vietnam_retail_store_modern_trade_trend_2022_en.pdf

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Category 2020 YTM
(Jan –
Dec)
2021 YTM
(Jan -
Dec)
Trend
vs P.Y
Total 5,036,369 4,628,285 -8%
Retail 3,985,464 3,826,926 -4%
Travelling 18,189 6,527 -64%
Accommod
ation and
catering
503,710 378,704 -25%
Others 529,841 418,128 -20%
453,804461,785463,043464,822
421,187
400,204406,313
389,467
369,965
312,660
290,050
302,946
373,796
438,420
458,455
7% 8% 7%
3%
4%
8%
34%
-4%
-11%
-28%
-33% -31%
-18%
-5%
-1%
-4 0%
-3 0%
-2 0%
-1 0%
0%
10%
20%
30%
40%
0
100 ,000
200 ,000
300 ,000
400 ,000
500 ,000
O
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Monthly trend
Figure Trend vs previous year

5#(*%-,.*-#.,($#)6
Retail sales
357,560
362,625
363,838
367,545
342,875
318,122
323,532
317,191
308,656
271,780
259,168
266,009
319,629
358,695
12% 12% 12%
5% 7% 7%
22%
-1%
-5%
-19%
-24%-24%
-11%
-1%
2%
-3 0%
-2 0%
-1 0%
0%
10%
20%
30%
0
100 ,000
200 ,000
300 ,000
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Travelling
Accommodation and catering Others
1,1961,236
1,5581,546
717 821 831
361
140 91 51 95
411
607
856
-70%-70%-63%-63%-69%-37%
1529%
-30%-88%-96%-95%-92%-66%-51%-45%
-2 00%
0%
200 %
400 %
600 %
800 %
100 0%
120 0%
140 0%
160 0%
180 0%
0
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45,880
47,468
47,443
46,877
36,870
39,219
39,616
32,534
27,297
18,346
15,015
18,760
26,778
36,624
40,768
-7% -6% -9% -8%-11%
16%
139%
-20%
-38%
-62%-65%-57%
-42%
-23%-14%
-1 00%
-5 0%
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50%
100 %
150 %
0
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49,168
50,456
50,204
48,854
40,725
42,042
42,334
39,381
33,872
22,443
15,816
18,082
26,978
42,494
45,107
-2% 0% 0% 6% -2%
13%
98%
-9%
-29%
-54%
-66%-62%
-45%
-16%-10%
-8 0%
-6 0%
-4 0%
-2 0%
0%
20%
40%
60%
80%
100 %
120 %
0
O
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Billion VND

7$#)68,9:;,<,=%)+*$(,60+%)*)>#
2870
2524 2601
1214
1578
2147
2020 2021 2022
BHX / Winmart+ store trend
Vinmart+ / Winmart+ Bach Hoa Xanh
4,084 4,102
4,748
Two congromat, Bach Hoa Xanh and Wimart strengthen
their market dominance. While BHX doulbe their store
figures in 2 years, Winmart+ has completed their
restructuring.

7$#)68,?$@A,.(0$#,+06#$*)%B*(%0)
Drug store chanis accelerate their store expansions
drastically, changing the landscape of the market.
Pharmacity expanded their stores to 1,000.
534
1,000
214
535
116
210
2021 2022
Major drug chain store trend
Pharmacity FTP Long Chau An Khang Pharmacy
864
1,745

7$#)6,8,C%)%,.(0$#,.-0&,60&)
71
57 56
32
28 32
67
69
35
170
154
123
2020 2021 2022
Mini store store trend
HCM HN Others Total
Mini store, such as Mumuso or Miniso, that had drastcially
expanded their store development a few years back, slowed
down in 2 consectuive years.

7$#)68,D0"%6,%+E*>(.,%),#)(#$(*%)+#)(
Due to the restriction for the past 2 years due to Covid-19, the number of the stores
in entertainment / fitness has decreased slightly
52 48 50
47 47 42
17 18
15
116 113
107
2020 2021 2022
# of chain fitness gym
HCM HN Others Total
50 49 48
37 37 36
95 92 89
182 178 173
2020 2021 2022
# of movie cinemas
HCM HN Others Total

5#(*%-,($#)68,/0>@.%)A,0),.*-#.
The MT chains focus on the direct sales via online. Web is used for IT / Electronics retailers,
while moible app is suitable for the beauty or mom that could have the high frequency of teh
purchase
Source: iPrice (Average monthly traffic of Q1 - Q3, 2021), web info x 1,000
App brand name Category
1 Shopee General 71,500
2 The Gioi Di Dong IT / Electronics 38,824
3 Dien May Xanh IT / Electronics 21,657
4 Lazada General 19,928
5 Tiki General 17,904
6 Bach Hoa Xanh Food 5,784
7 FPT Shop IT / Electronics 6,361
8 Cellphone S IT / Electronics 6,080
9 Sendo General 6,929
10 Hoang Ha Mobile IT / Electronics 4,119
11 Dien May Cho Lon IT / Electronics 4,841
12 Meta IT / Electronics 2,912
13 Nguyen Kim IT / Electronics 1,949
14 Mediamart IT / Electronics 1,876
15 Viettel Store IT / Electronics 1,527
Ranking App brand name Category
1 Shopee General
2 Lazada General
3 Sendo General
4 Tiki General
5 Shein Fashion
6 The Gioi Di Dong IT / Electronics
7 Con Cung Mom & Baby
8 Dien May Xanh IT / Electronics
9 Hasaki Beauty
10 Dien May Cho Lon IT / Electronics
11 Nguyen Kim IT / Electronics
12 Vo So General
13 Fado.vn General
14 Chiaki Beauty
15 Meta IT / Electronics
Ranking
Web Mobile app

'%#()*+,+06#$),($*6#,-*)6.>*E#,1211

91 95 93 87
87 66 88 89
182
171
167 197
360
332
348
373
2019 2020 2021 2022
HCM HN Others Total
F@E#$+*$G#(
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%7&3+& 8&+3%9&00$0%.2%:;:;<= >/?.@&+3 9&00$0%.2%:;:A<
A&-2*0 %: /&7*0-,05*# )+40*,/*1 #$,+5/ #% B)+C,0#./ *D7,+/)%+;
Name HCM HN Others Total
AEON Citimart 16 2 2 20
BigC (Tops market) 4 3 8 15
CoopMart 43 6 79 128
Emart 1 0 0 1
Fujimart 0 3 0 3
Lanchi Mart 0 10 14 24
Mega Market 4 4 14 22
Sakuko 0 19 17 36
Satra Mart 1 0 0 1
WinMart 18 42 63 123
Total 87 89 197 373

1,821 2,009 2,077
2,597
620
877 878
1,210
566
2,300 2,259
2,928
3,007
5,186 5,214
6,735
2019 2020 2021 2022
HCM HN Others Total
D0)"#)%#)(,.(0$#,<,C%)%,.@E#$
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%B#$$+1%9&00$0%:;:;<= C&DD&@&+3 9&00$0%:;:A<
A&-2*0>%:>#$*>/#%0*/>10,-,#)4,""3>2%%/#*1>#$,+5/>#%>E,4$>F%, G,+$ )+>FHC>I>
J#$*0/>,+1>B)+C,0#K>)+>,40%//>0*')%+/;
7 Eleven 66 0 0 66
Bac Tom 0 18 0 18
Bach Hoa Xanh 618 0 1,529 2,147
B's Mart 108 0 0 108
Cheers 34 0 4 38
Circle K 217 155 43 415
Co.op food 297 64 33 394
Family Mart 114 0 29 143
GS25 108 0 25 133
Hapro foods 4 66 4 74
K-market 25 45 12 82
Mini Stop 117 0 1 118
Satrafoods 187 0 0 187
Soi Bien 0 32 0 32
T-Mart 12 43 1 56
WinMart+ 672 745 1,184 2,601
Total 2,597 1,210 2,928 6,735

;< ;= ;< ;=
>? >= >< >=
55
65 64 67
96
107 108 109
2019 2020 2021 2022
HCM HN Others Total
AEON Mall 2 2 2 6
Crescent Mall 1 0 0 1
Diamond 1 0 0 1
LotteMart 4 2 8 14
Parkson 2 0 1* 3
Robins 1 1 0 2
Takashimaya 1 0 0 1
Vincom 13 11 56 80
VivoCity 1 0 0 1
Total 26 16 67 109
?#E*$(+#)(,.(0$#
L,05/%+ )/ 2*)+' M8)#$*0*1M )+ ()*#+,- ,/ )# 4"%/*/ )#/ #$)01 -,""6 -*,+8$)"*6
()+4%- 4%+#)+&*/ #% '0%8 )+ +&-2*06 ,44%&+#)+' :%0 -%0* #$,+ N@O %:
1*7,0#-*+# /#%0*/;
!%E&+D1(2 F&.%E#(2* .1%'$.2*%1(50%3(%&2(3#$+%.2)$13(+=%3#.1%'+&20%G.55%45(1$%.2%3#$%2$&+%-/3/+$%#$+$

Daiso 4 3 1 8
Hachi Hachi 4 0 0 4
Komonoya 7 4 1 12
Minigood 13 3 0 16
Miniso 11 14 11 36
Moji 5 5 0 10
Mumuso 8 3 20 31
Usupso 3 0 0 3
Yoyoso 1 0 2 3
Total 56 32 35 123
C%)%,.(0$#
C)+) /#%0* +&-2*0 8)#+*//*1 ?@O 1*40*,/* 4%-7,0*1 8)#$ ?@?P -,)+"3 1&* #%
Q",$&)./ 4*,/*1 %7*0,#)%+/ ;
76 71
57 56
31 32
28 32
56 67
69
35
163 170
154
123
2019 2020 2021 2022
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%$H45/0$1%I5&#/.

@ABC ?=@C
=?<C
<B?
;=C
?@C
D>C
@@@
108
173
395
889
492
679
1,133
2,006
2019 2020 2021 2022
HCM HN Others Total
?$@A,.(0$#
A&-2*0 %: 10&' /#%0* +*,0"3 1%&2"*1 #$,+5/ #% L$,0-,4)#36 R%+' H$,& ,+1 !+
S$,+' L$,0-,43
An Khang Pharmacy 70 0 140 210
ECO pharma 10 0 0 10
Guardian 74 18 6 98
FTP Long Chau 142 55 338 535
Matsumoto Kiyoshi 2 0 0 2
Medicare 20 4 53 77
Phano Pharmacy 41 0 21 62
Pharmacity 413 256 331 1,000
SK Pharmacy 12 0 0 12
Total 784 333 889 2,006

H-#>($%>,>I*%)
T)*+ C,3 G,+$ 4%+#)+&*1 #% 10)9* #$* '0%8#$ %: #$* -,05*#; U%&04* %: '0%8#$ )/
J#$*0/ 0*')%+;
>;=C >==C >=AC ><@
79 105 137 231
764
941
1,451
2,101
969
1,212
1,753
2,505
2019 2020 2021 2022
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%$H45/0$1%8$0.&@&+3 9&00$0%.2%:;:A<
Store chain (2022) HCM HN Others Total
Cho Lon 21 0 69 90
Dien May Xanh 132 144 1,762 2,038
Mediamart 0 70 227 297
Nguyen Kim 16 5 30 51
Pico 0 12 9 21
Thien Hoa 4 0 4 8
Total 173 231 2,101 2,505

J7,6#"%>#.,>I*%)
<$* V)%) T) T%+' 4%+#)+&*1 #% 2* #$* 1%-)+,#%0 )+ #$* ()*#+,- Q< 1*9)4*/
-,05*#6 :%""%8*1 23 WL< U$%7 ,+1 ()*##*" U#%0*;
434 495
400 429
2,829
3,485
2021 2022
HCM HN Others Total
!%"#$%&'()$%*+&,#%-.*/+$%1#(G$0%0&3&%4(55$43$0%.2%:;:A
CellphoneS 45 18 10 73
Di Dong Viet 20 2 5 27
FPT Shop 106 95 559 760
Hoang Ha 14 21 60 95
Phong Vu 6 2 19 27
The Gioi Di Dong 283 259 2,538 3,080
Viettel Store 21 32 294 347
Total 495 429 3485 4,409
Added since 2021
3,663
4,409

K*.I%0),*EE*$#-,>I*%),L3M
!%"#$%&'()$%*+&,#%-.*/+$%$H45/0$1%8/?.J%K/H@$ #&1%'$$2%+$,5&4$0%'L%B+&ML3$$2N%
An Phuoc 55 24 87 166
Biti's 45 20 91 156
Blue exchange 55 15 249 319
Canifa 8 36 66 110
Converse 15 15 31 61
Couple TX 17 1 27 45
Elise 19 20 82 121
G2000 10 5 1 16
H&M 4 5 3 12
Uniqlo 7 4 0 11
351 356
212 211
839 763
1,402
1,330
2021 2022
HCM HN Others Total
H%-7,0*1>#%>?@?P6>+&-2*0>%:>:,/$)%+>,77,0*">/#%0*/>)+>?@??>%2/*09*1>
1*40*,/*>,/>-%/#>20,+1/6>*/7*4),""3>E)#)./>,+1>X&+% 4"%/*1>/#%0*/;>

K*.I%0),*EE*$#-,>I*%),L1M
HNOSS 22 0 14 36
Hoang Phuc 15 12 19 46
IVY Moda 9 20 49 78
Juno 28 8 25 61
K&K Fashion 10 0 2 12
Kelly Bui 3 8 2 13
Lacoste 7 4 1 12
Levi's 14 14 13 41
Crazyteen 13 0 1 14
Total 356 221 763 1,330
351 356
212 211
839 763
1,402
1,330
2021 2022
HCM HN Others Total
H%-7,0*1>#%>?@?P6>+&-2*0>%:>:,/$)%+>,77,0*">/#%0*/>)+>?@??>%2/*09*1>
1*40*,/*>,/>-%/#>20,+1/6>*/7*4),""3>E)#)./>,+1>X&+% 4"%/*1>/#%0*/;>
!%"#$%&'()$%*+&,#%-.*/+$%$H45/0$1%8/?.J%K/H@$ #&1%'$$2%+$,5&4$0%'L%B+&ML3$$2N%

456 517 532
701
197
186
280
341
163
280
294
482
816
983
1,106
1,524
2019 2020 2021 2022
HCM HN Others Total
Aha coffee 2 69 12 83
Cong Caphe 16 26 13 55
Cheese Coffee 17 0 0 17
Effoc 11 0 1 12
Highland 168 120 190 478
Passio 72 0 7 79
Phuc Long 59 15 10 84
Starbucks 45 25 6 76
The Coffee Bean and Tea Leaf 5 0 0 5
The Coffee Factory 10 0 0 10
The Coffee House 78 39 29 146
Thuc Coffee 8 0 0 8
Trung Nguyen 196 45 213 454
Urban Station Coffee 6 0 1 7
Wayne's Coffee 8 2 0 10
Total 701 341 482 1,524
A&-2*0>%:>4%::**>4$,)+>/#%0*>)+>?@??>/$,07"3>)+40*,/*1>23>Y@O>#$,+5/>#%>
<0&+' A'&3*+>)+>FHC>,+1>J#$*0>0*')%+/
D0//##,>I*%),.(0$#

Bobapop 46 14 29 89
Cha Go 1 13 13 27
Coco fresh tea & juice 0 2 0 2
Comebuy 5 0 0 5
Gong Cha 22 4 16 42
Heekaa 17 2 2 21
Hoa Huong Duong 24 0 0 24
Hot & Cold 20 0 0 20
C%-G,(#*,>I*%),.(0$#,L3M
!"#$%&'()$%*+&,#%-.*/+$%$H45/0$1%".*$+%7/*&+%9&00$0%:;:;<
293
258 257 258
79
68 65 80
74
133
90
101
446 459
412
439
2019 2020 2021 2022
HCM HN Others Total
A&-2*0>%:>-)"5>#*,>4$,)+>/#%0*>)+>?@??>/")'$#"3>0*4%9*0*1>,/>F**5,,6>S%)><$Z6>
<)'*0>U&',0>I><%%4$, 4%-7*+/,#*1>:%0>E%2,7%7;>>

Koi Thé 23 6 6 35
Lavida 15 0 0 15
R&B Tea 13 0 2 15
Sharetea 4 5 4 13
Tiger Sugar 20 20 8 48
The Alley 20 14 13 47
Toocha 23 0 5 28
Uncle Tea 5 0 3 8
Total 258 80 101 439
C%-G,(#*,>I*%),.(0$#,L1M
!"#$%&'()$%*+&,#%-.*/+$%$H45/0$1%".*$+%7/*&+%9&00$0%:;:;<
293
258 257 258
79
68 65 80
74
133
90
101
446 459
412
439
2019 2020 2021 2022
HCM HN Others Total
A&-2*0>%:>-)"5>#*,>4$,)+>/#%0*>)+>?@??>/")'$#"3>0*4%9*0*1>,/>F**5,,6>S%)><$Z6>
<)'*0>U&',0>I><%%4$, 4%-7*+/,#*1>:%0>E%2,7%7;>>

37 street 1 1 0 2
Al Fresco’s 9 14 6 29
Ashima 4 4 0 8
Ba Con Cuu 1 0 0 1
BukBuk 1 4 3 8
Burger King 5 3 1 9
Capricciosa 1 3 0 4
Cowboy Jack's 2 4 0 6
Daruma 1 2 1 4
Dolpansam 2 1 1 4
Domino's Pizza 29 10 4 43
GogiHouse 49 28 51 128
Hokkaido Baked Cheese Tart 6 2 0 8
Hotpot Story 22 10 12 44
Hutong 8 4 9 21
Isushi 4 6 4 14
K006,>I*%),.(0$#,L3M
597 551 626 679
316
299
331
339
389
385
445
520
1,302
1,235
1,402
1,538
2019 2020 2021 2022
HCM HN Others Total
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%O1&D&%O#1#(
W%0>?@??6>:%%1>4$,)+>%2/*09*1>?!" 3*,0>%:>7%/)#)9*>'0%8#$>#$,+5/>#%>#$*>
*D7,+/)%+>%:>#$*>L)[[,>H%-7,+3>,+1>R%##*0),;

K006,>I*%),.(0$#,L1M
Jolibee 16 5 76 97
KFC 55 31 67 153
Khao Lao 8 9 1 18
Kichi-Kichi 39 17 53 109
King BBQ 31 16 35 82
Kpub 7 10 4 21
Lotteria 90 47 73 210
Manwah 14 12 18 44
Marukame Udon 8 0 2 10
Mcdonald 17 5 1 23
Papaxốt 10 0 0 10
Pizza4P’s 12 8 4 24
Pizza Inn 8 0 1 9
Pho 24 37 2 1 40
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%O1&D&%O#1#(
597 551 626 679
316
299
331
339
389
385
445
520
1,302
1,235
1,402
1,538
2019 2020 2021 2022
HCM HN Others Total
W%0>?@??6>:%%1>4$,)+>%2/*09*1>?!" 3*,0>%:>7%/)#)9*>'0%8#$>#$,+5/>#%>#$*>
*D7,+/)%+>%:>#$*>L)[[,>H%-7,+3>,+1>R%##*0),;

K006,>I*%),.(0$#,LNM
Pizza Hut 39 28 44 111
Popeyes 24 5 7 36
Seoul Garden 5 2 0 7
Shogun 0 3 2 5
Sumo BBQ 9 7 4 20
Sushi bar 1 0 1 2
Sushi Hokkaido Sachi 9 0 0 9
Sushi Kei 8 4 1 13
Tasaki BBQ 5 2 0 7
Texas chicken 22 2 3 27
Thai Express 8 10 2 20
The Pizza Company 32 12 25 69
Tokyo Deli 12 2 0 14
Vuvuzela 0 4 3 7
Yaki - Chang dung nuong 4 0 0 4
Total 679 339 520 1,538
W%0>?@??6>:%%1>4$,)+>%2/*09*1>?!" 3*,0>%:>7%/)#)9*>'0%8#$>#$,+5/>#%>#$*>
*D7,+/)%+>%:>#$*>L)[[,>H%-7,+3>,+1>R%##*0),;
597 551 626 679
316
299
331
339
389
385
445
520
1,302
1,235
1,402
1,538
2019 2020 2021 2022
HCM HN Others Total
!"#$%&'()$%*+&,#%-.*/+$%0($1%2(3%.245/0$6%O1&D&%O#1#(

51 52 48 50
50 47
47 42
15 17
18
15
116 116 113
107
2019 2020 2021 2022
HCM HN Others Total
Body fit 4 0 0 4
California fitness 18 11 7 36
City Gym 7 0 0 7
Curves 5 17 5 27
Elite fitness 2 9 3 14
Fit24 (Fit for life) 5 0 0 5
Gym Newlife 2 0 0 2
MMA - Gym 5 0 0 5
Olympia Hadong 0 5 0 5
Vshape Gym 2 0 0 2
Total 50 42 15 107
K%()#..,AO+
<$*>/")'$#>1*4")+* )+>?@??>,#>/)-)",0>7,4*>#%>#$*>70*9)%&/>3*,0/;
!O5L@,.&%P.$32&@%2(G%D2(G2%&1%O5L@,.&%F&0(2*

C0"%#,(I#*($#.
A&-2*0>%:>-%9)*>#$*,#0*/>%2/*09*1>#$*>?!" 3*,0>%:>4%+#)+&%&/>1*4")+*>)+>?@??
Beta Cineplex 1 4 9 14
BHD Star Cineplex 6 3 1 10
CGV Cinemas 20 22 36 78
Cinestar 2 0 4 6
Galaxy Cinema 9 2 7 18
Lotte Cinema 10 5 32 47
Total 48 36 89 173
47 50 49 48
33
37 37 36
78
95 92 89
158
182 178 173
2019 2020 2021 2022
HCM HN Others Total

D0.+#(%>,.(0$#.
H%-7,0*1>#%>?@?P6>4%/-*#)4/>/#%0*/>%2/*09*1>-%0*>#$,+>Y@O>'0%8#$>-%/#"3>
#$,+5/>#%>F,/,5) )+>FHC;
!"#$%&'()$%*+&,#%-.*/+$%1#(G1%0&3&%4(55$43$0%.2%:;:A
Beautybox 8 2 2 12
Beautygarden 4 2 6 12
Bicicosmetics 1 0 0 1
Cocoshop 0 6 2 8
DN Cosmetics 0 0 3 3
Hasaki 33 2 9 44
Mat Hoa Da Phan 4 0 5 9
Mint Cosmetics 0 11 0 11
Nutycosmetic 4 0 0 4
Sammi Shop 2 13 2 17
The gioi SkinFood 3 0 0 3
Total 59 36 29 124
Added since 2021
45
59
24
36
18
29
87
124
2021 2022
HCM HN Others Total

P%6.,<,Q*QO,.(0$#.
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Bibomart 53 50 53 156
Concung 201 9 414 624
Hallo shop 1 0 0 1
Kids Plaza 49 70 36 155
MevaBe 1080 1 0 0 1
Shop tre tho 15 11 9 35
Soc&Brothers 1 4 0 5
TituCare 10 12 23 45
Vuon cua be 0 8 0 8
Total 331 164 535 1,030
Added since 2021
246
331
147
164
700 535
1,093
1,030
2021 2022
HCM HN Others Total

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