1. Event Express 360⁰
Mary Davis, Danielle Hassard, and Nija Taylor

2. Mission Statement
O“Event Express 360’s mission is to
safely transport hardworking college
students with an affordable exciting
escape from their day to day
routine, with transportation to
sporting events, concerts, and
weekend activities.”

3. SWOT Analysis
Affordable, Convenient,
Responsible Liability, School Breaks
Expand into other markets, new
territories, grow business,
overnight events,
Legal repercussions, threat of
substitutes,

4. Target Market
O Berks County College Students
O Albright, Alvernia, Penn State Berks, RACC
O Age 18-22
O Annual Income less than $20,000 a year
O Enjoy sporting events, concerts, and lively
atmospheres

5. Competition Analysis
O Taxi Services
O Albright’s SGA Shuttle
O Bus services: Greyhound, Beiber, etc.
O DD’s (free)

6. Competitive Advantage
O Affordable transportation
O Taking college students to the events
that they want to go to
O No other transportation service like this

7. Marketing Objectives/ Goals
O Over the next 5 years, we want to
expand into 3 new counties
O If the demand becomes great enough
we may expand our services for use by
residents of surrounding areas rather
than just college students. And we may
offer more activities throughout the
year.

8. Strategy
O Product differentiation
O Positioning – Berks County, Reading PA
O Distribution
O Promotion – Print Ads, Internet Ads
O Branding

9. Marketing Activities
O Print Ads
O Flyers
O Discount cards
O Referral dollars
O Event suggestion Contest

10. Business Analysis and
Financials
Breakeven Analysis
Fixed and Variable Costs Year 1 Year 2
Raw Costs 73,145.00$ 60,000
Employee Costs 37,161.00$ 39000
Total Costs 110,306.00$ 99,000
Projected Market Revenue Year 1 Year 2 (10%) Year 3 (15%) Year 4 (12%) Year 5 (15%)
204,525.00$ 224,977.50$ 235,203.75$ 229,068.00$ 235,203.75$
Total Revenue 204,525.00$ 224,977.50$ 235,203.75$ 229,068.00$ 235,203.75$
Profit Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 204,525.00$ 224,977.50$ 235,203.75$ 229,068.00$ 235,203.75$
Expenses 110,306.00$ 99,000 99,000 99,000 99,000
Total Profit 94,219.00$ 125,977.50$ 136,203.75$ 130,068.00$ 136,203.75$