1. CENTRAL
F&B Concept
Doha
Designed by Nicolas Frangos
1

2. TABLE OF CONTENTS
1 Title Page
2 Table of Contents
3 Sophisticated Trendy
Elegance
4 Central Concept
5 Changing Moods
6 Menu Concept
7 Top of the Morning
8 Sample Breakfast
Menu
9 Business Like
10 Sample Lunch
Menu
11 Anyone for Tea
12 Sample Tea Menus
13 On Trend Elegance
14 Sample Evening
Menu
15 Sample Dessert
Menu
16 Love the Food
17 Just Juice
18 Mocktails List
19 Aqua Bar
20 Aqua List
21 Coffees and Teas
22 Patisserie Concept
23 Marquis Patisserie
24 Looks Good Enough
to Eat
25 Personnel
26 Ladies Serving
Ladies and Gentlemen
2

3. SOPHISTICATED TRENDY
ELEGANCE
Our aim is the time-honoured
quality of simply sophisticated
elegance
Inspired by the timeless elegance
of Paris and Rome and the urban
attitude of Manhattan, interpreted
through the modern sophistication
of the Gulf
This outlet should be “the place to
be” for travellers, businessmen,
and Doha residents alike
3

4. CENTRAL CONCEPT
Having the advantage of a central
location, and being a well-known hotel
as a result of this, it is time to make
use of the opportunity of the
rebranding to raise the quality of Food
and Beverage outlets
We hope to be known in the future for
our quality of service and for our
outstanding Food and Beverage. This
outlet has been developed in line with
the “brand characteristics” in order to
become a hotspot in the heart of the
city
With innovation and cutting edge
food design we can create an outlet
that will bring in the most discerning
of Doha clientele
4

5. CHANGING MOODS
Top of the Morning
Business Like
Tea Time
On-Trend Elegance
Just Juice
Mocktails
Aqua Bar
Coffee and Tea from
around the World
5

6. MENU CONCEPT
Simple
Stylish
Quick
Different
Innovative
Easy to prepare
Quickly put together
Pretty as a picture
Tastes as good as it looks
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7. TOP OF THE MORNING
Ready from 7am
7
Anticipation of the day
Unique
Fresh
Bright
Novel

8. SAMPLE BREAKFAST MENU
Teas and Coffees from around the world. To be
savoured and not rushed, Double serving with three
types of sugar and trendy china. Choice of milk and
temperatures
Freshly-made bakery basket with mini chocolate
croissant, cinnamon rolls, muffins, butter croissants,
etc.
Assorted cookies served in a fashionable box (tea
cookies, drop cookies, shortbread, biscotti, etc.)
Pancake breakfast savoury or sweet.
Brioche filled with raspberries or blueberries etc.
Vanilla yoghurt with fresh strawberries.
Steel-cut Irish oatmeal with berries, raisins, brown
sugar etc.
Oats Middle Eastern Style (With Dates)
Hot muffin with grilled halloumi and beef bacon.
Mini Quiches
Breakfast Pick-me-ups
French egg toast
Selection of fresh fruits presented in a fashionable
dish 8

9. BUSINESS LIKE
Ready from 12pm
Quick
Point of Conversation
Flavoursome
Light
Colourful
Our Guests are:
The talk of the town
Here to be seen
Looking for light menu, no fuss
Eating while they work
Here to impress their client
Here for a ladies catch-up
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10. SAMPLE LUNCH MENU
Cold Cucumber Soup / Andalusian
Gazpacho
Fresh vegetables with dips
Homemade chips in different flavours
Mini hot toasties (Mediterranean,
Arabic, French, etc.)
Seafood martini cocktail
Mini savouries presented in a glass
Vegetarian and Pastrami on mini
seeded baguettes
Simit bread served with assorted
olives, feta, and sundried tomatoes
Selection of mini triangle pies
(cheese, spinach, meat, etc.)
Hot Artesian Fatyer
Dessert served from Patisserie selection
10

11. ANYONE FOR TEA
Ready from 3pm
Traditional Afternoon High Tea, Arabian Afternoon Tea, Far
Eastern Tea, Mocktails, Non-Alcoholic Champagne
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12. SAMPLE TEA MENUS
Traditional High Tea
Selection of finger sandwiches
Scones with clotted cream and jam
Mini pastries and cakes
British tea selection
Arabian Afternoon Tea
Arabian meze
Mini Arabian sandwiches
Arabian sweets
Traditional Arabian teas
Far Eastern Tea
Sushi
Mango scones
Oriental sweets
Far Eastern tea selection
12

13. ON-TREND ELEGANCE
Ready from 6pm
Quality beyond reproach
Laid back
Efficient
Must come again
Food should be small bites
Beautiful to look at and easy to
eat
13

14. SAMPLE EVENING MENU
Creative finger foods
Selection of cold cuts served with
Béarnaise sauce and green salads
accompanied by assortment of bread
dinner rolls
Arabian meze platter
Focaccia with sea salt and rosemary
served with parmigiano, cherry
tomatoes, beef or turkey prosciutto
or pastrami, and rocket leaves
Steamed prawns in lemon butter
sauce served with sautéed spinach
and brioche
Grilled rose veal loin salad served in a
fish bowl with French fries in a
stainless steel basket
Dessert served from Patisserie selection
14

15. SAMPLE DESSERT MENU
Dessert selection served throughout the day
Mini Cheese Cake
Multi Coloured Macaroons
Mini Triple Chocolate Gateau
Fruit of the Forest Pudding
Giotto Gateau
Mini Om Ali
Desert Rose Water Mahalabia Pistachio
Mini Fruit Tartlets
All other items from Patisserie selection
also available
15

16. LOVE THE FOOD
Must take some home for the
Family
The desserts coming to the
table will be like a picture and
will entice you to share the
whole experience online and
take some home for the loved
ones for them to experience
the enjoyment
The Patisserie will Offer the
opportunity to buy the same
desserts you had in Central
16

17. JUST JUICE
A large variety of fresh juices, both fruit and vegetable juices to order
An extensive mocktail list
17

18. MOCKTAILS LIST
A creative trendy list of non-
alcoholic cocktails. Featuring
unique combinations and
stunning presentation
Mojito without Earnest
Kumquat Spritzer
Sangria
Doha Sunrise
18

19. AQUA BAR
We would like to offer waters
from around the globe. These
will be matched with
Contemporary glasses and fruit
slices in ice cubes that will
match and complement the
particular taste of each water
19

20. AQUA LIST
Voss
Perrier
Evian
Aqua Fennica
Nord water
Artic Blue
Santa Claus Spring Water
Ice Mist
Ramlosa
Stenkulla
Cristallo
Xuk
Yara
Alaska Glacier Cap
20

21. COFFEES AND TEAS
High-end coffees and teas from around the
world will be displayed and offered
Teas
Every variety imaginable: green, black,
white, rooibos, oolong, yellow, maté, fruit,
matured, smoked, and more
Morning, afternoon, and evening blends
offered throughout the day
From everywhere around the world: China,
India, Nepal, Ceylon, Japan, Persia,
Argentina, and more
Coffee
From everywhere around the world:
Columbia, Brasil, Jamaica, Kenya, Ethiopia,
Bolivia, Indonesia, and more
Every preparation imaginable: espresso,
Turkish, cappuccino, French press,
Americano, and more 21

22. PATISSERIE CONCEPT
Existing not only to serve hotel guests,
but to fulfill the needs of corporate
gifts and to allow Central customers to
take-away a bit of what they enjoyed.
This will become an attractive point for
locals, hotel guests, and businessmen
Luxury chocolates from around the
world will be offered alongside
innovative and colourful pastries
Unique pastries will be presented with
edible flowers. Chocolates will be
aromatized with quality tea and coffee
for an unusual and creative experience
22

23. MARQUIS PATISSERIE
Open from 9am-9pm
Luxury Chocolate with a variety
of cocoa content
This will be the last word in
Luxury chocolates in Doha
A well executed online shop
will offer wedding and
specialty cakes for most
occasions
23

24. LOOKS GOOD
ENOUGH TO EAT
The Outside is as good as the
inside. Getting the packaging
right is essential
Gifts for every occasion
Specialising in Corporate
gifts
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25. PERSONNEL
Staff provide a welcoming sense
of hospitality to create a genuine
and local feel complemented by
professional skills and knowledge
Uniform can not yet be
proposed as this should fit with
the overall design and work well
with uniforms for staff
throughout the hotel
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26. LADIES SERVING LADIES
AND GENTLEMEN
Smart Appearance
Point of Difference
Ready Smile
It Comes Naturally
Character
Sense of Humour
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Doha 2014
Designed by Nicolas Frangos