2. • Identify four symbolic and four
technical codes on the website
‘Olly Murs’
3. SNW Links- The reason for social network links are
to enable the audience to interact with other fans
of Olly Murs, this creates personal relationships
because people will discuss the content of the
website online with each other. This link also uses
the uses of gratification theory surveillance, as you
are constantly finding out new information about
Olly Murs- both his professional and personal life.
4. Camera shot- Medium Shot- This shows a
direct mode of address as Olly is looking
directly at the camera, this implies that he
is a confident young artist who cares about
his fans and has time for them all.
Dress code- is a smart/casual outfit this
connotes that he takes his job seriously but
yet has a fun side to him too. This clothing
also uses personal identity from the uses of
gratification theory as anybody will be able
to relate to him due to the fact that he is
wearing high street fashion which anybody
is capable of purchasing.
5. Monetised Links- These are used to
sell merchandise to his fans so that
they can personally relate to him, as
say for instance it has a photo of him
on the front of the t-shirt they will
feel like they have a part of him with
them whilst they are wearing it.
6. The typography is quiet neutral
colours this shows that he is a simple
and laid back artist, this could
connote his music as all of his songs
could be too. The squares behind the
letters could be seen as the design of
a blanket, therefore connoting that
his music is for a target audience of
adults that need to relax e.g. sleeping
or a bath after a hard/stressful day.
7. • How are women represented on the website?
The dress code of women in the video shows
that they are not seen as ‘sex objects’ but
normal people, for instance she has a minimum
amount of make up on which shows natural
beauty and therefore there is no reason for
women to plaster the make up on due to the
fact that they don’t truly need it.
The dress code here of the woman in a pair of
jeans and a jumper, shows the fact that for men to
find a women attractive they don’t need to see
‘skin’ or a ‘cleavage’, just a nice high street fashion
outfit- this shows that your average women is
seen as more attractive by men.
8. Identify two ways places/locations are
represented on the website
Olly Murs uses a shopping center
in his video as a location to appeal
to girls as it is them that go
shopping mainly and most often.
He is running though the shopping
center you could suggest that he is
doing this to look for one of this
girls to possible be with.
Olly Murs also has images of his time
at a radio station to show possible a
hard and technical job that he is trying
to get involved in and seems to be
having fun doing. He is possible doing
this to try an create a popular image
of themselves by taking to there fans.
9. How the artist’s musical genre made
clear to the audience?
• The musical genre used on Olly Murs website is pop music this is
illustrated by the Colour code and typography, the colours are neutral and
safe which connotes that Olly is quiet and laid back artist this is supported
by the gallery on his home page where fans can upload their own
pictures, creating a personal identity with Olly Murs. The pop genre that
Olly Murs is involved in suggest that he has chosen a quiet safe choice of
genre. The fact that the image of Olly shows his dress code as being high
street fashion links to the pop genre as you would not expect to see
‘extreme outfits’ (leather, dark and torn). His face in the image shows a
neatly shaven and well groomed man, which you would stereotypically
associate with pop as things such as tattoo’s and piercings would be linked
more to genres such as rock and heavy metal.
10. Why are music websites important for
music performers?
• The websites of music performers are important
as they create a brand identity for the performer
in many ways, for example…
• The website is hub which links to social
networking websites to allow the audience to
communicate with each other.
• There are also advertisements for upcoming
events e.g. tours and album signings.
• There is also merchandise being sold to promote
him as an artist, this creates a sense of personal
identity with him.
