULTURE 8
Nature of Subcultures
A segment of a larger culture
whose members share
distinguishing patterns of behavior.

9. CULTURE 9
Identification Produces Unique
Market Behaviors

10. CULTURE 10
Types of Subcultures
Types of Subcultures:
 Ethnic
 Religious
 Regional
Commonalities and differences:
 Demographics
 Consumer Groups
 Media
 Marketing Strategy