Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.

1. Building Your Own Personal Brand
Find your Strengths
Personal Brand
Uncover Brand Values Bring your stories alive

2. “The truth is, others have
already created a personal brand
for you within seconds ”

3. Back story
• Internet is full of content on Personal Branding. Just search google
and you will come across concepts, ideas, models and frameworks on
PB. While most explain quite in detail the what and why of Branding.
Many concepts tend to contradict and confuse, often failing to
accurately deliver The How of it?
• How does one go about building a unique brand for oneself?

4. Back story
• Over the last 2 decades, I have applied common logic, shamelessly
copied, applied design thinking, experimented with multiple
iterations, and only now seem to have arrived at something i am
comfortable to call my Own Brand. But, the good news is you don't
have to wait that long.
• “You are a brand”. You are in charge of your brand. There is no single
path to success. And there is no one right way to create the brand
called You”

6. Start Up Mentality
Unity
Friendships

7. “To create a world-class
educational that allows
students to fully develop
their professional abilities
and that fosters a strong
sense of responsibility and
ethics”

8. ISBM
IIM
XLRI
SIBM

14. World Outside ISBM
2002- 2020

15. Year 2000-2007
Y2K Bug
Sept 11 Twin Tower Attack

16. Year 2007-20014
Global Economic Crisis
SARS

17. Year 2014-20019
Digital Marketing Boom
I-Phone Launch

18. Being Present
Attitude
Gratitude

19. Start-up
Resilience
Superhero
X
o
X

20. Your Personal Brand
Reality
Perception
+Your Experince
Your Credentials
Your Self Worth
Authenticity
Your Values
Your Network Relationships

21. Do I need a personal brand?
Trust and authority:
Having a personal brand helps to build trust with your
audience, and position you as an authority and a thought
leader in your industry.
Get featured in media:
Having a personal brand makes it easier for you to pitch
and be found by media (online publications, magazines,
television, radio, podcasts, etc.). The media is in constant
search of experts that can share their insights with their
audience.
Build your network:
When you have a personal brand that clearly articulates
who you are, what you do, and how you help others, it
makes it easier for other people and entrepreneurs to
see value in connecting with you. You can leverage your
personal brand to build your network, both online and
offline, quickly and effectively.
Attract more clients:
Building a personal brand that positions you as the go-to
expert in a specific industry or niche helps you to attract more
of your ideal clients. When you’re positioned as an expert, it’s
also easier for people to refer clients to you.
Premium pricing:
Having a strong personal brand helps justify charging
premium prices for your products and services. Without a
brand, you become a commodity that competes on price. And
there will always be competitors that can beat your price.
•Create a lasting platform:
Over time, your business will evolve. You may even start
multiple businesses in different industries over the course of
your career. Your personal brand stays with you as you move
from one venture to the next.

22. Why Linked In?
• Get recommendations and endorsements.
• Write professional articles about your area of specialization.
• Approach magazines directly to see if they will publish your article in
a blog post.
• Gain exposure on TV & channels
• Attract speaking engagements or opportunities.

23. Rule #1
People
don’t think how they feel,
don’t say what they think,
and
don’t do what they say.
The only way you will learn this is the hard way.

24. Rule #2
Brand building takes time and needs repeated exposure.
Its expensive because you need to reach as many people
who might consider you even if at that exact moment in
time they’re not ready to engage with you.
So, make sure you’re in it for the long game.

25. Rule #3
Personal Brands should strike a balance between short term
and long-term activity.
Rule of thumb
60% long-term activity, ( Emotional)
40% Short –term ( Rational)
So, make sure you strike the right balance

26. 40% Peers, Ex-collogues, Alumni
People already exposed and attracted to your brand.
Limited scope to influence, but the effects are
immediate.
60%
40%
60% Future employers, Media, Start-up
People not exposed to your brand, but crucial for
future. Targeting this group will result in the
biggest paybacks, relatively expensive to reach.
Seduction takes time.
Long Term
Short Term

27. 50:30:20
20%
30%
50%Coach Mentees
Peers & Colleagues
Experts & Thought Leaders
Like, Share, Subscribe, Retweet
Engage & Contribute
Get Recommendations
Co-create
Seek Endorsements
Network
Consult Pro Bono
Introduce

28. Reason to Believe.
Skills is learnt, but forgotten
if not practiced consistently
Finding & Living my own definition of success.
Purpose is not a marketing tagline, slogan or
an ad campaign.
Purpose
Core Values
Skills Strengths
Credible Elements
Principles that guide my every actions.
Strengths - Inborn abilities,
curiosities, passions that lasts a
lifetime
Personal Brand Pyramid

29. Content Marketing
Your Subject Matter What People Want?
You
1. Limit your content to 2-3 themes!
2. Make sure your theme adds value to
your users.
3. Don’t duplicate content.
4. Expand it further.
3 P’s of Personal Brand
1. Point of view – Your brand’s firm belief.
2. Promise - This is the way that your brand promises to act
3. Personality - This is the way that your brand speaks. Your
tone of voice.

30. Brand Stories have a shape.
With ups and downs. Highs and lows.

31. Hi!
My Name is
Nimish Varma

32. Purpose

33. Reason to Believe.
Skills is learnt, but forgotten
if not practiced consistently
Finding & Living my own definition of success.
Nimish Varma Brand Pyramid
Purpose
Gratitude
Creativity
Social Intelligence
Devotion
Principles that guide my every actions.
Strengths - Inborn abilities,
passions that lasts a lifetime
Love
Spirituality
Active Volunteering
Storytelling

34. Spirituality

35. Social

36. Gratitude

37. LOVE

38. Nimish Varma - Personal Brand on Social Media
Facebook
Linked In
Instagram

39. Core Value Rituals
Symbols
Role
Models
Hofstede Model
The Soul
Actions that bring
the soul to life..
The role models that
exemplify the rituals
The symbols tangible “ things”
that define your personal brand.

40. Let’s
Talk
about
YOU?

41. Task 1. Tell me something about yourself?
Introduce yourself in a video. Shoot a video and share via what’s app + create a 1 slide profile
1. Elevator Pitch 60- 90 secs 2. Staircase Pitch 120- 240 sec
1.Tailor Your Answer
2.Know your Audience
3.Keep It Professional
4.Inject some Passion into Your
Answer
5.Be Succinct
6.Practice (But Don’t Memorize)
7.Keep It Positive
8.Remember This is Often Your First
Impression, and It Matters
A simple and effective formula for structuring your
response: present, past, future.
•Present: Talk a little bit about what your current
role is, the scope of it, and perhaps a big recent
accomplishment.
•Past: Tell the interviewer how you got there and/or
mention previous experience that’s relevant to the
job and company you’re applying for.
•Future: Segue into what you’re looking to do next
and why you’re interested in this gig (and a great fit
for it, too).

42. Example

43. “Much has changed in the business world, but the need to attract,
nurture and retain customers has never been so critical to delivering
business results. My background in Marketing is in creating value
differentiation whether its Bosch Built- in-Designer Kitchens or
Nippon Steel's ingredient technology experience.
Most recently building meaningful relationship with influencers to
develop a new category of Smart Toilets.
At the end of the day, i always put myself in the customer's’ shoes.
Would i want that disconnected, transnational experience or a well-
thought through touch that guides me through my personal
journey? The answer is clear!
I am a public speaker, an opinion leader, and currently working on
my first book on Mindfulness called 'Just Be’. In my leisure time I love
to meditate and volunteer with Down Syndrome Association”
Nimish Varma.

44. Task 2. Articulate your Brand Pyramid?
Personal Brand Pyramid is a helpful way to
understand what matters to you?
What is the soul of your brand?
People typically recognize you for what you can do
(i.e. your strengths & skills), but the highest level of
branding is when people recognize you for your core
values and your purpose.
Something you never compromise on.

45. Tip- Choose your core values that fits.

46. Task 3. Design your Brand Moodboard?

47. 3. Meditator
“Nimish is a high-energy team-player with a natural flair for
marketing.”
Font- GT America - 18
Pantone Black & White-
Designer Kitchen
Luxury Bathroom
2. Digital Marketing
1. Storyteller
“Nimish is a creative manager”
Example

48. Task 4. Applying Design Thinking to Iterate
Empathize
Define
IdeatePrototype
Test
Brand
Pyramid
Interview
seek to understand
Prioritize
eliminate
Moodboard
Find what
works?
pivot