HOW CONSUMERS USE TECHNOLOGY AND ITS IMPACT ON THEIR LIVES

1. (Aspire, 2017)

2. “Sharing is
good
and with
digital
technology
sharing is
easy”
(Richard Stallman, 2002)
(Hype, 2015)

3. Global digital population as of July 2020 (in billions)
(Statista, 2020)

4. (Joe Marsh, 2020)

5. Transactional
Search
Query
Indicates an
intent to
complete a
transaction,
such as
making a
purchase
E.g. insurance
quotes
Navigational
Search
Query
Refers to the
intent of
finding a
specific
website or
direct
webpage
E.g.
‘Facebook’ or
‘YouTube’
Informational
Search
Query
The intent to
acquire
information
assumed to be
present on one
or more web
pages
E.g.
“symptoms of
covid-19”

6. (Oberlo, 2020)

7. When 12,000
people worldwide
are asked why
they watched
what they
watched in the
last 24 hours,
here’s how they
answered.
(Google, 2020)

8. SHOPPINGONEBAY
LISTENINGTOMUSICONSPOTIFY
WATCHINGFILMSONNETFLIX
BOOKINGACCOMMODATIONONAIRBNB
TRANSPORTFROMUBER
MEALFROMDELIVEROO...
(Amjad Rasmi, 2020)

9. “Technology
is a useful
servant
but a
dangerous
master”
(Christian Lous Lange, 2018)
(iStock, 2020)