Mamaearth is an Indian brand that offers a range of personal care and baby care products made with natural and organic ingredients. The brand was founded in 2016 by a couple, Varun and Ghazal Alagh, with a mission to provide safe, natural, and toxin-free products for the whole family. Mamaearth's products are dermatologically tested and free from harmful chemicals like parabens, sulfates, mineral oil, and synthetic fragrances. The brand's product range includes shampoos, conditioners, body lotions, face washes, face masks, hair oils, and baby care products like diaper rash creams, body washes, and massage oils. Mamaearth is also committed to sustainability and uses eco-friendly packaging and practices.

1. Presented by:-
Nikita Chourey

2. OVERVIEW
FOUNDED
2016
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FOUNDER
Varun Alagh and Ghazal
Alagh
HEADQUATERS
Gurgaon,Haryana
STATUS
Private
INDUSTRY
Personal Products
EMPLOYES
450

3. ABOUT
MISSION
• Mamaearth mission is
to make safe, chemical
free products available
to all babies in India.
AWARD
• Mamaearth is 1st Asian
Brand with a Made Safe
certificate.
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4. HOW WAS MAMAEARTH STARTED???
When Varun and Ghazal doesnot
find right product for their baby.
At that time Mamaearth started with
the purpose of providing toxin free
products for babies since they
could not find the right products
for our baby.
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5. PRODUCT CATEGORY
Subtitle

6. MARKET STRATEGY
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7. COMPETITORS
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M A M A EA R T H
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8. GROWTH
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9. HOW MAMAEARTH PROMOTE
THEIR PRODUCT
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A) DIGITAL CAMPAIGNS
B) YOUTUBE MARKETING
C) INFLUENCER MARKETING

10. DIGITAL CAMPAIGNS
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1st Qtr 2nd Qtr
90%
Digital
Campaigns
10%
TV
ADS • They established digital
campaigns such as
"Plant Goodness," which
involves planting a tree
for every order’.
• "Plastic Positivity," which
focuses on plastic
recycling. This helped in
developing their
reputation as an eco-
friendly brand.

11. YOUTUBE MARKETING
 Without a doubt, YouTube
has developed into one of
the most effective platforms
for building brand
awareness.
 More than half of people
would rather watch YouTube
reviews than read about
products. Because of this,
brands want to utilise the
site to its best potential.
 Mamaearth took advantage
of this as well, running
YouTube campaigns for
brand awareness.
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12. INFLUENCER
MARKETING
 The company signed on actress
Shilpa Shetty, whose persona
emphasises fitness and health.
 However, Sara Ali Khan was
selected to be the brand
ambassador in 2021.
 Additionally, partnerships with mom
bloggers and influencers helped the
brand come across as a coveted
one. The entire value of the brand
has risen as a result of influencer
marketing.
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13. REPORTS
REVENUE(2021-22)
•
TARGET AUDIENCE
•
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14. SEO RESULTS
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15. On-Page Seo And Off- Page Seo
• Mama Earth's website has an authority score of 51, receives 2
million visitors from organic search, and 219.2K visitors come
from paid search.
• The content of the website is fully optimised for search engines
and has a good number of keywords.
• Since September 2021, Mama Earth has gained more
backlinks, and this trend has persisted.
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16. REVENUE
FROM
2019-2022
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PRESENTATION
TITLE
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17. WHY MAMAEARTH IS SO
SUCCESSFUL?
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STRONG
ONLINE
PRESENCE
GROWING
CUSTOME
R BASE
INNOVATION
PRODUCT
RANGE

18. Testimony & Reviews
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19. Thank you
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