Marketing Plan:
Final Phase
Presentation by Celine Israel,
Edward Charfauros,
Thava Overstreet

Agenda
o Introduction
o Appropriate Place, Promotional Strategy, and Strategic Marketing Plan
o Initial Sales Promotion Schedule
o Advertising Plan
o Identify public relations opportunities for the product or service.
o Analyze the effect of channel management decisions on the
marketing of your selected product or service.
o Select appropriate distribution channels for your product or service
and address costs in terms of placement, shipping, and middlemen
o Budget
o Measuring Effectiveness
o Conclusion
Johnson & Johnson’s Baby Magical Skin Care Product Line
EdwardEdward
CelineCeline
ThavaThava

Introduction

Introduction
o J & J’s baby magical formula skin care line:
1. Aloe Vera Soft Skin Cream
2. Calming Botanical Cream Moisturizer
3. Everyday Smooth Lotion
4. Pregnancy Nourishing Emulsion
5. Spa Aromatherapy Bubble Bath
6. Summer Cool Lotion
7. Wonderful Hair Shampoo

Appropriate Place, Promotional Strategy,
and Strategic Marketing Plan

Initials Sales Promotion Schedule

Advertising Plan
o Cable
o Internet
o Network Television
o Family-Focus Story Line Series Projects
o Presentations

Budget

Budget
o $1 million for promotion
1. Aggressive advertising campaign
2. Television and print ads
3. Internet and social media sites such as Facebook™

Measuring Effectiveness
o Set quantifiable goals
o Create new campaigns or improve on existing ones to reach goals
o Review previous sales records to compare
o Set metrics to track progress
1. Online views
2. New sales
3. Customer “likes”

Measuring Effectiveness
o Use metrics to analyze results
o Did we make a profit?
o Repeat successful ad campaigns if necessary
o Once goals are met, establish new ones
(Allen, 2012)

Public Relations

o Growth of clientele expectations
o Intent of improving services and the level of satisfaction
o Incorporate self-sustainability by empowering the organization to
achieve fiscal productivity
o The cost policy, sorting out responsibilities, setting terms of
operations and defining territorial rights.
Effect of Channel Management Decisions

o Johnson & Johnson. (2012). Our company. Retrieved from
http://www.jnj.com/connect/about-jnj/company-structure
o Johnson & Johnson. (2011). Johnson & johnson form 10-k annual report. Retrieved
from http://www.investor.jnj.com/2010annualreport/pdf/2010-10-k.pdf
o Allen, K. (2012). How to Idnetify Quantifiable Elements to Evaluate, Monitor, and
Control Your Marketing Plan. Retrieved from http://smallbusiness.chron.com
References

Questions? Answers!