Prepare for the 2022 student letting season with AFS. Includes a review of 2021, market analysis and a forecast for 2022. The presentation concludes with practical tips on how to make the most of current market conditions and let your properties quickly.

1. Landlord Webinar
Get ready for the
new letting season
October 2021

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The webinar will start in a few minutes, we are
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afs | new letting season

3. Introduction
Landlord Law
Get ready for 2022 letting season
Questions
Key trends
Forecasting 2022
Challenges
Welcome Tessa
Legal update

4. afs | new letting season
The big picture
507,000 students accepted
onto courses this year
Strong demand for student accommodation
Upward trend in
student numbers
447,470 UK students
Majority of students turning up
Confidence about a more ‘normal’ experience
Strong domestic demand
The typical ‘market’ for a shared house
515,000 in 2020 (record year)

5. The total market size
59,530 international students
This means just over 2m full time students
78% from outside the EU
20% decrease year on year
Questions around take up
1.2 million studying outside home region (60%)
Minimum total ‘market’ for student accommodation

6. afs | new letting season
Total bed share
681,000 purpose built bed spaces 115,000 beds in the PBSA pipeline
Min of 519,000 non PBSA
279,210 owned by University
401,790 by the private sector
Landlord
Agents
60% have planning permission
HEPI forecast the need for an additional
300,000 places over the next 10 years

7. afs | new letting season
Rent and expenditure trends
Monthly rent increased by
18% across the UK
Average monthly rent in
London £619 (decline)
Average monthly income £1092.40
Average monthly rent £518
Average monthly household bill £24
50% from loans
Jobs and part time

8. afs | new letting season
National v local
Top line picture very positive
Some cities have had supply problems
A handful of cities have not
recovered to pre-pandemic levels
40% increase in web traffic
150% increase in enquiries in August
Primarily driven by university performance
‘High tariff’ universities in demand
Some are responding
‘Lower tariff’ universities have
declining numbers

9. afs | new letting season
Challenges
International students
Postgrad students
Poor performing institution
Plans announced to re-
balance grade inflation
May re-balance

10. afs | new letting season
Total website visitors
2020/21 2019/20 2018/19

11. afs | new letting season
Total Enquiries
2020/21 2019/20 2018/19

12. afs | new letting season
Landlord and agent enquiries
2020/21 2019/20 2018/19

13. afs | new letting season
PBSA enquiries
2020/21 2019/20 2018/19

14. afs | new letting season
Types of enquiry by month
Total Landlord PBSA

15. afs | new letting season
What does 2022 look like?
Strong domestic demand
‘Rite of passage’
Large numbers of
domestic students
looking for shared
housing
International students
remains uncertain
Potential barriers
2023
Demand remains
Established patterns
of behaviour
Video tours
Online searches

16. The market looks robust
Price
Bills inclusive
Safety and security
Maintenance and management
Location
Amenities
Student area
Proximity to University

17. Flexible tenancy packages
Deep cleaning
Sustainability features
Technology features
Superfast Broadband
Bills inclusive
Product
Virtual tours
Video tours
Quality images
Enhance Covid friendly features
Focus on key location feature
Student reviews
Rapid enquiry responses
Free advert on AFS
Marketing
Easy
Difficult
Easy
Difficult
Marketing toolkit
afs | new letting season

18. afs | new letting season
https://www.accommodationforstudents.com
Simon Thompson
ST
https://www.accommodationforstudents.com
https://www.accommodationforstudents.com
Simon Thompson
ST

19. Over to Tessa
Thankyou!