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1. What Are They Selling You in
Fast Food Advertising?
Nirav Patel Hoboken

2. Big Budgets
• In 2012, the fast food industry spent $4.6
billion in advertising
• McDonalds alone spent $972 million to
advertise its products; that’s almost 3 times
more than all fruit, vegetable, milk, and
bottled water advertisers combined.

3. The Intended Targets
• Just six companies are responsible for producing over 70 percent of
television ads seen by kids.
o McDonald's, Subway, Burger King, Domino's, Wendy's and Yum!
Brands (Taco Bell, Pizza Hut, KFC)
• Of the top 25 fast food advertisers, 19 raised their rates of advertising to
preschoolers, and 14 increased the number of ads to older children.
• In 2012, U.S. preschoolers were estimated to have viewed 2.8 fast food
ads on TV each day
o Children between 6-11 years old viewed 3.2 ads
o Teens viewed an average of 4.8 ads

4. The Business of Food

5. What Are They Selling You?
• A 2013 report from the Center for Science in
the Public Interest which examined 34 fast
food restaurants found 97 percent of kid’s
meals do not meet recommended nutrition
standards.
• The percentage of kids meals which classify
as “healthy” stands at 1 percent.

6. What are they selling you?
Fast food ads also use an emotional appeal to sell their products...
While you may think their commercials are only
trying to sell a soda or burger, they are also selling
an image of happiness.
Emotional appeal is used to create a positive
association with the product being advertised.
This is used to increase the products “likeability” in hopes the consumer will
later select the product being sold.

7. Effects on Health
Exposure to fast food advertising can
potentially have negative effects on the diets
of children and teens...
• It is estimated that every day, 33 percent of
children (2-11) and 41 percent of teens (12-
19) consume fast food.

8. Effects on Health
• Daily caloric intake is increased by 126 calories for
children and 310 calories by consuming fast food.
• The amount of total sugar, total fat, and sodium is also
increased.
• Over consumption of fast food can lead to:
o Cardiovascular disease
o Cancer
o Liver disease
o Type-2 diabetes

9. Where are the Health Food Ads?
• The Centers for Disease Control’s budget for the
nutrition, physical activity, and obesity of all Americans
is limited to around $41 million.
• The US Department of Agriculture’s Team Nutrition
whose main objective is to improve kids eating and
activity habits has an annual budget of $10 million.
These numbers are a significant contrast from the
multi-billion dollar budget of the fast food industry...

10. Got Health?
What can be done to
promote health food?
“We must change the game. We can help
solve the obesity crisis by stealing junk food’s
playbook, by creating passion for produce, by
becoming demand creators, not just growers
and processors.”
-Jeffrey Dunn
Former President of Coca-Cola

11. Thanks