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Tune up your sales and marketing alignment goals


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How do you achieve marketing and sales alignment goals and how do you maintain a healthy relationship betweens those teams in a growing company? Adam Singh has helped multiple companies work toward marketing and sales alignment. Today, he shares his experience and tips from what's he learned along the way.

Published in: Marketing
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Tune up your sales and marketing alignment goals

  1. 1. Sales and Marketing Alignment Learnings From the Past Year
  2. 2. Hello! Adam Singh Online Marketing Manager ShipStation @AdamHSingh
  3. 3. Implement a framework of data-driven tools and practices that help our sales and marketing teams work better together as a single, revenue-generating organization through a four-step process.
  4. 4. TO ALIGN SALES AND MARKETING 1. Standardize Funnel Stages 2. Formalize a Commitment (SLA) 3. Generate Dashboards and Reports 4. Hold Regular Meetings
  5. 5. 1. Standardize Funnel Stages
  6. 6. Ununified Picture of the Funnel HubSpot’s Stages (Marketing) SFDC’s Stages (Sales) ShipStation App Stages (Product)
  7. 7. Shared Data Dictionary
  8. 8. 2. Formalize a Commitment (SLA)
  9. 9. Sales “Timely Follow Up with All Leads” The Commitment Marketing “Target the Sources of Our Most Profitable Customers”
  10. 10. Customer Development Interviews
  11. 11. Result: Doubled Our Support Staff
  12. 12. 3. Generate Dashboards and Reports
  13. 13. Solution Customer Data Platform ShipStation Data Stack Business Intelligence (BI)
  14. 14. Saved 30 Min / Day + 1 Day / Month!!
  15. 15. 4. Hold Regular Meetings
  16. 16. Too Many Meetings Already Time = Money
  17. 17. Solution Incorporated into Existing Meetings Attend Events Together
  18. 18. 204% YoY Growth 170+ Partners Canada, UK, and Australia
  19. 19. Thank You!! Questions? SPECIAL OFFER: 2 Months Free of ShipStation! Use Offer Code HUG2017
  20. 20. Resources ➢ Data Dictionary: How to Build One for Your SaaS Business ➢ Rediscovering Multichannel Marketing Opportunities in a Changing Ecommerce Landscape ➢ 26 Resources to Help You Master Customer Development Interviews ➢ Oregon Coast Highway 101 Mile by Mile Travel Guide