9. Even though fitness and especially fitness apps are
the fastest growing industry in the UK (2018). –
Obesity, diabetes, cardiovascular disease and
metabolic syndrome are still on the increase
affecting millions of homes throughout the UK and
putting unmanageable strain on the NHS.
10. Medical Research Budget 2017/18
£814.1 million
£380.2 million University grants
University programmes
£194.1 million
Institutes programmes
£150 million
Medical schools
£71.4 million
International subscriptions
£18.3 million
UK Medical research still use expensive small
clinical trials, META studies and larger
observational studies. Sometimes these studies
can lead to misinformation and Inflammatory
headlines causing confusion!
11.
12. £814.1 million
58% of all
smart phone
users have
downloaded and
used a fitness
app
98%
of all UK
residents
have mobile
phones.
13. Large percentage of
population not being
motivated to get fit and
maintain health
Users can work towards
completingCHALLENGES that
can be either pre-set or
created by users or friends
within a group.
For every challenge completed
users will earn ‘Token’s’.
These ‘Tokens’ will have a real-
world value from online
cryptocurrency exchanges as
Fiat currency and can also be
used to buy health products
online.
problem
solution
14. Huge issues with personal
data privacy and
protection
On signing up to the app users
will answer a short
questionnaire to help the
algorithm calculate the user
needs and then the user will
receive a random computer
generated 20 digit private key.
This key will only ever be
known to the user ensuring all
personal data is anonymous.
This allows the user to sell
their data online and earn
money.
problem
solution
DATA PRIVATE KEY PUBLIC KEY
A4$h*L
@9T6-
+R06#n1
PR39
CYPHER TEXT
DATA
15. Medical research studies
using outdated
methodologies can cause
panic and public confusion
problem
solution
£
£
£
£
£
£
Via the ‘open-ledger’ network
that our app is based on,
medical research institutes
can sign up to having
immediate access to users
‘live’ data.This will allow
these institutes access to
millions of users daily health
data yet ensuring all users
remain anonymous.The user
will receive a direct payment
using ‘smart –contracts’ for
any data used.
Research Institutes
Users
Miners