The Sisterhood is an elite group of female athletes talented in many ways, toned to perfection, with killer looks and on a mission to keep boldly going where no other girl has gone before. Their fundraising parties are as notorious as their sporting achievements... take a look at these slides if you think if you think the Sisterhood is a perfect partner to your brand...

1. THE SISTERHOOD
Ordinary Girls Achieving Extraordinary Things

2. Executive summary
The Sisterhood - are a team of 50 extremely photogenic women from a
variety of professions and sporting backgrounds, ranging from professional
athletes to women who haven’t taken part in sport for over 10 years. They’ve
spent the past 3 years taking part in adventure races, triathlons, dragon boat
regattas, raft races, swimming seas, running ultra marathons, climbing
kilimanjaro and other events round the world. The Sisterhood’s Art of Sport
Calender featuring sporting celebrities such as Freddie Flintoff and Josh
Lewsey was picked up by the Sun and sold as The Sun’s 2008 calender.
The Charity - The Sisterhood are united in their goal to raise £50,000 per
year for The Babes in Arms Appeal: carrying out research and humanitarian
aid protecting mothers and babies around the world. To date over £200,000
has been raised.
www.sisterhoodchallenge.com

3. SISTERHOOD CHALLENGES
MEDIA OPPORTUNITIES
HOW TO GET INVOLVED

4. World Record Holders
• In September 2008 16 Sisterhood members took part in The Great Amazon
Raft Race in Peru and completed 120miles over 3 days sponsored by
Aspect Capital and Collins Stewart finishing first in the international
women’s race
• On Saturday 25th August 2007, sixteen intrepid, fearless, toned-to-
perfection girls dared to go where no woman in her right mind has ever
gone before and dragonboat across the English Channel, sponsored by
Scion Films and Collins Stewart in a world record time of 3hrs 41mins.

5. The Hood Mission cont…

6. Sisterhood 2010
• Double the girls
• Double the events
• Double the exposure for sponsors
• An established international media profile
• Affiliations with high profile organisations eg
Sports Relief, TalkSport Radio, Sweaty Betty
and sports personalities
• The Sisterhood has fast become an
inspirational brand

7. The Sisterhood Charity Information
The Babes In Arms Appeal is dedicated to funding research and humanitarian aid for the protection of
mothers and enfants around the world including research into Cot Death, miscariages, HIV transmission
as well as rape counselling in Eastern Congo.
It is an appeal within 2 charities NPIMR for its medical research work and IMET2000 for its international
aid work. By combining research and aid Babes in Arms is in a strong position to help women all over
the world. The main fundraising events are coordinated by the Sisterhood including record breaking
sporting challenges and high profile social events.
Originally set up in 1991 by Grace Tye to fund research into cot death Babes in Arms has now
expanded to include international aid projects in Palestine, Senegal before teaming up in 2008 with
Leah Chisughi to protect the women and children of Eastern Congo.
In 2008 Médecins Sans Frontières estimated that 75% of all the rape cases it dealt with worldwide were
in eastern Congo. Many are left HIV positive and pregnant. Congolese human rights groups estimate
seven out of 10 women have been raped. Human rights groups say that while rape is a product of many
conflicts, its systematic nature in Congo makes it a “weapon of war” used to terrorise and punish
communities or as a tool of ethnic cleansing.
Doctors say the onslaught against women is notable not only for its scale but for its brutality. Gang rapes
are commonplace and frequently accompanied by torture in which women are mutilated by having guns
or stakes thrust into their vaginas, or their genitals slashed with knives. One in four who make it to
hospitals in Goma and Rutshuru require major surgery. More than a third are teenagers.
Babes in Arms believes the violation of women and children is unacceptable

8. Challenges and Events
Nov Apr May Jul Aug Sep
EVENT LOCATION INFO 09 10 10 10 10 10
Sisterhood Ball Jumeirah Ball hosted by Rhodri Williams 1st
Carlton Tower and Chris Sheasby
Costa Rica Coast to Costa Rica 5 day adventure race across 15th
Coast Costa Rica
Vogolonga Race Venice, Italy 42km race round the canals of 23rd
Venice
White collar/ thong London White tie fundraising event TBA
boxing night
Bosphorus Swim Istanbul, Turkey 6.5km swim 20th
Botzwana mountain Botzwana/ 5 day mountain bike marathon TBA
bike zimbawe
Great River Race London 40km race down the Thames 12th
Arch to Arc London -Paris Relay triathlon from London to TBA
Paris

9. Photo Gallery

10. SISTERHOOD CHALLENGES
MEDIA OPPORTUNITIES
HOW TO GET INVOLVED

11. Sisters in the media
The Sisterhood are an extremely well connected group of women from a
variety of professions and industry sectors. Publicity surrounding the
group has reached all corners of the world including front page of The
Daily Telegraph, Front page Evening Standard, Daily Mail, Australian
Telegraph, Hello magazine, South African Sunday Times as well as TV
appearances on This Morning ITV show, ITN news, Channel 5 news and
Radio Talksport.

12. An irresistible media story…
Ordinary Girls Achieving Extraordinary Things
There are four key elements that make this an irresistible
story for the media and therefore strong brand exposure for
Project Partners:
• They attempt to compete in the extreme sports arena where
men normally dominate
• The Sisterhood often race The Sisterwood - Beauty Vs
Brawn! A classic battle of the sexes story line.
• The Sisterhood are all incredibly attractive: this photogenic and
telegenic group of women get attention wherever they go.
• Media history to build on: The Sisterhood gained global awareness in
2007/08 and became an inspirational phenomenon with girls clamouring to join. A
number of the girls already have careers in the media and are constantly being asked
‘what next?’.

13. Sisters already in the media
Within the team are a number of women with an established media profile who we
will be utilising to further our media coverage and raise awareness, including:
Elizabeth McClarnon is one third of Britains biggest girl band Atomic
Kitten and has travelled the world on sell out tours, has countless awards
and number 1 singles and albums under her belt and sold 10 million
records globally. Since her early Atomic Kitten days, Liz has effortlessly
made the leap from starlet to superstar, been schmoozed by Hollywood
hotshots and partied with pop royalty. Since then Liz has been busy in the
studio writing great song after great song. Her debut album was released
in 2009. In July 2008 Liz swapped her microphone for an apron, as she
took part in the new BBC 1 prime time, series of Celebrity Masterchef
where she triumphed in being crowned Celebrity Masterchef winner.
Helen Skelton Is one of the pin up Blue Peter Show presenters. She has a BA
degree in journalism. During her time at college, she worked as an extra on Corination
Street and Cutting It. She was a reporter and occasional presenter on children's news
programme Newsround before being revealed as a new Blue Peter presenter on in 2008.
In April 2009, Skelton became only the second woman to ever to finish the gruelling 78
mile Namibia Ultra Marathon. She managed the desert run in 23 hours and 45 minutes.
She is currently in training to kayak the entire length of the Amazon for Sports Relief
Emma Sayle – Sisterhood Captain Was no 71 in Time Out London’s Movers &
London’
Shakers list. Having founded two companies in the UK’s upmarket adult industry she recently
UK’
launched a PR Company and bespoke fitness company. When not pursuing world domination
she can be found covered in mud, on a surf board, breaking squash rackets on walls, playing
dirty in triathlons and most recently completing the worlds toughest footrace Le Marathon de
Sables. Currently training for the UK half iron man and can often be found at 4am after a night
out practicing her swimming technique naked in the serpentine or climbing Kilimanjaro for fun.

14. Debra Searle MBE is a Professional Adventurer and has represented Great Britain
in Dragon Boat Racing, winning numerous World Championship medals. Debra hit the
front pages after famously rowing single-handedly across the Atlantic after her husband
was rescued from their two man boat. Debra divides her time between presenting for the
BBC on programmes such as Grandstand and completing sponsored adventures, such
as sailing around Antarctica and competing in the world’s longest canoe race. She is
also the youngest and only female on the board of Trustees of the Duke of Edinburgh’s
Award alongside HRH Prince Philip and HRH Prince Edward.
Kate Spicer is one of the UK’s leading lifestyle journalists with regular
features appearing in the Sunday Times Style magazine and highbrow
glossies. Suffering from multiple personality issues, she flits between
triathlons and disappearing for several days on mysterious 'assignments'.
Has a body like a highly trained journalist.
Nikki Moore is also known as Gadget Girl and is a technology writer and
presenter. She is the gadget girl on BBC2 Something for the Weekend, has a
weekly gadget slot on Talk Radio Europe and BBC radio and a weekly column in the
Metro. She has also appeared on Al Jazeera news as their technology expert. Other
work includes working with WISE (women into science and engineering)
encouraging young women to get more involved in technology. When shes not
being a total geek her drinking ability honed ‘oup north means she can drink any
alpha male under the table at pace.
Bean Sopwith is a top British Freeclimber and all round adventurer. She has
climbed full time in some of the world’s top destinations and worked as a climbing
advisor on a number of TV shows. She has recently stared in ITV’s primetime
programme Jack Osbourne: Adrenaline Junkie 2 where she teamed up with Jack
Osbourne (son of rock legend Ozzy Osborne) in pursuit of non-stop adventure.

15. SISTERHOOD CHALLENGES
MEDIA OPPORTUNITIES
HOW TO GET INVOLVED

16. SPONSORSHIP
OPPORTUNITIES
This Sisterhood project offers a package of
commercial benefits, from client hospitality
opportunities to positive UK media exposure.
Senior Project
Partners
Title Sisterhood Secondary
We are
Sponsor looking for: Partners
Specific Event
Partners
This is a feel good project with charity fundraising at its core. Project Partners
must be happy to support our goal of raising money for Babes in Arms

17. THE SISTERHOOD TITLE SPONSOR-
£10,000
• Branding of the Sisterhood
The ‘xxxx’ Sisterhood
• Branding rights-
– Branding on all Sisterhood specific equipment
– Logo on crew and shore team clothing for all events
– Logos and images on Website & all collateral, literature and advertising
– Branding on support vessels and support vehicles during the race
• Use of all crew images for PR & promotional
activities for 12 months

18. TITLE SPONSOR- cont..
• Client and/or staff opportunities E.g. Social parties, Joining the
team in Venice, other races and fundraising events
• A selection of The Sisterhood to attend sponsors corporate
functions
• Event promo opportunities to reach new clients e.g. boards at
entrance to events etc
• Flexibility to adapt package to fit your internal and external
marketing objectives

19. SENIOR PROJECT PARTNER-
£7,500
• Branding rights -
– Logo on crew and shore team clothing for all events
– Website & all collateral, literature and advertising
• Use of Sisterhood images for PR & promotional activities for 12 months
• Client and/or staff opportunities E.g. Cabaret Night, Joining the team in Venice or down the
Amazon.
• A selection of The Sisterhood to attend Sponsors functions
• Event promo opportunities to reach new clients e.g. boards at entrance to events etc
• Staff/Client and Sisterhood combined teams in various adventure races/ triathlons
• Flexibility to adapt package to fit your internal and external marketing objectives

20. SECONDARY PARTNER
£5,000
• Branding
– Logo on crew and shore team
clothing for all races
– Branding and recognition
of business support made on the team
website, related Sisterhood materials and
all media material
• Use of Sisterhood image for PR & promotional activities for 12
months

21. Specific Event Partners
Dependent on event -
£5,000 +
• Branding
– Logo on event specific kit and equipment
– Branding and recognition
of business support made on the team
website, related Sisterhood materials and
all media material
• Use of Sisterhood image for PR & promotional activities for 12
months
• Client/staff hospitality opportunities
• A selection of The Sisterhood to attend sponsors functions

22. CONTACT US
Emma Sayle
07979 8173363
emmasayle@gmail.com
www.sisterhoodchallenge.com