This document proposes a plan to use a co-ed soccer match and sustainable product line launch on Earth Day to raise awareness about climate change impacts on sports and promote greater gender equality and opportunities in soccer globally. Key aspects of the plan include choosing athlete ambassadors from regions highly affected by climate change, livestreaming the match, and creating a long-term Nike sustainable product line using recycled materials. The goals are to empower women and youth through sport while establishing Nike as a leader in sustainability.

2. Sport is our universal language.

3. If sport is our universal language,
let’s focus on our universal playing field.

4. THE PLAN
• “Know when you’re falling and how to pick yourself back
up.”
• Create equality between men and women by building
sustainability efforts to make sport more accessible.
• By focusing on sustainability and climate responsibility, we
can ensure future athletes have the opportunity to play.

5. Equity before equality.

6. Level the playing field.

7. SUMMARY
•Climate change is rapidly
increasing and taking a toll on
both the earth and sport
•Equal opportunity to sport
ensured first
•Future generations sport
participation not guaranteed
•Develop stronger foundation for
sustainability to make sure
climate is safe then build equality

8. RESEARCH
•Climate change is rapidly
increasing and taking a toll on
both the earth and sport
•Equal opportunity to sport
ensured first
•Future generations sport
participation not guaranteed
•Develop stronger foundation for
sustainability to make sure
climate is safe then build equality

9. RESEARCH
•Women are more affected by climate change than men
•When natural disasters strike, they hit poor communities
first and worst
•Since women make up an estimated 70% of those living
below the poverty line, they are most likely to bear the
heaviest burdens
•UN figures indicate that 80% of people displaced by
climate change are women

10. RESEARCH
•Developing countries often do not have established
women’s leagues for soccer
•For example, U-17 and U-20 women’s soccer teams in
these countries work to host FIFA World Cups so they get
an automatic bid, or else they would have no way to
qualify or have any reason to have a women’s team
•It’s their shot at giving women a chance to play and, more
likely than not, these girls are given the opportunity to
play by being selected off the street or community games

13. WHY SOCCER?
•Soccer is the most global sport
•Soccer around the world is heavily affected by climate
change
•Women’s accessibility to soccer

14. WHY SOCCER?
•Team is what this concept is all about. It takes a team to
bring us back from something as destructive as
dominating as climate change
•43% of people around the world consider themselves
interested in soccer

16. THE EVENT
•Event: Co-ed All-Star Soccer
Game
•Where: Nike WHQ
•Why: Raise awareness for
climate change and launch
sustainable product line
•When: April 22, 2020 (Earth
Day)
•Team Captains: Sam Kerr and
Kylian Mbappe

17. KYLIAN MBAPPE WILFRED NDIDI NEYMAR JR.
Europe Africa South America

18. MEGAN RAPINOESAM KERR JI SO-YUN
Australia North America Asia

19. ATHLETES
•We chose 6 specific athletes who will act as ambassadors
to represent notable countries affected by climate change
•Each color you see represents the continent that they are
playing for
•3 men: Kylian Mbappe, Wilfred Ndidi, Neymar Jr.
•3 women: Sam Kerr, Megan Rapinoe, Ji So-Yun

20. CO-LABS: FOOD TRUCKS
•Black Star Grill
(West African Cuisine)
•Fomo Chicken
(Korean Cuisine)
•Gumba
(Italian Cuisine)
•Matt’s BBQ
(American Cuisine)

21. FUNDRAISING
•Auction off player’s cleats
after the match
•Donate 100% of proceeds to
Waves For Water
•Waves For Water and Hurley
have been partners since 2011

22. MEDIA DISTRIBUTION
•Target Market: Men & Women ages 16-45
•100% digital with a focus on social media platforms
•Stream event through YouTube
•Social Media Following:
Instagram - 96.1 Million
Twitter - 7.9 Million
Facebook - 33.6 Million
** Start a TikTok **

23. SOCIAL MEDIA CHALLENGE
•Tell us your story
•How has climate change affected
you?
•Can be depicted in any medium
(picture, video, art)
•5 winners per continent
•Involve everyone globally - spreads
the word of the campaign and also
encourages the main theme of
sustainability and climate change
awareness to create a movement
cohesive with the event
LTPF

24. SUSTAINABILITY PLAN
•Create product line out of sustainable materials
•Air Force 1s made out of 80% recycled leather
•Backpacks made from 70% recycled plastic fibers / materials
•Shirt 100% recycled content
(50% post-consumer, 50% up-cycled cotton)
•This will help set in place a future foundation for a
consistent sustainability-based product line

25. PRODUCT LINE

26. PRODUCTLINE
AIRFORCEONES

27. PRODUCT LINE: SHIRTS

28. PRODUCT LINE: CLEATS

29. •The camo design is our chosen color for each continent
and its shape
•The shoes on the previous slide were designed to
represent how critical the arctic is in our ecosystem and
environment. The other colors represent our same
continents bleeding off of the arctic since the world is
heavily affected by it
•With a simplistic all white AF1, it’s a great way to ensure
our target market will be interested
PRODUCT LINE

30. PRODUCT LINE
•Our product line would be primarily these NSW items
•This gives Nike the best chance to cater to both men and
women
•The styles are unisex so it would be inclusive for everyone

31. SUMMARY
•This is a great opportunity to build equality in a different
way
•Can bring developing nations up to speed and encourage
female participation
•This will lay the foundation for not only soccer, but athletic
participation across the world for both boys and girls
•Opportunity to establish the emerging market that is
sustainable products

32. SUMMARY
•We would like to touch on the previous point that this is an
opportunity to establish the emerging market that is
sustainable products
•Nike is such a powerful company that by officially stepping
into the sustainable products market, it would give
legitimacy and credibility to it
•With that being said, it’s no doubt that this would be a
massive opportunity for Nike to create a movement and be
the face of sustainability and climate awareness in not only
sports but the rest of the world

33. –PHIL KNIGHT
“Make history or be a part of it.”

34. Level the playing field.

35. THANK Y U

36. CONTACT
As pictured:
•Samaria Diaz, Sr., (626) 626-7612
•Nick Economou, Sr.,
neconomo@uoregon.edu, (708) 650-6306
•Yanjie Li, Sr., (541) 285-6053
•Corey Pound, Sr., cpound@uoregon.edu,
(707) 307-3724
•Katie Bachman, Sr., (908) 255-2177
•Reilly Wadsworth, Jr.,
reillyw@uoregon.edu, (971) 221-1634
reillywadsworth.com