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Ltc mkt421 wk5 Copyright 2013 Edward F. T. Charfauros

  1. Marketing Plan: Final Phase Presentation by Celine Israel, Edward Charfauros, Thava Overstreet
  2. Agenda o Introduction o Appropriate Place, Promotional Strategy, and Strategic Marketing Plan o Initial Sales Promotion Schedule o Advertising Plan o Identify public relations opportunities for the product or service. o Analyze the effect of channel management decisions on the marketing of your selected product or service. o Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen o Budget o Measuring Effectiveness o Conclusion Johnson & Johnson’s Baby Magical Skin Care Product Line EdwardEdward CelineCeline ThavaThava
  3. Introduction
  4. Introduction o J & J’s baby magical formula skin care line: 1. Aloe Vera Soft Skin Cream 2. Calming Botanical Cream Moisturizer 3. Everyday Smooth Lotion 4. Pregnancy Nourishing Emulsion 5. Spa Aromatherapy Bubble Bath 6. Summer Cool Lotion 7. Wonderful Hair Shampoo
  5. Appropriate Place, Promotional Strategy, and Strategic Marketing Plan
  6. Initials Sales Promotion Schedule
  7. Advertising Plan o Cable o Internet o Network Television o Family-Focus Story Line Series Projects o Presentations
  8. Budget
  9. Budget o $1 million for promotion 1. Aggressive advertising campaign 2. Television and print ads 3. Internet and social media sites such as Facebook™
  10. Measuring Effectiveness o Set quantifiable goals o Create new campaigns or improve on existing ones to reach goals o Review previous sales records to compare o Set metrics to track progress 1. Online views 2. New sales 3. Customer “likes”
  11. Measuring Effectiveness o Use metrics to analyze results o Did we make a profit? o Repeat successful ad campaigns if necessary o Once goals are met, establish new ones (Allen, 2012)
  12. Public Relations
  13. o Growth of clientele expectations o Intent of improving services and the level of satisfaction o Incorporate self-sustainability by empowering the organization to achieve fiscal productivity o The cost policy, sorting out responsibilities, setting terms of operations and defining territorial rights. Effect of Channel Management Decisions
  14. o Johnson & Johnson. (2012). Our company. Retrieved from o Johnson & Johnson. (2011). Johnson & johnson form 10-k annual report. Retrieved from o Allen, K. (2012). How to Idnetify Quantifiable Elements to Evaluate, Monitor, and Control Your Marketing Plan. Retrieved from References
  15. Questions? Answers!